Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I’ve been drinking soda for the past 15 years, and I’m trying to stop. I’ve tried phasing it out by switching to water some of the time and having a soda here and there, but I usually cave in to temptation by the end of the day. Is there a better strategy?

—Andrew 

Getting off soda gradually isn’t going to be easy. Every time you resist having one, you expend some of your willpower. If you’re asking yourself whether you should have a soda whenever you’re thirsty, you’ll probably give in a lot and gulp one down.

So how can you break a habit without exposing yourself to so much temptation and depending on constant self-control to save you? Reuven Dar of Tel Aviv University and his colleagues did a clever study on this question in 2005. They compared the craving for cigarettes of Orthodox Jewish smokers on weekdays with their craving on the Sabbath, when religious law forbids them to start fires or smoke.

Intriguingly, their irritability and yearning for a smoke were lower on the Sabbath than during the week—seemingly because the demands of Sabbath observance were so ingrained that forgoing smoking felt meaningful. By contrast, not smoking on, say, Tuesday took much more willpower.

The lesson? Try making a concrete rule against drinking soda, and try to tie it to something you care deeply about—like your health or your family.

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Dear Dan,

I’ve been living with a roommate for six months, and we divide up the household responsibilities pretty evenly, from paying the bills to grocery shopping. He says, however, that he feels taken for granted—that I don’t acknowledge his hard work. How can I fix this?

—C.J. 

This is a pretty common problem. If you take married couples, put the spouses in separate rooms, and ask each of them what percentage of the total family work they do, the answers you get almost always add up to more than 100%.

This isn’t just because we overestimate our own efforts. It’s also because we don’t see the details of the work that the other person puts in. We tell ourselves, “I take out the trash, which is a complex task that requires expertise, finesse and an eye for detail. My spouse, on the other hand, just takes care of the bills, which is one relatively simple thing to do.”

The particulars of our own chores are clear to us, but we tend to view our partners’ labors only in terms of the outcomes. We discount their contributions because we understand them only superficially.

To deal with your roommate’s complaint, you could try changing roles from time to time to ensure that you both fully understand how much effort all the different chores entail. You also could try a simpler approach: Ask him to tell you more about everything he does for the household so that you can grasp all the components and better appreciate his work.

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Dear Dan,

Is it useful to think about marriage as an investment?

—Aya 

No, because the two things are profoundly different. You never want to fall in love with an investment because at some point you will want to get out of it. With a marriage, you hope never to get out of it and always to be in love.

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I know that you’re turning 50 this year. How are you handling the big milestone?

—Abigail 

As you can imagine, I was rather apprehensive about my 50th birthday, but I decided to embrace it and designed my year with some extra time to reflect.

In fact, I am writing to you from the sixth day of a 30-day hike along the Israel National Trail, which spans the country of my birth from Eilat to the Lebanese border. I wanted to disconnect from technology and have more time to think about what I want from life and want to do next. Six days in, checking email only late at night, I’m already in a more relaxed and contemplative mode.

I also designed the hike to help me think about earlier stages in my life. So for each day along the trail, I have invited family and old friends to join me to walk and reflect on the road behind. I’ve just finished a day of hiking with six friends from first grade, and talking about our joint history and deep friendships made me calmer than I could have imagined.

Sure, I’m a bit worried about aging. But so far, taking myself out of the usual hurly-burly and opening up space to reconnect with loved ones is proving to be an amazing antidote to the 50th blues.

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Dear Dan,

How do people recover from horrible injuries, psychological traumas and other life-altering events? Is it character or circumstances that dictate whether people crumble or rebound?

—Lionel 

My sense, as someone who suffered very serious injuries as a teenager, is that the answer is both. Resilience is surely a function of one’s character and level of support, but it also has to do with the circumstances of the injury.

One of the most interesting lessons we have learned on this subject comes from Henry K. Beecher, the late physician and ethicist. In his 1956 study of pain in military veterans and civilians, Beecher showed how important it is to understand how people interpret the meaning of their injuries. These interpretations, he argued, can shape the way we experience trauma and pain.

Beecher found that veterans rated their pain less intensely than did civilians with comparable wounds. When 83% of civilians wanted to take a narcotic to manage their pain, he found, only 32% of veterans opted to do likewise.

