DAN ARIELY

Updates

Ask Ariely: On the Last Drop of Toothpaste, and Real Scars

November 5, 2014 BY danariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,
 
I went to brush my teeth this morning and found that I had to carefully, meticulously roll the tube from the bottom up before it would yield enough toothpaste. I wound up squeezing the tube so hard that my hands hurt and that I briefly considered buying one of those “toothpaste squeezers” you can find online. As I finally brushed, it occurred to me that my frugality behaviors are terribly inconsistent: I did whatever I could to squeeze as much toothpaste as possible from the tube, not daring to waste a gram of a cheap product—but as I continued with my grooming ritual, I wasted water, soap and many other scarcer, pricier products. 
 
Why is my frugality so inconsistent? And why is there a market for some frugality products, such as those toothpaste squeezers, but not others?
 
—Darin
 
I stopped aiming for consistency a long time ago, and I suggest that you also drop it as a standard for behavior. 
 
Consistency aside, your toothpaste behavior suggests how important attention is to our decision making.  At any moment, we could, in principle, carefully consider all our potential courses of action and all the ways we could save money and time.  But we don’t. We tend to consider only things that are front and center, and thus these aspects of life wind up driving our behavior. This is why, for example, people sometimes drive far out of their way to fill up their car with cheaper gas—wasting time and increasing the wear and tear on their car just to see the number on the pump drop a bit. 
 
More generally, all this implies that if we want people to waste less, we should make the waste clear, salient and visible. Perhaps we could position electrical meters at the center of our kitchens, add a water-measurement device to every faucet or equip cars to measure their total driving cost. And if we really want people to pay attention to these measures, maybe these numbers should be automatically posted to Facebook and Twitter.   

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Dear Dan,
 
Many years ago, I was badly burned, and since then, I carry many visible scars. Recently, at a Halloween party, somebody pointed to the scars on my face and told me what a wonderful costume I had. I tried to correct her and explained that I was really very badly burned, but she burst out laughing.
 
At this point, I had two choices: make her feel guilty or let it go. What should I have done? I must admit that it colored the Halloween party for me, and I no longer felt like I belonged.
 
—Dan (Ariely)
 
 
You should have let it go. The person pointing out your scars clearly had only good intentions, and trying to correct her once was sufficient. This was probably one of hundreds of comments that she made during the party, and while her remark was central for you, if you asked her in 48 hours about her memories from the party, she probably wouldn’t even remember you, your scars or her comment. You had already stopped enjoying the party after her comment; my guess is that having made her feel bad about her remark would only have intensified your negative feelings.
 
P.S. One more lesson from this unfortunate episode: Sometimes, putting yourself in the position of an external advisor and asking yourself what advice you’d give to someone else in the same situation can be a useful way to reason more calmly and make better decisions. Good luck using this approach next time.

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See the original article in the Wall Street Journal here.

Ask Ariely: On Buying Beer, Realizing Wrong, and Productive Periods

October 25, 2014 BY danariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I’m about to buy a new laptop—definitely a larger than usual purchase for me. I’ve found that when the base item is expensive, I’m much more likely to indulge in complementary ones, such as a new laptop case or software that I don’t really need but would be fun to play with. Why is it that I think twice about buying good beer on a night out but have no problem spending another $60 on a computer mouse I don’t need?

— Andrew

Here’s another example to help think through your question. Imagine that you’re going to buy a new car for $30,000, and the salesperson tells you that you can get leather seats for $2,000 more. How expensive would those luxurious seats seem to you? And how likely would you be to go for the upgrade?

Now imagine that instead of going to buy a car, you’re buying a new chair for your home office, at a cost of $500—and the furniture store tells you that you can get the chair in leather for $2,000 more. How likely would you be to go for it?

Most people would feel much better about the car upgrade than the chair upgrade. That’s because we think about money in relative terms: Relative to $30,000, that $2,000 doesn’t look that bad, but the same amount feels outrageous relative to $500.

Of course, money isn’t relative, and we should think about it in absolute terms, but this isn’t the natural way we make financial decisions. All this doesn’t make your tendency to shop for items you don’t need after a large purchases any more rational—but it should remind you that it’s very human.

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Dear Dan,

My husband is incapable of admitting that he is wrong, and it’s driving me crazy. What can I do to get him to acknowledge it when he’s wrong?

— Lisa

I suspect that many of the times that you most want your husband to admit that he’s wrong occur in large and central debates—which could be a mistake on your part.

