DAN ARIELY

Updates

Working with Advanced Hindsight: Undergraduate Perspective

February 25, 2014 BY danariely

We often get asked what it’s like to work in the Center for Advanced Hindsight. So, we thought we’d give you a peek into our daily lives with our new series called “Working With Advanced Hindsight.” To see more about the nature of our lab, check out the photos and content on our Facebook page.

To begin our series, let’s start with the youngest people in the lab: our wonderful undergraduate research assistants. The lab takes on a few undergraduate students as research assistants each semester, and their responsibilities cover a wide range — from doing background research for new studies to running the actual experiments. To better understand what working at CAH as a research assistant is like, we’ve asked five of our current research assistants a few questions.

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Q. Why did you join the lab?

Screen Shot 2014-02-24 at 3.53.52 PMKatie: “I applied because the research was awesome. But I joined because at my interview it was made clear that if I put in the effort, I would really be part of the research experience and that I would be part of creating and carrying out ideas. Today I know that some of the words and graphics I came up with to study a brainstorming session at the age of 19 will be in an academic journal article one day. It’s an amazing way to start off freshman year.”

Screen Shot 2014-02-24 at 4.15.11 PMTyler:  “Before I learned about the study of behavioral economics, I had never realized that economics was applicable to things other than business. Suddenly, I was able to understand things from what beer people will order in a restaurant to how people derive happiness from work. I wanted to be more involved with and surrounded by these ideas.”

Q. What is it like to work at the lab?

Screen Shot 2014-02-24 at 3.54.07 PM Shannon: “You oftentimes hear academics talk about their research and publications as if they are the only ones  working on a project. But at the CAH lab, I’ve learned the importance of collaboration and cooperation. We edit  each other’s surveys, help each other’s experiments, and collectively work together as a team.”

Screen Shot 2014-02-25 at 8.13.58 AMMinn Htet: “I see myself as a generalist. The great thing about CAH is that it is truly interdisciplinary and the work we do here is connected to many different things across disciplines. From historians to neuroscientists, CAH is a crossroads of ideas.”

Screen Shot 2014-02-24 at 3.53.33 PMMichael: “Working at CAH brings an interesting dichotomy of intensive yet fun research to each day. It’s fun and frustrating. And I am not just saying that, sometimes everything is just frustration — that’s science.”

Q. What is challenging about being a RA at the lab?

Screen Shot 2014-02-24 at 3.53.52 PM Katie: “Creating a good experiment can be challenging. For instance you may want to make people “feel calm” in  the lab. Not only does one have to consider how to create “calm”, the researcher also has to worry about how to  measure it and how differently people react to stimuli intended to induce “calmness.”

Screen Shot 2014-02-25 at 8.13.58 AMMinn Htet: “Research is not just about developing a knowledge set, it’s about learning how to ask and answer questions. And answering questions is hard, isolating constructs and truly producing new knowledge is really tricky.”

Screen Shot 2014-02-24 at 4.15.11 PMTyler: “I had never realized that there were so many variables that needed to be controlled for and that oftentimes an idea needs to be tested in a variety of different ways in order to fully assess whether it is the ‘explanatory variable’ that is causing a certain outcome.”

Q. What have you learnt?

Screen Shot 2014-02-24 at 3.53.52 PMKatie: “It sounds cheesy, but research doesn’t just mean sitting in a lab running numbers or counting cells. Research also requires creativity and innovation.  Ideas are important. Also, as in any aspect of life, the ability to write well is necessary.”

Screen Shot 2014-02-24 at 3.54.07 PM Shannon: “Being a researcher can be immensely diverse– from running  a study at a downtown restaurant, to  working alone for hours on a tedious survey, to having animated discussions about what to write for a popular  press article, I have discovered that there are a lot of different facets to this type of life, even as an RA.”

 Screen Shot 2014-02-24 at 3.53.33 PMMichael: “I’ve realized maintaining enthusiasm in the face opposition is paramount to good research. “

Herding in the Coffee Aisle

February 24, 2014 BY danariely

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A few times a month, I buy a bag of coffee at the supermarket on my street. I enjoy the ritual of standing before the twenty or thirty whole-bean options in the coffee aisle, imagining how the different roasts and origins might taste. This past Sunday, though, I was surprised to see how my coffee choice influenced the actions of a stranger.

I noticed another shopper in the coffee aisle, engrossed in selecting the perfect coffee for the week. Even after I had paused, nabbed a promising-looking bag, and walked off, she was still weighing her options. I don’t blame her – coffee is very important.