These differences depended not on the severity of the wound but on how individuals experienced them. Veterans tended to wear injuries as a badge of honor and patriotism; civilians were more likely to see injuries just as unfortunate events that befell them. The more we interpret events as the outcome of something that we did, rather than something done to us, the better our attitude and recovery.

This lesson, while very important for traumatic injuries, also applies to the small bumps of daily life.

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Dear Dan,

My relationship with my husband is going downhill, and I can’t stop thinking about it—which is putting an added strain on our marriage. What can I do?

—Rachel 

Trying not to think about something is one of the best ways to ensure that you think about it constantly. If you try not to think about polar bears for the next 10 minutes, you will think more about them in those 10 minutes than you have in the past 10 years.

The same is true for your relationship with your husband. Instead of trying not to think about your marital woes, try reflecting on the good things in your relationship—then try to find activities together that will strengthen your bond. Good luck.

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

Why is it that the things that make me happy—such as watching basketball or going drinking—don’t give me a lasting feeling of contentment, while the things that feel deeply meaningful to me—such as my career or the book I’m writing—don’t give me much daily happiness? How should I divide my time between the things that make me happy and those that give me meaning?

—Vasini 

Happiness comes in two varieties. The first is the simple type, when we get immediate pleasure from activities such as playing a sport, eating a good meal and so on. When you reflect on these things, you have no trouble telling yourself, “This was a good evening, and I’m happy.”

The second type of happiness is more complex and elusive. It comes from a feeling of fulfillment that might not be connected with daily happiness but is more lastingly gratifying. We experience it from such things as running a marathon, starting a new company, demonstrating for a righteous cause and so on.

Consider a marathon. An alien who arrived on Earth just in time to witness one might think, “These people are being tortured while everyone else watches. They must have done something terrible, and this is their punishment.” But we know better. Even if the individual moments of the race are painful, the overall experience can give people a more durable feeling of happiness, rooted in a sense of accomplishment, meaning and achievement.

The social psychologist Roy Baumeister and his colleagues distinguish between happiness and meaning. They see the first as satisfying our needs and wishes in the here-and-now, the latter as thinking beyond the present to express our deepest values and sense of self. Their research found, unsurprisingly, that pursuing meaning is often associated with increased stress and anxiety.

So be it. Simply pursuing the first type of happiness isn’t the way to live; we should aim to bring more of the second type of happiness into our lives, even if it won’t be as much fun every day.

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Dear Dan,

I recently had my annual checkup, and my doctor spent maybe three minutes total with me during the visit. I know that physicians are busy, but are these quick visits the right way to go?

—James 

Sadly, doctors increasingly feel pushed to move patients along as quickly as possible, like a production line. Research has shown that this approach hurts the doctor-patient relationship, which has important health implications.

Consider a 2014 study of patients who received electrical stimulation for chronic back pain, conducted by Jorge Fuentes of the University of Alberta and colleagues. They had medical professionals interact in one of two ways with their patients. Some were asked to keep their interactions short, while others were urged to ask deep questions, show empathy and speak supportively. Patients who received the rushed conversations reported higher levels of pain than those who got the deeper ones.

In other words, empathetic discussions are important for our health. Sadly, as physicians and other medical professionals become ever busier, we are shortchanging this vital part of healing.

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Dear Dan,

Every year, my husband gets me a nice birthday card, but he never writes a personal note inside. Why?

—Ann 

I suspect your husband overestimates the sentimental value of the words printed on the card, not realizing that they sound generic to you. Don’t judge him too harshly for this. Instead, buy one of those magnetic poetry sets and let him practice expressing himself on the fridge. Small steps.​

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I work with liberal arts college students, many of whom don’t use their school’s career services early enough, if ever. What’s the best way to get reluctant students to participate in early career-discovery activities? Is there any way to make this fun or at least less overwhelming?

—Lisa 

One of the challenges here is the perennial problem of “now versus later.” “Now” is at the forefront of our minds, and college students are no exception: What am I going to major in, how can I finish this 30-page paper on time, how can I balance basketball practice with my work-study job? All of these academic, social and financial concerns create cognitive demands right now—and make it hard to focus on career planning, which students tend to think about as years away.