One of the main problems with admitting error is reputation. Your husband may think that if he admits once that he was wrong, it will indicate that he could be wrong in other cases as well. If this is the case, a better way to fight his denial of wrongness will be to try to get him to admit once to a trivial mistake, maybe even in front of other people—and then hope that with that first step out of the way, the path to admitting other blunders will be more open.

Or here’s a less ambitious approach: give up on having him admit error and focus on just having him say that he’s wrong. For many years, psychologists used to recommend that married couples engage in something called “active listening”—telling the other person that we feel their pain and asking them to describe their annoyance in vivid color and detail. But psychologists have figured out that active listening was actually not very good advice. As it turns out, simply saying “Yes dear” is a much better strategy for a happy marriage. If your husband believes in science, perhaps sharing this sage advice with him will convince him that, despite his difficulty admitting that he’s wrong, agreement is often the best approach.

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Dear Dan,

When are people most productive? In the morning? At night? Are different people more productive at different times of day?

— Jacob

No question about it: For all kinds of people, the most productive time is tomorrow.

See the original article in the Wall Street Journal here.

Ask Ariely: On Capricious Cavities, Burning Bills, and Pursuing Pronoia

October 11, 2014 BY danariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I’m a Swedish journalist working in New York City. I recently went for my annual dental checkup. I’d only ever had two cavities before, so I was shocked when the dentist told me I had nine. I don’t have U.S. dental insurance, so I chose to wait until my next visit home to get treated. To my surprise, my regular Swedish dentist found only two minor spots on my teeth and advised me to wait and see whether any problems developed. He also looked at my X-rays but didn’t find any cavities—let alone nine. 

How can two dentists disagree so much on the state of my teeth? 

—Linda

Clearly, your American dentist has much better vision.

Seriously, this is probably another example of a common problem in modern society: conflicts of interest. It is easy to chalk this confusion up to one bad apple of a dentist, but conflicts of interest are all around us, and they often change our view of the world.

As any sports fan will tell you, if a referee makes a call that goes against your team, you can’t help but see him as evil, blind, stupid, etc. The same goes for all kinds of motivations—including financial ones. Once we have a motivation for seeing reality in a self-interested way, we tend to do it—often without realizing that we are biased.

This is why Republicans and Democrats can see the same poverty and suggest such different policies for dealing with it. This is why Israelis and Palestinians can watch the same explosion and interpret it so utterly differently. And this is often why medical professionals who get paid by the procedure see the need for more procedures.

Understanding the prevalence of conflicts of interest probably won’t help us become more objective, bridge the political gap or bring peace to the Middle East. But it should often prod us to seek a disinterested second opinion.

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Dear Dan,

A new Android app called Burn Money lets users pick an animated replica of a bill from $1 to $100, pay for it with real money, then flick an animated lighter and watch the bill burn to electronic ashes. Users later receive a certificate they can post on their social media pages. And that’s it. 

What do you think?

—Emilia

Curious. Maybe people are using this app as a signaling device. Signaling is a way to communicate to ourselves and anyone watching who we are—and, often, who we want to be. For example, we can signal prosperity with the homes we buy, we can signal stylishness with the clothes we wear, and we can signal environmental concern with the hybrids we drive.

Similarly, letting people know you’ve been burning money (both virtual and real) could be an attempt to signal wealth—as if people are saying, both to themselves and to anyone watching, “Look at me: If I can burn money, doesn’t that show how wealthy and comfortable I am?”

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Dear Dan,

The U.S. Declaration of Independence gives us the right to pursue happiness. But is happiness really what we should aim for?

—Helen

Happiness is fine, but if I had to pick a mind-set to pursue, it would be pronoia—a state that is the opposite of paranoia. As I recently learned from Wharton professor Adam Grant, pronoia is the delusional belief that other people are plotting our well-being or saying nice things about us behind our backs. Now there is a wonderful way to experience life.

See the original article in the Wall Street Journal here.

Some new studies on power and corruption

September 28, 2014 BY danariely

John Antonakis and his colleagues just came out with a new paper on power and corruption (and Testosterone). 

Important and fascinating — and for sure worth the 14 min of this video

Ask Ariely: On Mandatory Meetings, the Meaning of Free Will, and Macroeconomist Musings

August 30, 2014 BY danariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I’ve been recently been promoted, and I now receive all sorts of requests for activities that have little to do with my love for my job. I recognize the importance of doing things for coworkers and the organization as a whole, but these other activities are taking up too much of my time and making it impossible for me to do my job. How can I set my priorities better? 

