Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I am writing to you from a train in Germany, sitting on the floor. The train is crowded, and all the seats are taken. However, there is a special class of “comfort customers” who can make those already seated give up their seats. This status is given to those (like me) who travel a lot on the train. It would be nice to get a seat and, according to the rules, I deserve one. But I can’t see myself asking one of the “non-comfort customers” to give up his seat. Why is this so difficult for me?

—Frederick

Your question has to do with what we call the “identifiable victim effect.” The basic idea is that when we see one person in need, our hearts go out to them—we care and we help. But when the problem is very large or far away, or we don’t see the person who is suffering, we don’t care to the same degree—and we don’t help.

In your case, I suspect that if the train conductor were the one picking a random passenger to clear a seat for you—and especially if the conductor did it before you boarded the train—you would have been able to enjoy the seat. Taking this a step further, if you knew who that person was (for example, if the conductor pointed him or her out), you would have felt worse. Picking the person yourself is most likely the most difficult, because you would have no choice but to see the effect of your actions on the other person, as well as his or her reaction.

What’s the lesson here? It’s that direct contact with other people makes us care and act accordingly. And when the distance is great, or the actions are taken without our knowledge, we care much less. Now the question is how to get politicians, bankers, CEOs and everyone else to feel more directly the consequences of our actions on the well-being of others.

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Dear Dan,

I work for a government agency that is in the early stages of making telecommuting an option for its workforce. The idea is generating a lot of distrust among managers, and Yahoo, of course, just cracked down in this area. I know that managers are supposed to trust their workers, but it seems obvious that employees will work less from home. What is your take on working from home?

—Julisa

There are lots of possible reasons for the recent decision at Yahoo—some benevolent and some malevolent. Let me focus here on just two of them: work and attention. In terms of expected hours, those who work in an office are exposed to two different standards: the 40-hours-a-week official standard and the standard that is set by the people around them. We all know, for instance, that the social standard in the high-tech industry is much higher than the official 40 hours a week. In such cases, people who work in the office will conform to the social standard and work many more hours. For those who work from home, the 40-hour workweek is going to be a highly salient reference, and accordingly they are likely to adopt this as a reasonable commitment to work.

In terms of attention to the work, my own experience tells me that when people are together in the same room, they pay attention and focus on the task at hand with much of their cognitive capacity. But when people are at a remote site, participating via phone or video conferencing, they are not fully engaged and in many cases they even try (unsuccessfully) to multitask during important meetings.

My mother, by the way, always knows when I try to multitask while talking to her, so maybe Yahoo should hire her to monitor their online conferences and to reprimand those who aren’t focusing sufficiently.

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Dear Dan,

What is the best way to make sure Americans have sufficient funds for retirement?

—Ben

There are basically two ways to help people have enough money for retirement: getting them to save more and getting them to die younger. The easier one by far is getting people to die younger. How might you achieve this? By allowing the citizens to smoke, subsidizing sugary and fatty foods, and making it hard for them to get access to preventative health care. But, when you think about this, it seems like we’re already doing most of what we can on this front.

See the original article in the Wall Street Journal here.

You will now be able to pose questions to me for my biweekly advice column through Twitter (rather than just by emailing AskAriely@wsj.com) and Facebook. This means that everyone will get to see your questions instead of just my email inbox.

To submit through twitter, just tweet to @danariely with the hashtag #askariely.

To submit through Facebook, post a comment on my new Ask Ariely page: https://www.facebook.com/AskAriely

Looking forward to seeing your tweets and comments!

Irrationally Yours,

Dan

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, just email them to AskAriely@wsj.com.

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Dear Dan,

My boyfriend and I have been together for a while, and people ask us whether we’re going to get married. We get along great and love each other very much, but I just don’t see the point of marriage. Why not just live together in a civil union and be happy the way things are? Aside from the cost, is there any point to this elaborate ritual? 

—Janet

I have no research on this topic, but allow me to share a story that might help you to think about the question.

When I was 19 and spending time in a hospital in Israel, recovering from severe burns, I had a friend there named David, who had been badly injured in the army while disassembling a land mine. He lost one of his hands and an eye and also had injuries to his legs and some scars. When Rachel, his girlfriend of several months, broke up with him, the other patients in the department were furious with her. How could she be so disloyal and shallow? Did their love mean nothing to her? Interestingly, David was better able to see her side, and he was not as negative as the rest of us about her decision.