You aren’t likely to convince busy and distracted students to assign a higher priority to the distant future. Instead, you could try to create structures that make career exploration feel like a “now” concern. Could a course require students to interview alumni in related fields at the career center? Could students fulfill certain distribution requirements by visiting the career center each semester? Could the career center pitch its services as tools to help students find summer jobs and internships?

Don’t present the career center as an optional, supplementary service to help find jobs after senior year. Try to match it to students’ immediate needs.

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Dear Dan,

Uber infuriates me every time it declares “surge pricing.” I know that behavioral economics teaches us that framing is important. Would Uber be better off using the term “discounted pricing” during off-peak periods and “regular pricing” during peak periods?

—Paul 

Yes, framing matters a lot. If Uber had its own fleet of cars and was just selling rides, your suggestion would be a great way to limit their customers’ ire. But Uber doesn’t have cars of its own and relies on motivating drivers to show up and offer rides. The same “surge pricing” that angers you appeals to Uber’s drivers, helping the company to get more of them on the road when it needs them.

The ideal framing would be to have Uber call its higher fares “surge prices” for its drivers and “regular prices” for its passengers—but that is manipulative and deceptive, so I wouldn’t suggest it.

As a message to customers, “surge pricing” also compels us to take immediate action. Imagine that you open the app and see that the current price is 1.5 times the usual fare. Do you wait and try again later, or do you worry that the price might leap up to 1.8 times that fare and order your Uber immediately?

Our deep desire to avoid regret—staring at a screen, stranded, as we watch prices soar—is so strong that it usually gets us to press the button even faster. So while customers hate surge pricing, it has important benefits for Uber.

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Dear Dan,

After a recent date, I’ve been wondering whether I should sign my next text to her with the word “love” or with an emoticon of a heart. Which one is she likely to take more seriously?

—Deb 

Emoticons are a wonderful, colorful, rich way to express ourselves. But because emoticons can be interpreted in multiple ways, they are a less clear form of communication. So don’t hide behind the ambiguity of the emoticon. Use the word.

Love,

Dan

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

Do you have any tips to improve productivity?

—Shana 

Here’s one: Pick a food or drink that you love, turn consuming it into a ritual and make working on an important long-term project a condition of indulging in this exciting consumption.

I adore my morning coffee, so I’ve transformed it into a daily ceremony by using the same mug, savoring the grinding of the beans, watching the coffee pour from the machine and smelling the aroma as it spreads throughout the room. I then take the cup to my office, sit at my desk and move to the important part: I connect this marvelous mug of coffee to a continuing task that matters deeply to me.

This can be an academic article, grading my students’ term papers or anything else that I want to do in principle but tend not to feel like doing on any given day. I allow myself to start sipping my coffee only after I’ve been working on the project for a few minutes, and I don’t stop working until I’ve drained my cup. (This works better with a big mug of coffee than with an espresso.)

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Dear Dan,

I love using behavioral economics to produce better decision-making. But what happens when people discover that they’re being manipulated to do something? Do they lose motivation or try to play against the system?

—Sebastian 

Of course, if we found out that someone had deliberately deceived us into doing something against our best interests (such as signing up for an insurance policy we don’t need), we’d be upset. The more interesting question: How would we react if we found out that we had been manipulated into doing something that is in our long-term interest (like saving more or eating better)?

Recent research found that in such cases, it doesn’t matter if people find out that they were manipulated. This holds across many domains, whether it is influencing people to eat healthier food, getting them to fill out advance directives about what to do if they become too ill to express their wishes, or prompting them to donate more to a charity. So while it might seem morally dubious to manipulate people into following their best interests, they are generally OK with it.

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Dear Dan,

Is love overrated? I am deeply in love with someone, but to be with them, I’ll have to change jobs and cities. Should I make these changes and hope that this love will last, or should I assume that this love, like most loves, is doomed to fade and not worth the risk?

—Amy 

Wait a few months, and if you still feel as ardent about your partner, take the chance. In general, the odds are very much against us when we start almost anything: a business, a book, an exercise regimen. But we often encourage people to do these things anyway, so why not for love? The odds are low that your love will burn as brightly in 10 years, but some risks in life are worth taking.

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

A European online retailer recently changed its delivery policy from offering multiple delivery times to offering free one-day delivery on all purchases. Before the change, one-day delivery was available but cost 10 euros. Is this retailer smart to shift to this quicker, cheaper delivery arrangement?