—Francesca

Ah yes—the perils of success. Promotions usually sound good, but once we get them, we realize that they come with extra demands and annoyances.  We also don’t seem to remember this lesson from promotion to promotion, so every time, we’re surprised when we discover those extra obligations.

Here’s how I suspect your new life looks. Every day, someone asks you to do something at some point far in the future—say a month from now.  Your calendar looks rather empty, and you say to yourself, “Well, since I’m free then, how can I say no?” But your future is not really going to be free; the details are just not yet on your calendar.  When the day arrives, you have to do all kinds of things that you wish weren’t on your plate. This is a very common problem, but three simple tools can help you better stick to your desired priorities.
First, every time a request comes in, ask yourself what you would do if it was for next week. If you would cancel other things to make time, go ahead and accept—but if you would not prioritize it higher than your other obligations, just say no.
A second tool: Imagine that you are fully booked that day, then try to gauge your emotional reaction to declining the request. If that prospect makes you feel sad, you should accept; if you feel happy at the prospect of getting out of it, turn it down.
Finally, learn one of the most beautiful words in English: “cancel-elation,” the glee you feel when something is canceled. To use this tool, imagine that you accepted this particular request, and it promptly got canceled. If you can taste the joy at the prospect of its being scrubbed, you have your answer.

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Dear Dan,

If people make decisions in a way that depends on their environment, does that mean that there is no free will?

—Matt

Yes and no.  Imagine that every day, I came to your office and covered your desk with doughnuts.  What are the odds that you will not weigh more by the end of the year?  Close to zero, I suspect. Once the environment is set, we are largely helpless, but we don’t have to be tempted by doughnuts every day: We can keep the doughnut peddlers out and otherwise design offices that help us make better decisions. That’s where free will resides—in our ability to design our environment for the better and make the world more compatible with our weaknesses.

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Dear Dan,

I’m thinking about investing in real estate. Have we passed the bottom of the market?
 
 —Drew

I’m happy to speculate about human nature, but predicting market trends should be left to those who divine the future from cards, coffee grounds and crystal balls (and to macroeconomists).  The only interesting thing I can tell you about real estate is that I once met one of the founders of Siri, Apple’s personal assistant, and he told me that he decided to work with Apple when Steve Jobs offered him the most valuable real estate in the world: the button at the bottom of the iPhone.

See the original article in the Wall Street Journal here.

Ask Ariely: On Creed Fatigue, Souls for Sale, and Defying Gravitas

May 10, 2014 BY danariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I work for the central organization of a large church, and my job includes dealing with “crooked” priests of one form or another. For now, let’s think only of the embezzlers, of whom there are, sadly, far too many.

This got me thinking about the experiment you and some colleagues ran a few years ago, which showed that levels of cheating plummeted when participants were asked to recall the Ten Commandments right before taking a test. As you wrote, “reminders of morality—right at the point where people are making a decision—appear to have an outsize effect on behavior.” 

Your own Ten Commandments experiment suggests that a priest who, as a matter of daily or weekly ritual, recites religious teachings should be highly moral. But I see every day that this isn’t so.

What’s going on here? Can repetition cause “creed fatigue”?

—Simon

As you pointed out, our experiments show that people became more honest when we got them to think about the Ten Commandments, swear on the Bible (which, interestingly, worked for atheists too) or even just sign their name first on a document.  But our experiments were a one-shot exercise, and we don’t have data about what would happen if we repeated them over time.

Even so, I would guess that as such actions (including rituals) become routinized, we would stop thinking about their meanings, and their effect on our morality would drop. This is why I recommend that universities not only set up honor codes but have their students write down their own version of that code before writing each exam and paper—thereby minimizing the chances that these could become thoughtless habits.

Such procedures would be hard to implement in a religious setting, of course, so I’m not sure I have an easy answer for you or your church. Maybe your role should be to try to give the priests more clear-cut rules, reduce their ability to rationalize their actions and eliminate conflicts of interests.

Still, on a more optimistic note: Have you considered the possibility that these rituals are in fact having a positive effect—and that without them, these individuals would behave far worse?

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Dear Dan,

Out at a bar recently, I met someone who told me that he did not believe in the soul. I immediately asked him if he would sell his to me.  We ended up agreeing on a price of $20. I paid up, and he wrote a note on a napkin giving me his soul.