Think about Rachel in the story above. Does her behavior upset you? How might your feelings differ if it had been a longer-term relationship, if they were engaged or in a civil union, or if they were married? And how would you behave if you were in Rachel’s position in each of these relationships?

I suspect that your level of scorn for Rachel will depend to a large degree on the type of relationship she had with David. I also suspect that your predictions about your own decision to stick with a partner who just experienced an awful injury would similarly depend on the type of relationship. If your assessment changes when you stipulate that David and Rachel were married, this suggests that publicly saying “for better and for worse” really means something to you.

Obviously, marriage is not some magical superglue for relationships; the high divorce rate is no secret. But marriage can serve a very real purpose by bolstering commitment and feeling in long-term relationships, all of which inevitably hit rough patches. So while I wouldn’t advocate marriage in all situations, I do think it’s worth thinking about the ways in which it can strengthen the bond between people.

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Dear Dan,

When I go to a public bathroom, I often think about which stall I should use. Any advice?

—Cathy

I assume that your practical aim is to figure out which bathroom stall is likely to have been used the least. But what you are really asking is what drives other peoples’ choices in this important domain.

If those who patronize public bathrooms usually choose a stall based on which toilet they think is used the least, they will all choose the one they think is used least—which as a result, ironically, would be that most of them would use the same toilet. Therefore, you would be advised to pick the opposite (i.e., the stall that people think gets the most traffic). Following this logic, if people expect the stall farthest from the entrance to be the most popular, they will avoid using it—leaving it relatively more clean and unused than the others.

But what happens if people are more sophisticated than that? What if they come to the restroom with this same understanding and as a consequence pick what they think is the opposite of what other people think, or the opposite of the opposite?

All of this boils down to a more essential question: How sophisticated do you think other people are?

Personally, I believe people generally take about one step in their logical thinking. So I would say: Choose the opposite of the opposite and select the stall that people think will be used the most.

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Dear Dan,

I enjoy Twitter, but I find that some people tweet very frequently, sometime as often as a dozen times an hour. When their face shows up again and again, I begin ignoring their messages. By contrast, when people tweet just once a day, I’m more likely to pay attention to what they say. Is this just me or does it reflect a larger principle?

—Heidi

I suspect that this feeling is very common. I also imagine that very few people have dozens of interesting things to say a day, much less an hour. Perhaps Twitter is a place where a system based on limits and scarcity (maybe two tweets a day) would be better for everyone.

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, just email them to AskAriely@wsj.com.

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Dear Dan,

I was recently approached by a panhandler who asked me for 75 cents, and I gave him the money. I was late for my train, so I didn’t have time to stop and try to understand why he chose 75 cents. But I wonder: Do you think the 75-cent request could be a “market tested” amount, one that yields a higher overall level of “donations” than asking outright for a buck or more.

—Brad

The panhandler could be trying to make a unique request in order to separate himself from the competition. But my guess is that you were more willing to give him money because you inferred things from the specificity of his request.

When someone tells us to meet them at 8:03, we come to a different conclusion about how seriously they mean that exact time as compared with their telling us to meet them at 8 or 8-ish. In the same way, a request for exactly 75 cents may carry a set of inferences about how seriously the person needs the money. It may lead us to think there is a specific reason for the request, like getting enough for bus fare. Plus, even if he asks for 75 cents, it’s likely that people will give $1 and not wait for change.

You could argue that the same principle would apply if he asked for $1.25, but in this case the size of the request might deter some people, and if they don’t have exact change, giving $2 might be too much. This is just speculation, though. If you are willing to volunteer as an experimenter for a few days, we can gather some real data and get to the bottom of this.

What lessons can we draw from this strategy? First, think about the inferences that people make from the exact way that we request something. Second, asking for general help is unlikely to be as effective as asking for exactly what we need.

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Dear Dan,

In a restaurant where waiters pool their tips, could they actually receive more tips overall by employing a “good waiter/bad waiter” routine, where one waiter is surly and unhelpful, then another waiter steps in who is friendly and goes above and beyond in serving the client? I suspect that the scheme might cause the customer to leave a larger tip for the second waiter, which will ultimately be pooled with the tips of the “bad” waiter.

—David

I agree with your analysis. And for it to work, you don’t even need the waiters to share their tips—they could just alternate roles.