—Thilo 

Many businesses are trying to deliver their wares more quickly, but it isn’t always a good idea. When we want something, we usually think that faster is better and now is ideal. But imagine that you had the choice of attending a concert by your favorite band either tonight or in two weeks. The vast majority of people would prefer to wait the two weeks. We recognize that the concert itself is only one part of the experience: Not only will the anticipation be fun, it also will help us to enjoy the performance more.

In the new delivery approach you describe, the retailer is basically forcing everyone to pay for faster shipping (the list price of your goods will necessarily include the cost of faster shipping) and forgo the joy of waiting. Neither is ideal, especially if your purchase happens to be an exciting treat rather than a dreary necessity. Many online retailers would do better to help their consumers savor the anticipation rather than deliver so quickly that we lose some of the fun of our purchase.

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Dear Dan,

I’m attending graduate school in famously pricey New York City. I’ve been living with my husband in a small studio apartment, but a huge, gorgeous one-bedroom just opened up next door for my final year of school. Of course, this perfect apartment costs considerably more than we can afford; we would have to take out more loans to cover the extra rent.

So is the difference between $150,000 in student loans and $156,000 in loans (a 4% additional expense) significant enough for us to remain in our underwhelming apartment—or, down the road, will any concern we feel about the financial difference matter less than our excitement about our great new place?

—Andrew 

The way we ask ourselves questions about spending money influences our answer. You could have asked whether this move is worth $6,000 or if it is worth the difference between $150,000 and $156,000—which, sensibly, keeps the focus on the absolute amount of $6,000. But your choice to frame the extra expense as a percentage difference suggests that you really want to move. And if you’re so eager to move that you are willing to distort your economic reality to feel better with the answer you want, maybe you should go for it.

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Dear Dan,

What is the essence of what we perceive as beauty? And what would it be if you were in charge of such things?

—Sinclair 

Our brain is largely attuned to changes, and that, I suspect, includes beauty. We often find beauty in shifts or transitions that are smooth but not too smooth: the way a melody changes, the arc of your beloved’s raised eyebrow, the imaginary line at the beach where the waves strike and retreat, the place where the mountains curve and the cliffs abruptly depart from the ocean.

But since you asked what I would want the definition of beauty to be—it would be slightly balding, slightly chubby, middle-aged university professors.

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

Many insects are edible, nutritious and even tasty, and they are consumed by millions of people world-wide. But when I try to eat one, I cannot get past the idea that bugs are, well, gross. Why?

—Zach 

For many in the West, thinking about insects, not to mention eating one, evokes a powerful feeling of disgust. Psychologists often think about disgust as a sort of mental immune system, a deeply ingrained emotion that we have developed for evolutionary purposes to help us avoid pathogens, poisons and other pitfalls. You can even observe disgust in babies when they narrow their nostrils, constrict their lips and close their mouths while trying to expel or reduce contact with a potential contaminant.

So how could you get over your revulsion here? One option would be intensive immersion with insects. You could perhaps spend a week surrounded by pictures of them and then spend the next week locked in a room with nothing to eat but bugs.

Another less extreme option: Buy some insect powder and ask a friend to sprinkle it randomly into your meals, without your knowledge, and only tell you the next day which ones contained insects. Once you realize that the food still tasted good, your disgust should decrease.

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Dear Dan,

A recent study in the Journal of the American Medical Association found that for many young adults, using a personal monitoring device may not help them lose weight. Should I stop using my Fitbit?

—Nati 

When people start an exercise regimen, they often gain weight. The main reason: After we work out, we feel that we deserve a reward, such as a few scoops of ice cream. These extra calories can exceed those that we burn during our workout. I suspect that a similar phenomenon occurs when we wear tracking devices: We see that we’ve walked 10,000 steps or stood up 12 times during the day, and we feel justified in celebrating our amazing achievements. And of course, when we fail, we don’t feel that we need to deprive ourselves—so either way, it’s easy to wind up putting on pounds.

Still, you shouldn’t stop tracking your behavior. It is important to your health to understand when and how you become more or less active. Measurement can motivate you to become more active. And at the same time, you can work to discipline yourself not to expect a “reward” for hitting your daily targets.