Now, I don’t believe in an afterlife, but I also can’t help but believe that there is an exceedingly small chance that a soul could have an infinite value. So $20 seemed a reasonable hedge. Did I pay too much, or did I get a good deal?

—Carey

Well haggled. Your logic here is reminiscent of what is known as Pascal’s Wager, after the philosopher who figured that if there was even a small probability that God and heaven exist (which means infinite payoff for being good), the smart move is to live your life this as it were true. But you got a good deal here for three other reasons. First, discussing this trade had to have been far more interesting than the usual bar chitchat, so if you value the quality of your time, the $20 was a good investment even if souls turn out not to exist. Second, you now have a great story to reflect on for a long time, which is also worth a lot.  And finally, you are now the proud owner of a soul.  But if all of these reasons don’t convince you, send me the soul, and I’ll pay you back for it.

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Dear Dan,

At what point do people have to “act our age”? At 73, my wife and I still enjoy our sex life, are physically active and dress the way we did when we met more than 30 years ago. But most of our contemporaries dress like old people, act with gravitas and aren’t doing well in the weight department. What to do?

—Aaron

Move to Berkeley.

 

See the original article in the Wall Street Journal here.

Why are vegetarians so annoying?

May 8, 2014 BY danariely

vegetarian2 (1)When I meet someone new, I’m pretty open in the first “getting to know you” conversations. I’ll freely offer up information about my career, hobbies, reality TV preferences, and even my sexuality. But there is one topic I avoid discussing for as long as I can get away with — I’m vegan.

It might happen when I turn down a bite of birthday cake for the third time or have trouble mustering interest in going to a restaurant whose sole vegan option is a deflated pile of aging lettuce, but eventually, it comes out. If I’m lucky, reactions are something like, “You’re missing out on so much!” or, “Good for you, but I could never give up bacon.” Other times, though, their face darkens and the inquisition begins: Why are you doing that? Aren’t you worried about getting enough protein? If I paid you twenty dollars, would you eat this burger? It’s not like you’re making a difference, you know that, right? It’s as if the words “vegan” and “vegetarian” are triggers that open up a store of pent-up opinions about food politics and morality.

This reaction of general negativity is not just in my head, either—a paper by Julia A. Minson and Benoît Monin sheds some light on why people might have curiously strong reactions to vegetarians. Their paper, “Do-Gooder Derogation: Disparaging Morally Motivated Minorities to Defuse Anticipated Reproach,” investigates how and why people who eat meat act negatively towards those that don’t. They conducted several experiments asking meat-eaters about their feelings about vegetarians and their morality.

The authors asked meat-eaters to generate a few words they associated with vegetarians. Unsurprisingly, 47% of participants came up with at least one negative word (like “malnourished” or “self-righteous”). When asked, participants also felt that most vegetarians would view themselves to be more moral than the average meat-eater.

The most interesting part of Minson and Monin’s findings, though, was that the more morally superior participants judged vegetarians to be, the more negative words they attributed towards them. For this reason we might be more accepting of the vegetarian that sighs, “I’d love to eat meat, but right now doctor’s orders say no,” than the one in a PETA shirt.

The researchers attributed this effect to what is called “Do-Gooder Derogation,” or our tendency to put down others if we feel they are morally-motivated. When someone’s behavior is overtly moral, we often feel annoyed and resentful, rather than impressed or inspired. Minson and Monin see this as a result of “a knee-jerk defensive reaction to the threat of being morally judged and found wanting.” In other words, when we see someone riding on their moral high horse, we assume that they’re accusing us of being immoral by comparison. No one wants to think of themselves as a bad person, so we naturally respond defensively with resentment and derogation.

While I can’t speak for all vegetarians and vegans, let me assure you that there’s no moral judgment on my part. I think we’ve all got the right to eat (or not eat) whatever we so choose. So let’s make a deal: I’ll eat my veggie burger, you eat your steak, and we’ll both struggle valiantly not to heckle the yuppie charging his Tesla.

~Comic and post by M.R. Trower~

Source:

Minson, Julia A., and Benoît Monin. “Do-gooder derogation disparaging morally motivated minorities to defuse anticipated reproach.” Social Psychological and Personality Science 3.2 (2012): 200-207.

Ask Ariely: A rejected Q&A

May 2, 2014 BY danariely

Sometimes the Wall Street Journal does not like my responses, but I would like to share this one with you, my loyal readers. You will not find this in the official Ask Ariely column.

