Dan Ariely

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Tag:
businesses

Blog

Why Businesses Don’t Experiment

April 10, 2010 | BY danariely
A few years ago, a marketing team from a major consumer goods company came to my lab eager to test some new pricing mechanisms using principles of behavioral economics. We decided to start by testing the allure of “free,” a subject my…
Behavioral Economics & Psychologybusinessesconsumersexperimentsfinancefreemotivationpricing
Blog

My Take on the NY Times Pay Wall

February 10, 2010 | BY danariely
A few weeks ago, the New York Times announced that they would start charging readers for online content in early 2011, and since then the million-dollar question has been: will it work? Will readers fork over the cash to keep reading the…
anchorsBehavioral Economics & PsychologybusinessesNew York Timesprices
Blog

The Science Behind Exercise Footwear

January 5, 2010 | BY danariely
A few weeks ago Reebok unveiled a walking shoe purported to tone muscles to a greater extent than your average sneaker. All you had to do was slip on a pair of EasyTone and the rest would take care of itself. Exercise…
businessesexercisehealthmarketingplaceboReebok
Blog

Visual illusions and decision illusions

December 10, 2009 | BY danariely
Consider some of illusion at the bottom of the demo page (click here to see it). The two middle color patches look as if they are different, but in fact they are exactly the same. What is gong on here? How can…
Behavioral Economics & Psychologybusinessesfinanceillusionsmistakesmoneyoptical illusionsvision
Blog

The Trouble with Cold Hard Cash

August 5, 2009 | BY danariely
Motivating people is an extremely difficult and delicate task as anyone who’s ever taught, managed, collaborated with or given birth to someone knows. In business, as opposed to say, child-rearing, the debate is slightly less daunting, though not always much clearer. For…
Behavioral Economics & Psychologybusinessesexperimentsfinanceincentivesmoneymotivation
Blog

Predictably Irrational Short Story Series No. 2

August 1, 2009 | BY danariely
In a follow-up to the much acclaimed “Pinch of Saffron” , this latest Predictably Irrational Short Story is a thrilling Wall Street tale of overpricing CDOs, again written by one of my Behavioral Economics students, Andrew Holmberg. It’s entitled, “Fixed Income”, and…
Behavioral Economics & Psychologybusinessesmarketingshort story
Blog

Another example of consumer revenge

July 25, 2009 | BY danariely
This is another lovely example of people getting annoyed with companies (this time with United Airlines over breaking up a Taylor guitar), and making it into a revenge type of advertisement.
businessesconsumersOtherrevengevideo
Blog

Introducing the Predictably Irrational Short Stories Series

July 15, 2009 | BY danariely
I pleased to announce a new series of short fictional stories written by Duke undergraduate students who took my Behavioral Economics class this last spring. I will post another one of these stories twice a month for the next few months. The…
Behavioral Economics & Psychologybusinessesmarketingshort story
Blog

We’re Swayed by Confidence More than Expertise

June 25, 2009 | BY danariely
“For the great majority of mankind are satisfied with appearances, as though they were realities, and are more often influenced by the things that ‘seem’ than by those that ‘are.’” -16th-century Italian politician Niccolo Machiavelli It’s something we come across regularly: presentation…
adviceBehavioral Economics & Psychologybusinessescertaintyconfidenceexperimentsfinanceself assessment
Blog

Cashier-Free Honesty Cafes – Will They Work?

June 19, 2009 | BY danariely
What if on your next coffee run, you discover that Starbucks has started running on the honor system? All the baristas are gone, and in their place, you find Tupperware filled with coins and bills. Would you pay for your daily soy…
businessescheatingethicsFood&Drinkfreehonestymorality
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