Misbelief
What Makes Rational People Believe Irrational Things
This book is dedicated to the misbelievers who helped me understand their worldview and, in the process, better understand the world we all share. Many of them started out as personal antagonists but became my anthropological guides. A few, in a strange way, became sort of something not exactly like friends.
Order now:
Amazing Decisions
The illustrated guide to improving business deals and family meals
Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping―and often contradictory―sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.
Order now:
Order now:
DOLLARS AND SENSE
How we misthink money and
how to spend smarter
Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance…
Order now:
PAYOFF
The Hidden Logic that Shapes Our Motivations
Ariely reveals fascinating new insights into motivation — showing that the subject is far more complex than we ever imagined.
Order now:
IRRATIONALLY YOURS
ON MISSING SOCKS, PICKUP LINES & OTHER
EXISTENTIAL PUZZLES
Ariely applies scientific analysis of the human condition to a variety of dilemmas. Readers will laugh, learn, and gain new perspective on how to deal with the inevitable problems that plague our daily life.
Order now:
THE (HONEST) TRUTH ABOUT DISHONESTY
HOW WE LIE TO EVERYONE – ESPECIALLY
OURSELVES
From ticket-fixing in our police departments to test-score scandals in our schools, cheating and dishonesty are ubiquitous parts of our national news cycle – and inescapable parts of the human condition.
Order now:
THE UPSIDE OF IRRATIONALITY
THE UNEXPECTED BENEFITS OF DEFYING LOGIC
AT WORK & AT HOME
We examine some of the positive effects irrationality have on our lives and offer a new look on the irrational decisions that influence our personal lives and our workplace experiences.
Order now:
PREDICTABLY IRRATIONAL
THE HIDDEN FORCES THAT SHAPE OUR DECISIONS
When we make decisions we think we’re in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.
Kids Books
The Adventures of Professor D.
Three book series
A few years ago, I thought it would be interesting to explore writing for kids. I always believed my style and sense of humor were immature, and I thought it might be best to put myself to the test and try to write a children’s book. I started with a character called David, or Professor D, or PD. for short. In his daily life, PD gets into all kinds of troubles and he uses social science knowledge and experiments to understand his situation, escape trouble to some degree, and come up with ways to make his life better. PD has a robotic dog named Dot, representing the rational side of things and also helping him with his vast knowledge of social science and general knowledge. In the first book, PD struggles with procrastination, tidying up his room, getting ready on time, and of course doing his homework. He wonders if this is just his unique personal problem, or if procrastination is part of human nature. He conducts a few experiments on his parents, proves that it is indeed a general problem, and comes up with ways to fight his own procrastination. The second book follows a similar approach, focusing on allowance and money. The third book addresses dishonesty. In all three books, PD is a charming character doing his best, struggling, and using social science to his advantage. The book is beautifully illustrated by Omer Hoffmann, who brings the characters to life with humor and beauty. The publisher of these books is Lama, a fabulous publisher that is working on all kinds of kids’ science books. It has been incredibly fun to work on these books, and I hope young and older readers will enjoy them. These book will be published in a few languages soon, and I hope that more and more languages will be added over time.