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Dear Dan,

What do you make of the recent boycotts of Israeli Academics by organizations such as the American Studies Association?

—Karen

I want to make sure that I am careful and not too emotional in this response, so please forgive me if I am extra cautious in expressing my underlying feelings. With this disclaimer, here it goes: I think it is one of the most stupid and counter-productive moves imaginable (yes, this was reserved).

In my mind, academics represent the best example of a functioning international community. Academics cross social, economic, cultural, political, and ideological boundaries. We teach students from all over the world, we work with colleagues from all over the world, we build our work on the research of other colleagues, and we often work on problems that are global in nature.

With this in mind, when an organization such as the American Studies Association comes out with a call to boycott all Israeli academics – myself included – I am left with the feeling that I have severely underestimated the potential for human stupidity.

 

Hoping for a better day and more wisdom

Irrationally yours,

Dan

Ask Ariely: On A Midlife Cliché

April 13, 2014 BY danariely

Here’s the missing Q&A from my Ask Ariely column yesterday…

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Dear Dan,

I am a middle-aged guy who’s doing OK financially, and I’m thinking about buying myself a sports car—perhaps a Porsche 911. But I’m also a bit disturbed by the obvious midlife cliché. What would you do?

—Craig 

Tesla designs cars for people with your exact conflict. The Tesla is a sports car, but it has an environmental image, and those who buy it can look at themselves as green, not gray.

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See the original article in the Wall Street Journal here.

Ask Ariely: On God’s Image and Marriage Money

March 15, 2014 BY danariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

Why are there so many religions, all of which suggest that God is on their side and holds the same values that they do?

—Moshe

One answer comes from a 2009 study by Nick Epley and some of his colleagues from the University of Chicago, which asked religious Americans to state their positions on abortion, the death punishment and the war in Iraq. (This study is described in Dr. Epley’s recent book, “Mindwise: How We Understand What Others Think, Believe, Feel, and Want.”) Participants were then asked to predict the opinions of a few well-known individuals (such as Bill Gates), President Bush, the “average American,” and—and uniquely to this study—God on these issues.

Interestingly, the respondents were rather objective about predicting the opinions held by their fellow humans, but they tended to believe that God had similar opinions to their own. Conservatives believed God was very conservative; liberal believers were certain that God was more lenient.

To find out why we can view God so flexibly, a follow-up experiment asked another group of participants to take the position on the death penalty diametrically opposed to their own and argue this viewpoint in front of a camera. A large body of research on cognitive dissonance has shown that people who are forced to argue for an opinion opposite to their actual one feel so uncomfortable with the conflict that they’re likely to change their original opinion. After giving their on-camera speech, participants were again asked to express the views on these hot-button issues of the study’s famous individuals, President Bush, the “average American” and God.

The results? After expressing the opinion opposite their original one, individuals became more moderate. Those who disliked the death penalty became less opposed, and those who were for it became less so. But there was no such shift in participants’ predictions of the opinions of the well-known individuals, President Bush or the “average American.” And what about their predictions about God’s views? Participants tended to attribute the same position as their own new, more moderate viewpoint to God.

God, apparently, is something of a clean slate on which we can more easily project whatever we wish. We subscribe to the religious group that supports our beliefs, and then interpret Scripture in a way that supports our opinions. So if there is a God, I believe—no, I’m sure—that that (s)he thinks the way I do.

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Dear Dan,

My partner and I will soon be married, and in honor of the event, his parents have promised us some money. Now my parents have offered us double that amount. How can I tell my partner without making him feel uncomfortable?

—Nikki

Congratulations—I hope you’ll have a lovely wedding and a good life together.

As for your question, the problem is not just that your future husband and his parents will feel uncomfortable; it is also that your dynamics as a newlywed couple will proceed from an uneven starting point. I am not suggesting that every time that the two of you fight, you will remind your husband that it was your family’s money that let you buy a new house. But even small inequalities at the start of a marriage can have long-term effects.

If I were in your shoes, I would ask your parents to give you the same amount now that your fiancé’s parents are giving—then give you the second amount in a year, once the marriage is more established. (If you’re not sure you will stay together, maybe ask them to wait five years.)

Incidentally, since weddings are irrational in so many ways, I recently obtained a license to perform weddings through some online site—and now I’m waiting for the first couple to ask me to conduct their nuptials (hint hint).

See the original article in the Wall Street Journal here.