DAN ARIELY

Updates

How the crash is reshaping economics

February 20, 2009 BY danariely

In a story that just appeared in The Atlantic, Gregory Clark, a professor of economics at the University of California at Davis, described some of his concerns with the profession of Academic Economists.
In this story he also used a paper on online dating (one of mine) to show how economists are working on irrelevant topics.  And while I think that the dating market is an important topic to study, and even more to try and improve, I think that his overall criticism is worth paying attention to.

Here is the text:

Dismal scientists: how the crash is reshaping economics
With the chattering classes consumed by concern for the devastated value of their 401K funds, and their suddenly precarious lifestyles, there has been much anger and scorn directed at those former masters of the universe, financiers.

But the shock to the world of finance has been echoed by a shock to the world of academic economics that is just as profound.

In the long post WWII boom, as free market ideology triumphed, economists have won for themselves a privileged place inside academia.

First there is the cash. It astonished some when Washington University, a school with an economics department of modest prestige, hired economists David Levine and Michele Boldrin by offering salaries well in excess of $500,000.  But most high ranked economics departments have professors earning in excess of $300,000.  Not much by the pornographic standards of finance, but a fat paycheck compared to your average English or Physics professor.

It is not just the stars.  Journeyman assistant professors in economics routinely come in at $100,000 or more. And, unlike the hard sciences, they do this fresh from their PhDs, without a publication to their name and without years of low pay as post-docs.

The high salaries have been accompanied by dramatic declines in the teaching burden.  The research demands of our advanced science leave little time for the classroom.  In good universities faculty typically teach only two courses a year – one of which has to be a graduate seminar.  The masses in the Econ 1 classes are often abandoned to the tender mercies of graduate students.

Then there is the economics “Nobel” Prize.  Not a real Nobel, but a prize funded by the Bank of Sweden in honor of Alfred Nobel, with all the royal trappings of the Nobel.  That makes economics star players really attractive to universities.  When Edward Prescott of Arizona State won the Nobel he was paraded at half time at a football game.  There is nothing like a Nobel for luster and fund-raising.

Why did academic economics generate so much prestige? Sure, modern economics is technically demanding.  But so, for example, are theoretical physics and archeology, and physics and archeology professors are (relatively) dirt poor.

The technical demands helped limit the supply of economists. But what drove demand was the unquenchable thirst for economists by banks, government agencies, and business schools – the Feds, the Treasury, the IMF, the World Bank, the ECB.  Economics had powerful insights to offer the world, insights worth a lot of treasure.  Economics was powerful voodoo.  Any major university or research institute wanted to arm itself with this potency.

The current recession has revealed the weaknesses in the structures of modern capitalism.  But it also revealed as useless the mathematical contortions of academic economics.  There is no totemic power.  This for two reasons:

(1) Almost no-one predicted the world wide downtown.  Academic economists were confident that episodes like the Great Depression had been confined to the dust bins of history.  There was indeed much recent debate about the sources of “The Great Moderation” in modern economies, the declining significance of business cycles.

Indeed as we have seen this year on the academic job market, macroeconomists had turned their considerable talents to a bizarre variety of rococo academic elaborations.  With nothing of importance to explain, why not turn to the mysteries of online dating, for example.

I myself was so confident of the consensus of the end of the business cycle that I persuaded by wife after the collapse of Lehman Brothers to invest all her retirement savings in the stock market, confident that the Fed would soon make things right and we could profit from the panic of a gullible public.  The line “Where is my money, idiot?” is her’s.

(2) The debate about the bank bailout, and the stimulus package, has all revolved around issues that are entirely at the level of Econ 1.  What is the multiplier from government spending?  Does government spending crowd out private spending?  How quickly can you increase government spending? If you got a A in college in Econ 1 you are an expert in this debate: fully an equal of Summers and Geithner.

The bailout debate has also been conducted in terms that would be quite familiar to economists in the 1920s and 1930s.  There has essentially been no advance in our knowledge in 80 years.

It has seen people like Brad De Long accuse distinguished macro-economists like Eugene Fama and John Cochrane of the University of Chicago of at least one “elementary, freshman mistake.”

It has seen Treasury Secretary Timothy Geithner, guided by Larry Summers, one of the most respected economists of our time, produce a bailout plan for the US financial system stunning in its faltering vagueness.

Bizarrely, suddenly everyone is interested in economics, but most academic economists are ill-equipped to address these issues.

Recently a group of economists affiliated with the Cato Institute ran an ad in the New York Times opposing the Obama’s stimulus plan.  As chair of my department I tried to arrange a public debate between one of the signatories and a proponent of fiscal stimulus — thinking that would be a timely and lively session.  But the signatory, a fully accredited university macroeconomist, declined the opportunity for public defense of his position on the grounds that “all I know on this issue I got from Greg Mankiw’s blog — I really am not equipped to debate this with anyone.”