As I got ready to leave the store, I almost laughed when I saw her at the register. After all her cost-benefit analysis back in the aisle, she’d selected the exact same coffee that I had! The odds of us choosing the same coffee at random, considering the aisle of options, was pretty low. Instead, it seemed like my coffee choice might have signaled to her that this specific roast was more delicious and well-liked than the others. I could have influenced her choice without even speaking a word.

Although I thought this was funny at the time, I can’t say that I would’ve done differently if I had been in her place. We call this effect “herding,” and it occurs when we act based on how those around us behave. When searching for a place to eat downtown, you might see a long line out the door of a restaurant and think, “That place must be good if everyone else is standing in line, I better check it out.”

Sometimes restaurants really are just more popular because they’re higher quality, but it’s easy to see how it can become a problem. I’m not the world’s greatest coffee expert, so if I ended up leading herds of people at my local grocery store, the other customers might not be better off.

Of course getting worse coffee isn’t the biggest mistake you can make while shopping. Herding can lead to bigger problems in other cases, though (think the stock market),  and it’s worth looking out for. I don’t have as academic a background as some of the researchers in the lab, but working here has taught me more about these biases, and it’s been fun to notice these mistakes in day-to-day life.

~M.R. Trower~

Small Savings, Big Difference

February 20, 2014 BY danariely

What’s the best way to help low-income families improve their financial lives? One approach is “microsavings,” which are small deposit accounts that can be an incentive to save more for future goals. Research shows that these small, long-term accounts not only build assets but also promote the social and intellectual development of low-income children. In this podcast, I talk with Professor Michael Sherraden of Washington University in St. Louis about another concept of savings accounts called Individual Development Accounts (IDAs), and their potential impact on poverty in the U.S.

Listen to the podcast here.

Feb 19, 2014: Happy Anniversary

February 19, 2014 BY danariely

Six years ago, an orange-and-blue book was first set free into the world. It was the beginning of an amazing journey — not only for the book, but also for me. This book traveled to all parts of the world, translated into ~40 different languages, and I traveled with it. To this day, I still find myself in the far regions of the earth, meeting new people, having interesting conversations, and understanding the world in a different way.

As I reflect today on these last six years, what is amazing to me is the degree to which this book was a starting point for the rest of my life. And the journey continues.

Happy Anniversary,

Dan

Ask Ariely: On Quick Cleaning, Misery’s Company, and Traveling Torture

February 15, 2014 BY danariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

Why do I clean my cell phone many times a day but don’t care that much about the cleanliness of my car or my house?

—Sara 

I suspect that this is about your ability to reach your end goal. You probably don’t really think you can ever reach your goal of getting your house 100% clean—maybe 80%, tops. The task is just too large, and others in your household can mess the place up faster than you can clean it. But when it comes to your phone, perfect cleanliness is within reach, and this achievable goal spurs you on.

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Dear Dan,

I recently met up with an old friend whom I hadn’t seen for a very long time. I had been eagerly looking forward to our lunch, but I left very disappointed. All she did for more than two hours was complain—mostly about her husband, with some breaks to complain about her kids. It was just negative and depressing. Why do people complain so much? Could she really think this was a good way to spend time with an old friend?

—Andrea

People complain for many reasons, and we should to try to figure out your friend’s. For one thing, misery often does make us closer to one another. Imagine that you meet a friend—and either tell them how annoying traffic was along the way, or give them the same level of detail about how wonderful your drive was and how easy it was to find parking. Under which case would your friend like you more?

Also, when we complain, we often are looking for reassurance—hoping others will tell us that everything is OK and that what we’re experiencing is just part of life.

So your friend might have been looking to reconnect through shared misery. In this case, you should have indulged her efforts to strengthen your bond. But your friend might also have really wanted you to tell her something like, “You think your husband is a schmuck? Let me tell you about my prize”—thereby assuring her that her life is actually more normal than she might think.

Either way, complaining can actually be pretty useful. The next time a friend starts complaining, go with it.

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Dear Dan,

I travel a lot for work, and I’ve been getting increasingly annoyed with the U.S. way of flying: the waste of time, the disrespect shown to passengers and the lame excuses for delays that the airlines make. Why are we putting ourselves in this horrible situation?

—David

I’m not sure, but here’s what helps me. First, every time I’m stuck on a runway, I try to think about the marvel of flight and remind myself how amazing the technology is. Second, I try to see the experience of travel misery as evidence of our common humanity. Security guards and airline staffers are just as rude and inconsiderate all around the world, suggesting that once you put people in the same situation (in this case, the same tiring, trying and thankless service job), we all turn out to be more or less the same. And as more people travel and see our deep similarity, we will all come this much closer to world peace. Anyway, that’s what I tell myself—and it helps.

