Books

Amazing Decisions

The illustrated guide to improving business deals and family meals

Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping―and often contradictory―sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

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PREDICTABLY IRRATIONAL

THE HIDDEN FORCES THAT SHAPE OUR DECISIONS

When we make decisions we think we’re in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.

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THE UPSIDE OF IRRATIONALITY

THE UNEXPECTED BENEFITS OF DEFYING LOGIC
AT WORK & AT HOME

We examine some of the positive effects irrationality have on our lives and offer a new look on the irrational decisions that influence our personal lives and our workplace experiences.

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THE (HONEST) TRUTH ABOUT DISHONESTY

HOW WE LIE TO EVERYONE – ESPECIALLY
OURSELVES

From ticket-fixing in our police departments to test-score scandals in our schools, cheating and dishonesty are ubiquitous parts of our national news cycle – and inescapable parts of the human condition.

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IRRATIONALLY YOURS

ON MISSING SOCKS, PICKUP LINES & OTHER
EXISTENTIAL PUZZLES

Ariely applies scientific analysis of the human condition to a variety of dilemmas. Readers will laugh, learn, and gain new perspective on how to deal with the inevitable problems that plague our daily life.

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PAYOFF

The Hidden Logic that Shapes Our Motivations

Ariely reveals fascinating new insights into motivation — showing that the subject is far more complex than we ever imagined.

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DOLLARS AND SENSE

How we misthink money and
how to spend smarter

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance…

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