Academic economics will no doubt survive this shock to its prestige.

Will we be as well paid?  A recent article in the Wall Street Journal suggests the days of the $500,000 economics professor may have passed.

But more importantly, will the focus of academic economics change?  That is hard to tell.  But I would rate the chances of Chrysler producing once again a competitive US automobile at least as high as the chances of academic economics learning any lesson from this downturn.  (What was the price of that Chrysler stock we bought, dear?)

Happy Anniversary

February 19, 2009 BY danariely

Happy Anniversary —

A year ago today Predictably Irrational was published.

A year ago I gave my first set of Radio and TV talks, and did my first book reading.

It has been an amazing year — I learned a lot and had lots of fun.

Thanks

Dan

Bankers’ salaries

February 15, 2009 BY danariely

In the wake of all this public anger over bankers’ salaries, and within weeks of taking office, Barack Obama is proposing “common sense” executive pay guidelines—at least in companies receiving government money. These measures call for executive salaries not to exceed $500,000; any further compensation could only be in the form of stocks, which can’t be sold until the government is paid back. No doubt this makes us feel better to some extent, but the question is, will it work?

I think not, and here’s why: if we were designing the stock market from scratch and offering people $500,000 a year plus stock incentives, I’m sure we would get lots of qualified people who would kill for this job, and not only for the salary but also as an important civil service to maintain the financial system on which we depend. But this is if we started from scratch, which we are most assuredly not. Instead we’re dealing with existing bankers who are accustomed to millions a year plus millions in stock options. These people have made up, over the years, a multitude of reasons why this is the least that they deserve for their efforts and skills (how many people can admit to being paid much more than they’re worth?). This is a problem of relativity. To these bankers, in view of their “normal” pay, it looks like an offensive and irresponsible offer. My guess is that they will not accept these conditions, or if they do, they’ll find other tricks to pay themselves what they think are “right” and fair wages, which is what they earned heretofore.

What would I have done if I’d been the financial czar in this situation? I would try to turn over a new leaf; incentivize the creation of new banks with a new pay structure; promote the idea that bankers are not greedy bastards but have a crucial social responsibility so that a whole new generation would take this approach and want these positions. The “old bankers” who feel they needed millions of dollars to do their jobs well could try and compete in this new market, but we’d see who actually wanted to bank with them when the alternative is a new bank with more idealistic underpinnings and a better, more realistic, and more transparent, salary structure.

Today I am working on an expan…

February 14, 2009 BY danariely

Today I am working on an expanded version of my book — I am going to include some ideas about the stock market and some other random ideas

Valentine’s Blog

February 14, 2009 BY danariely

Given Valentine’s Day and the state of the market, let’s consider which approach to finding love is better: 1) the free market system where everyone can find their own date and figure out who and what is best for themselves; or 2) a regulated market where your parents, family, or perhaps some kind of matchmaker have a say. This may be an impractical question these days (how many people let their mothers set them up?), but this is still a complex problem that’s been discussed for millennia, without any apparent solution. But here’s a boon for anyone who is starting to lose hope of finding love: a study that shows the importance of commitment to happiness.

The world of dating has grown increasingly complex, we have online dating, speed dating, casual dating, traditional dating (I think it’s still around anyway), and so on. The problem is, that with so many options, commitment to a relationship becomes difficult—you never know if there’s someone more perfect for you just around the corner. In a world where switching partners is difficult, people are likely to hang on and attempt to work things out. But in a world where it’s easy, or seems easy, to switch partners, people are likely to give up when things first go wrong. And yet, the ever-present temptation that there is someone out there who is better can be incredibly devastating to our personal happiness.

So we have to wonder then, how important is commitment? Dan Gilbert and Jane Ebert conducted a study with this question in mind using photography. In their experiment, they gave students a short course in taking black and white photos and taught them how to develop their pictures in the darkroom. Half the people were told that they could pick one of their pictures to be professionally enlarged and developed, which they could then keep. The other half were told to pick two pictures to keep, and that they could change their minds until the minute that the film was sent off. These people had a continual temptation to change their choices, so they had time to consider and reconsider which of their prints were the best.
Later, each participant was asked to rate their level of happiness with their prints. Guess who was happier, those who chose a photo and stuck with it, or those who had flexibility and time to make the perfect selection? As it turned out, the people who could alter their choices were much less happy than the first group. The principle behind this is that when we have to deal with a certain reality, we get used to it and often come to prefer it. But if we think we can change it, we don’t force ourselves to cope, so inevitable imperfections—whether in people or in pictures—can drive us to distraction. And the same thing happens with marriage. If we think of marriage as an open market and always have half an eye on other options, we’ll be less likely to be happy.