A friend who worked for a large consumer-products company was trying to change the company’s service motto from “we do things right for our customers” to “we mess up the first time, but then we fix it.” His idea (which upper management rejected, by they way) was that when people expect and receive good customer service, it draws no attention, and they just take it for granted (you can think of parallels to romantic relationships as well). But if we give customers a contrast between good and bad service (as at a restaurant), they may start to notice and appreciate good service more.

I suspect that some industries may have already picked up on this idea, and that airport restaurants are leading the charge by providing the training grounds for delivering bad service most effectively.

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Dear Dan,

I graduated from college a few years ago, and since then my social life has been limited to Facebook. And it is far from satisfying.

—James

Facebook has many wonderful aspects, but I agree that it is no substitute for human contact. If you ever feel that nobody really cares whether you’re alive, try missing a couple of student loan payments.

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, just email them to AskAriely@wsj.com.

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Dear Dan,

I recently had a job interview on a rainy day, and it went very poorly. I made a point of getting to the interview site early, and I relaxed by buying a cup of tea and sitting down to read at a local coffee shop. The book I was reading at the time was a policy manifesto by two political theorists whose views I strongly disagree with.

Which is more likely to have contributed to my poor job-interview performance: the cold and miserable January weather or spending 20 minutes reading ideas I greatly dislike? Which is more important for job candidates before a big interview: consulting the weather forecast or spending time reading material that makes them happy?

—Jay

Sorry about the outcome of the interview, but the lesson from this episode might be worthwhile in the long term. I suspect that you had some implicit emotions based on the weather and the book, but the way you experienced these emotions was more general and diffuse. In your mind, your mood was connected to everything around you, which made you uncomfortable about everything you experienced—including, unfortunately, the interview. Assuming that you don’t have a perfect poker face, your feelings must have been apparent to the interviewer, and your overall appeal went down.

Though I suspect that both the weather and the book contributed to your negative mood, if I had to guess I’d vote for the book as having the larger impact. For your next interview, take a funny book with you, and with a thick marker write on your underwear “I am the best.” Both of these methods of preparation should put you in a good mood and improve your chances. Good luck.

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Dear Dan,

Are there people who are just lucky? I think so—only I’m not one of them.

—Amy

I think some people are luckier, but it’s not the kind of luck that gets you more money at the roulette wheel. Luckier people tend to try more frequently, and by trying more often they also succeed more. Think about a basketball player who attempts to shoot three times in a game, compared with one who tries 30 times. Even if the first one has a better shooting percentage, in absolute numbers, you can’t compare the two.

On top of that, if you notice the successes of other people and don’t pay much attention to their failures, you will basically see the absolute number of successes and not notice the percentage of successes.

So, what’s the advice? First, life is a numbers game—so try more frequently. Second, it’s good to look at the number of things that other people attempt—not just their successes.

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Dear Dan,

In one of the chapters of “The Upside of Irrationality” you suggest a canoe ride as a good indicator of the success of a future relationship, since it often gives one person plenty of opportunity to blame the other for things that go wrong. Here is the question: Would it matter that one of the participants knows it’s a test?

P.S. Before my ex-wife and I got married, we did go on a canoe ride, and it was the worst experience ever. Just to add to your statistics…

—Oren

Like most tests in life, the canoe trial works best when the people in question don’t know they are taking part in a test. Tests make us feel that watchful eyes are on us, so we try to put on our best behavior. If your loved one knows about it, the test is not valid.

Now that I think about it, maybe the real trick is to try to persuade your partner that she is often in a test and being watched. I have always suspected that once people have the Nielsen ratings machines installed in their homes they start watching more PBS and fewer reality shows.

Maybe if you persuaded your significant other that you have some “Ariely Romantic Ratings Machine” installed in your house, your domestic life will improve. Perhaps you should start a company to provide such a service?

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, just email them to AskAriely@wsj.com.

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Dear Dan,

I’ve struggled with a few major “I wish I could change this” type behaviors for years. Back when I worked in downtown Manhattan, colleagues would religiously bring their own lunch, thermos of coffee, or whatever, and save money on eating out. I often mused that I could probably fund my retirement or at least a few good vacations with all the money I spent on decent but forgettable food.

Well, recently I started a new job at a big company where the only real food option is its own cafeteria—which serves awful food at market prices.

Lo and behold: This cafeteria so insults and annoys me that I’ve been able to fix my long-standing bad habit. Every night before bed, I simply fill up some Tupperware with dinner leftovers. Or I grab a yogurt, make a PB&J—whatever it takes. What lesson can I take from this?