You might also change the way that you measure success. What if, for example, you defined success not by making it to the gym on a particular day but by making it there on at least 80% of the days in a month—and only reward yourself when you clear that bar? If you move to such a system, I predict that tracking your health will work for you.

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Dear Dan,

Like many of my friends, I love Tinder. The dating app provides a slideshow of potential romantic partners, and if two people “like” each other, Tinder tells them that they matched. How can such a simple app with so little information be so effective?

—Denise 

When we think that we’re compatible with someone, we behave accordingly. A few years ago, the dating site OkCupid told users who had been rated only a 30% match for each other by the site’s algorithms that they were actually 90% matches—and these users ended up liking each other more. In Tinderland, when both people learn that they “like” one another, their expectations change, the match seems more appealing, and the power of self-fulfilling prophecy takes over.

See the original article in the Wall Street Journal here.

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

My 19-year-old son has Asperger’s syndrome and is incapable of lying. He tends to see the world in absolutes and struggles with white lies. We have urged him to sometimes compliment people to spare their feelings, but he thinks it’s important to be brutally honest. He says, “What if you praise somebody’s ugly drawing and they then try a career as an artist? Why tell somebody that their new haircut looks great when you could warn them that they will be teased about it?” Have you looked into the ways that dishonesty may be different for those on the autism spectrum?

—Bill 

I wrote a book about dishonesty and lecture frequently about it. Over the years, many parents have come to me after a talk to tell me about children who just can’t lie—and the children usually turn out to have some form of autism. Recently, I brought this up with Murali Doraiswamy, a professor of psychiatry and behavioral sciences at Duke University, who confirmed that many children on the autism spectrum do indeed have a hard time being untruthful.

This is caused, he added, by the trouble they have with what specialists in the field call “theory of mind”—that is, the basic ability to put ourselves in somebody else’s shoes and empathize with their perspective. Most of us are able to ask ourselves, “How would that person feel if I told them that their haircut is unflattering or that they smell?” Many young people with Asperger’s don’t tend to think this way, so they often don’t develop the habit of telling white lies for reasons of politeness. They don’t learn to dial down unnecessarily hurtful truths to spare another person’s feelings.

My view is that social politeness often acts as training wheels for more serious lying, so children who don’t understand white lies often don’t develop the ability to lie on a larger scale—which may not be such a bad thing. Maybe we should try a president who has Asperger’s?

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Dear Dan,

If human beings were tools, which tools would we be?

—Kelly 

The best analogy for describing human nature is a Swiss Army knife.

First, it is useful for many different tasks. Second, the Swiss Army knife gives us a lot of tools, but none of them (no offense to the Swiss) are that great. The knife is small; the screwdriver is hard to use; the can opener is OK but time-consuming to operate. And third, everything we do with a Swiss Army knife takes some time—we have to figure out which tool we want, find it, dig our nails into its little notch and yank out the desired tool.

Together, these features echo human nature: We aren’t really ideal for anything and can be a bit slow to get going, but we can do a decent job on many different challenges.

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Dear Dan,

What is the most important attribute to look for in a long-term romantic partner?

—Ed 

Low expectations. Much of our happiness depends on relativity—on comparing what we have with what we expected to have. In long-term relationships, we’re bound to be disappointed at some point. But if we adjusted our expectations, we might be pleasantly surprised from time to time.

See the original article in the Wall Street Journal here.

And here is a talk I have posted before.  Some lessons about romance and love.  Some might even be useful.

Lots of love

Dan

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I use Uber more and more these days, but I feel bad about using it when they slap on surge pricing rates, as they seem increasingly prone to do. Even with the surge rates, Uber is often cheaper than taxis—so why the mixed emotions?

—Wendy 

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Dear Dan,

My partner and I make a reasonable income, and we’ve been able to save some money over the years. We can afford to move to a more expensive neighborhood, but we aren’t sure if this is the right way to spend our money. What do you say?

—Paul 

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Dear Dan,

What’s the best way to improve the quality of marriages?

—Maayan 

The No. 1 enemy of relationships is being taken for granted. So I would set up marriages to expire automatically every five years and be renewable only if both parties opt in for another five-year period. Sure, this setup would mean that more people separate (you asked about the quality of marriages, not their longevity). But spouses would have to think more carefully about their partners, take them less for granted and thereby strengthen their relationships.

See the original article in the Wall Street Journal here.