We just got result from a new …

February 13, 2009 BY danariely

We just got result from a new study — it seems that people who wear counterfeit products end up cheating more when they have the chance.

The Psychology of Pain: "I didn’t mean it!"

February 10, 2009 BY danariely

There’s a phrase we hear all the time, and one that suggests something about our psychological makeup: we’re not just concerned with actions, but with their attendant mens rea – or lack thereof – as well. If it wasn’t intentional, then it’s not as painful.

And, as it turns out, that is quite literally true: Harvard researchers Kurt Gray and Daniel Wegner recently found that we experience greater pain when we perceive it to be deliberately inflicted, rather than by accident.

In their clever experiment, they had volunteers perform a variety of tasks, including an assessment of discomfort. This involved receiving electric shocks and then rating them on a 1 to 7 scale. When participants thought their “study partner” (who was actually a research accomplice) had selected the task for them to complete, they rated their perceived pain as higher (Mean ratings = 3.62) than when they were told the selection was computer-generated the pain was lower (Mean ratings = 3.00).

What’s more, deliberate pain was not just more acute, it also lasted longer: whereas participants rated the unintentional shocks less and less unpleasant as the experiment progressed, the intentional shocks remained just as painful.

So next time you are at the doctor try to think that he or she really cares about you.

HBR Breakthrough Ideas for 2009

February 5, 2009 BY danariely

HBR just came out with their Breakthrough Ideas for 2009.

One of my projects was selected to this list in 2008, and another was selected this year.

Here is the writeup of the project ….

Labor is not just a meaningful experience – it’s also a marketable one. When instant cake mixes were introduced, in the 1950s, housewives were initially resistant: The mixes were too easy, suggesting that their labor was undervalued. When manufacturers changed the recipe to require the addition of an egg, adoption rose dramatically. Ironically, increasing the labor involved – making the task more arduous – led to greater liking.

Our research shows that labor enhances affection for its results. When people construct products themselves, from bookshelves to Build-a-Bears, they come to overvalue their (often poorly made) creations. We call this phenomenon the IKEA effect, in honor of the wildly successful Swedish manufacturer whose products typically arrive with some assembly required.

In one of our studies, we asked people to fold origami and then to bid on their own creations along with other people’s. They were consistently willing to pay more for their own origami. In fact, they were so enamored with their amateurish creations that they valued them as highly as origami made by experts.

We also investigated the limits of the IKEA effect, showing that labor leads to higher valuation only when the labor is fruitful: When participants failed to complete an effortful task, the IKEA effect dissipated. Our research suggests that consumers may be willing to pay a premium for do-it-yourself projects, but there’s an important caveat: Companies hoping to persuade their customers to assume labor costs – for example, by nudging them toward self-service through internet channels – should be careful to create tasks difficult enough to lead to higher valuation but not so difficult that customers can’t complete them.

Finally, the IKEA effect has broader implications for organizational dynamics: It contributes to the sunk cost effect, whereby managers continue to devote resources to (sometimes failing) projects in which they have invested their labor, and to the not-invented-here syndrome, whereby they discount good ideas developed elsewhere in favor of their (sometimes inferior) internally developed ideas. Managers should keep in mind that the ideas they have come to love, because they invested their own labor in them, may not be as highly valued by their coworkers – or their customers.

Conflicts of Interest – More Pervasive and Problematic Than We Think

January 30, 2009 BY danariely

Here’s a very interesting piece from the New York Times’ Review of Books: “Drug Companies & Doctors: A Story of Corruption.”

The basic story is that whereas only a few decades ago physicians generally lacked any lucrative ties to pharmaceutical companies, these days such conflicts of interest permeate the field, and debase it.

Take the example of Dr. Charles B. Nemeroff, the psychiatry department chair at Emory University. He received a NIMH grant to study drugs made by GlaxoSmithKline AND at the same time he also got $500,000 in fees from GlaxoSmithKline. Talk about a conflict of interest!

That’s not the only egregious case – there are many.  As it turns out a recent survey found that about two thirds of academic medical centers hold equity interest in companies that sponsor research within the same institution… And here is another one:  Of the 170 contributors to the most recent edition of the American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders (DSM), ninety-five had financial ties to drug companies.  The top dogs aside, many physicians accept hefty salaries to consult for drug companies, and most accept pharmaceutical gifts like pens and free lunches.

So the medical profession is teeming with conflicts of interest – but it doesn’t stop there. Look at politics, wall street, consulting — it is everywhere and I worry that unless we  understand just how big this problem is,  we are not going to deal with it.

This American Life and the financial fiasco

January 25, 2009 BY danariely

This American Life had a show a few months ago that I just discovered.  In my mind this is the best description of the financial fiasco I’ve heard.  it is worth listening to.
You can also download the transcript as a PDF.
It is just amazing to see what we end up doing to ourselves.

Irrationally yours

Dan