P.S. I’ve been following your podcast, Arming the Donkeys, for years, but I have to tell you the sound could sometimes be better.

—Jennifer

This is a classic case where having all the right information was simply not enough to drive your desired behavior. We know, for example, that telling people about the caloric content of fast food has almost no effect on eating, and that knowing the dangers of texting at the wheel hasn’t exactly moved the needle on safe driving.

We also know that emotions are often much more effective in getting people to behave differently. In your case, disgust and indignation—which can be extremely powerful and motivating.

The good news is that once your emotions instigated this change, you found it easy to change your behavior, and with time this change may even become a habit. At that point, even if you stop being angry at the cafeteria (or you switch jobs), the habit and joy of bringing your own lunch will persist.

P.S. With regard to my podcast, I’ve been thinking about getting a higher quality recorder for a while. Knowing that you’re motivated by anger and revenge, I will get right on it. Thank you.

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Dear Dan,

As a recent college grad, I often find myself coming up with off-the-wall, out-of-the-box, borderline idiotic ideas of what to do with the rest of my life. One day I’ll be thinking of how much I enjoy my job; the next I’ll be considering dropping everything and running off to another country, starting my own business, launching a singing career or pursing higher education in something unrelated to my field, like behavioral economics. I’ll often stew on these ideas before setting them aside, only to revisit them every few months. How can I tell when my ideas are actually legitimate notions or nothing but half-baked schemes?

—Josh G.

First, I am impressed that you’re considering so many different types of jobs. (And I may be biased, but I agree that a career in behavioral economics would be pretty interesting.) In general it amazes me how few possible career paths people consider before picking one to stick to indefinitely.

As for your question: It’s useful to think about two aspects of your job choices: What will make you happy (which is the only aspect people usually consider) and what jobs will be able to teach you something important. If I were you, I would make a list of possible jobs and rate each one on both measures. Next, figure out what your goal is right now (as a recent college grad, you may want to focus more on what you can learn) and then pick the job from the list that best satisfies this goal. Finally, commit to that job for at least a year without looking back.

What you shouldn’t do is stay in one job and think about how different your life would be if you took another. This is a bit like dating one person but constantly checking Match.com to see what other options you might have. It takes away from the enjoyment of your current relationship or job and your commitment to it. So, whatever you do, sticking to your chosen path of action is key.

And if you do end up switching jobs, please don’t tell your parents that you did it on account of my advice.

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Dear Dan,

As we get closer to Valentine’s Day, I am wondering, why do women like jewelry and flowers? Wouldn’t it be better if they liked the kind of things that men liked to shop for?

—Jon

One way to view this discrepancy is that women like these things exactly because men hate shopping for them. If you purchased something for your loved one that you enjoyed shopping for, this would be nice, but having to overcome your aversion to shopping for these items is a much stronger signal of your love and care. So this year, when you are shopping for jewelry or flowers for your soul mate, remind her what a pain it was for you.

And Happy Valentine’s Day.

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, just email them to AskAriely@wsj.com.

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Dear Dan,

While I’m watching sports, I often find myself with the same problem. I will have too many chips for my dip, but if I open up another can of dip I’ll have too much dip for my chips. I don’t want the extra can of dip to go to waste, but I don’t want to have to eat dry chips. What should I do?

—Chris

This is indeed an important problem! What you are experiencing is a problem with ending rules. The chips and dip each provide an experience for you that ends at a different time, making it hard to figure out when to stop.

One solution would be to convince the chip and dip manufacturers to bundle packages that complement each other in terms of size. Another approach would involve pacing yourself from the get-go in terms of the chip-to-dip ratio. A third idea would be to invite a friend who only likes chips (or dislikes the dip you have).

More seriously, the problem you are describing is part of a more general issue, as Brian Wansink shows in his wonderful book “Mindless Eating: Why We Eat More Than We Think.” We don’t stop eating when we have had a sufficient amount of food, but when we’ve finished everything on the plate. The best approach may be to think about how much chips-and-dip you want to consume, transfer that amount to small dishes, and stop making decisions based on the size of the packaging.

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Dear Dan,

In “Predictably Irrational,” you wrote about the “Effect of Expectations,” and you demonstrated that we are prone to perceiving things as being more like what we expect them to be than as what they actually are. As an example, you showed that we would experience a glass of wine as better if we had seen positive reviews of it before tasting it. Well, these findings mostly fit with my own experience; however, what you didn’t mention is the possibility of a negative effect for expectations that are too good. In other words, is the effect the same when something is extremely overhyped?

My own observation is that when I passionately recommend a movie to my friends, sometimes their feedback is: “It wasn’t that good. I thought it would be really amazing.” I suspect that they’re experiencing a negative feeling toward the movie because I over-hyped it. Do you think that overhyped expectations can backfire?

—Omid Sani

My intuition is basically the same as yours. When I overhype something, I also feel like people end up with very high expectations (that is, assuming they trust my opinion) and that this can decrease their enjoyment of the experience.

Here is how I view the issue: Heightened expectations can change our experience by (let’s say) 20%, which means that as long as the increased expectations are within this range, the expectation can “pull” the experience and influence it. But when expectations are too extreme (let’s say 60% heightened), the gap with reality becomes too wide, and they may backfire and reduce enjoyment.

If you want your friends to experience something as better than it truly is, go for it and exaggerate. But don’t exaggerate by too much. This kind of “fudge zone” also suggests that in areas of life where people are not experts, you can exaggerate a bit more.

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Dear Dan,

I’m at a loss for understanding the popularity of gossip newspapers and magazines? What is the attraction??

—Dave

I don’t understand it myself, but I suspect that some of the attraction has to do with social coordination.

I have never been in a discussion where people said “I only wish we had more time to talk about the weather / sports / gossip.” But, given the need to find common topics for discussion, these are some of the easiest common denominators to find.

See the original article in the Wall Street Journal here.

As someone who has an advice column of my own, I feel particularly sad that one of the most insightful and influential advice columnists — Pauline Phillips (Dear Abby) died earlier this week. As a tribute to her wisdom, and life, here is one of her favorite responses:

Dear Abby: Are birth control pills tax deductible? — Bertie

Dear Bertie: Only if they don’t work.

For more about the life and contribution of Dear Abby, see this article.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, just email them to AskAriely@wsj.com.

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Dear Dan,

My best buddies and I have a tradition of going on a one-week ski trip once a year. We’ve been doing it for most of the past decade. The idea is that it’s just us guys on the mountain, enjoying the good company and snow. We cherish these moments and can’t wait for the week to arrive every year.

The problem is that once we land at our ski destination, time seems to go by at light speed. The week ends amazingly quickly and when we look back at our time together it seems even shorter. I know that “time flies when you are having fun,” but is there a way to perceive the week as longer?

—Avi

Given the way you phrased the question, the answer is simple: Take your wives with you. (Sorry, I couldn’t resist.)

But more to the point: I suspect that one of the reasons that your vacations seem so short, both in the experience and in your memory after the fact, is because the days of skiing are so similar to each other that they blend together in your memory into one very long day rather than a weeklong vacation.

On your next trip, try to make the days more differentiated from one another. Try snowboarding one day, take a lesson on another day, or just change your ski equipment from time to time. You could take a day off from skiing and go sledding or meet the locals. The point is that even if some days wind up with activities that you enjoy less at the moment (like bowling, for example), the ability to differentiate that day from the other days will help you categorize the vacation as a series of distinct experiences instead of one big glob of skiing. This way, you will get more joy from the memory of these experiences.

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Dear Dan,

A few weeks ago in your column you suggested spinning a penny as a way to make decisions between two similar options. You argued that having to face the moment of truth makes us realize what we really want as the outcome.

This approach might be useful when deep down inside it is clear which way you want the penny to fall, but what about decisions where what you desire is not good for you? For example, when the decision is between chocolate cake and fruit. In this case, you know very well how you want the coin to fall, and flipping the coin doesn’t seem to be very useful.

Any advice on how to deal with such conflicts between the head and the heart?

—Gavin

You’re right. The coin trick is indeed only useful for cases where the two options are of the same type (two cameras, two movies, etc). In your example, one option is more tempting in the short term (chocolate cake) while the other is better in the long term (fruit). In such cases we should not trust our gut feelings to drive us to the best decisions.

Looking around, it is easy to see that we often succumb to temptation and take the option that has short-term benefits and long-term downsides (in your example, this is the chocolate cake). The basic problem is that when we make such decisions we are often “under the influence” of the chocolate cake. Its closeness blinds us to the comparative long-term benefits of a piece of fruit (or, simply not eating the cake). So what can we do? Every time you face such decisions, pretend that it is not about what to do now but what you would like to do a week from now. For example, think of the choice between chocolate cake and fruit for dessert as a decision that you are making for exactly one week from today. When the choice is framed this way, you might be more able to override the influence of your current emotional state and pick the option with long-term benefits.

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Dear Dan,

I just bought a pair of basketball tickets and I plan to treat my friend to an afternoon of slack-jawed wonder as Kevin Durant dismantles our hometown Raptors. Here’s the thing: My friend is very generous and semiwealthy. If I tell him the tickets are on me, he’ll insist on paying…but if I tell him the tickets were free (the only way he’ll let me off the hook about the price), I’ll lose that weird cachet that comes from giving an expensive gift. What to do?

—Gil

Here is what I would do: Take your income per month (for simplicity, say $10,000) and divide it by the cost of the two tickets (again for simplicity, say $200). Now multiply this number by the number of hours you work per month (let’s say 160), and you get the numbers of hours that you need to work to pay for the tickets (3.2 hours in this case). Now, tell your friend “it took me more than 3 hours of hard labor to get these tickets.” (After all, you might not want to tell your friend exactly how much you make.) With this kind of framing, not only will your friend not be able to pay for the tickets, but he will also appreciate your investment in him and your friendship to a higher degree.

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, just email them to AskAriely@wsj.com.

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Hi, Dan!

Every year it’s the same problem: My husband and I struggle to get his dad a few perfect gifts, only to see them sit unused for eternity. These are good things, too, expensive and high quality—specialty tools for his car, toolboxes, super-handy gadgets, etc. But years later, the tools sit there unopened and the toolbox has dust on it. He still carries his broken wrenches and stripped screwdrivers around in a ripped plastic sack!

OK, an old story, I know. But would it be so wrong if we just took the gifts back? He doesn’t want them. We could use them ourselves. Since the objects were “ours” at one point, we feel that we still retain some residual interest in what happens to them. Is it because we invested so much thought and effort in acquiring them?

Thanks for all your good works, and happy holidays!

—Veronica

No, you may not take the gifts back. (Note that I didn’t write “your gifts,” because I don’t think you should picture them as yours.)

The sad thing is that you and your husband feel unappreciated because your thoughtful and expensive gifts are not bringing the dear old man the happiness that you hoped to give him. Instead of taking the gifts back, I would try to increase the likelihood that the tools will get used. First, I would take them out of their packaging and replace the old tools in his plastic sack with the new ones—thereby making the act of using them more likely. As for the old tools, just put them in the attic for now.

If your father-in-law protests, I would restore his old tool kit and suggest spring cleaning and the donation of unused household goods to a local charity. He might be willing to give the new tools up for a good cause. And if that doesn’t work, stage a robbery and steal them, leaving cash and other valuables untouched. The added benefit of this approach is that it might also show your father-in-law how valuable your gifts are.

As for this year, buy him something that gets better over time, such as good whiskey or wine. That way, if he doesn’t use it, it will at least grow in value and not bother you as much.

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Dear Dan,

I bought two bottles of wine at a wine store that was running a “Buy one, get another for five cents” deal. The first bottle was priced at $16.99. I bought the second one, a different wine but listed for the same price, for five cents.

If I’m going to take one of the bottles for a holiday dinner at a close friend’s house, which wine should I take? Will the fact that I paid only five cents make me take that one over the full-priced bottle?

—Rags

We’ve known for a long time that there’s a correlation between what you pay for a wine and how good it tastes to you, but this correlation only exists, of course, when people know the price. As Robin Goldstein from www.fearlesscritic.com has shown, when people don’t know how much a wine costs, there’s no correlation between the price and how good they think it is.

Taking this into account, the first question you should ask yourself is whether to tell your friends about the cost of the wine or not. If you don’t tell them, then there’s no problem—just take the cheap one. It is true that by knowing the price that you paid for it, you will enjoy it less, but everyone else will be just fine. On the other hand, if you decide to tell them the price, I would suggest bringing the $16.99 Bottle, and maybe even include the cost of driving to the wine store.

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Dear Dan

Do you believe in New Year’s resolutions?

—Janet

Yes. Every year for about a week: for about five days before New Year’s Day and for about two days after.

See the original article in the Wall Street Journal here.