See the original article in the Wall Street Journal here.

A post for Valentine’s Day

February 14, 2014 BY danariely

I  asked one of my favorite thinkers — Rory Sutherland who always has interesting opinions — to reflect on Valentine’s Day.

Watch it to learn how London cabbies are a lot like the ideal boyfriend.

V2 of my online course (Free!)

February 11, 2014 BY danariely

About a year ago we had a course called “A Beginner’s Guide to Irrational Behavior” on coursera.org

Creating the course was a lot of work, but it was also tremendously rewarding to create a community that was so involved in the exploration of human nature, and how to improve the decisions we all make day to day.

In about 4 weeks (March 11th) version #2 of this course will start.  This course will be based on some of the same materials from V1, but it should be an improved version given that in the meanwhile we learned a lot about the nature of online courses.

So, if you are interested, or know someone else who might be interested please pass along this link:  https://www.coursera.org/course/behavioralecon

Looking forward to another exciting course

Dan

It's time to play cupid!

February 10, 2014 BY danariely


In an episode of “The Office,” Michael Scott takes on the role of matchmaker at a Valentine’s Day party. In an attempt to fix geeky Eric up with awkward Meredith, he helpfully points out their similarities: “So, Eric, you mentioned before that you are in Tool & Die Repair. Meredith recently had a total hysterectomy, so that’s sort of a repair. [uncomfortable silence] Alright, I’ll let you guys talk.”

Like Michael, most of us have made matches between people, from grabbing two strangers by the arm at a party and introducing them to each other to mediating preexisting romantic interests. Michael Norton of Harvard Business School and I wondered about the nature of this common behavior: why do people like to be matchmakers? Is it a desire to be popular, to fulfill social goals or to have an instrumental role in social networks? In our newest paper* that is being published in Social Psychological and Personality Science this month, we show that it is simpler than that: people get a happiness boost from matching others!

We explored the impact of matchmaking behavior on happiness in different non-romantic scenarios. After being asked to make matches, our participants reported that they were happier post-matchmaking. We measured their happiness with a 7-point scale (1: very unhappy to 7: very happy) and examined their persistence in matchmaking (“would you like to make another match?”)

We first looked at whether people get a happiness boost when they make any type of match (à la Michael Scott). We found that matchmakers are happier when they make matches between two people they actually think will get along rather than on a random dimension such as looking alike. Furthermore, people enjoy matching those who are least likely to know each other; introducing a banker colleague to an artsy cousin makes people happier than introducing two philatelist co-workers from their workplace.

Another important dimension in matchmaking, of course, is the actual success of these matches. Do people still feel happy even when their matchmaking ends with a dating horror story rather than a happy marriage? When asked to think about previous matchmaking experiences, participants who recalled making a successful match (e.g., “my mom got along very well with my emo friend”) reported a happiness boost while failed matches (e.g., “my neighbor made my aunt uneasy”) was actually costly for well-being.

Though Michael Scott is rather hopeless at bringing lonely hearts together, given our findings we would recommend that he continue with his efforts but change his strategy; stay away from random introductions, match people who have a low likelihood of meeting but would enjoy each other’s company and aim for the matches to work out. Fewer awkward silences and happier matchmakers guaranteed.

~Lalin Anik~

*Anik, Lalin and Michael I. Norton, “Matchmaking promotes happiness,” Social Psychological and Personality Science. Prepublished February, 10, 2014.

More Mulling over Squirrels

February 10, 2014 BY danariely

Last week I answered this question about squirrels:

Dear Dan,

I find myself acting irrationally when it comes to squirrels. The rascals climb down a branch and onto my bird feeder, where they hang and eat like limber little pigs. Then I rush outside yelling and take great pleasure in frightening them away. But victory never lasts long. They come right back, and the whole insane cycle starts over. My sister tells me I need to watch “Snow White” again, to be reminded that squirrels are also a part of nature and not inherently worse than the birds I prefer. Perhaps, but this theory doesn’t satisfy me. Can you help to explain what’s going on with my reasoning, and how I might make peace with the furry marauders in my yard?

—Nearly Elmer Fudd

It sounds to me that the root of your problem is that you view the squirrels’ behavior as an immoral theft from the right owners of this food, the birds. If so, why don’t you start calling the contraption a “squirrel and bird feeder”? With this new framing, your problems should go away, and you might even be able to market this new product.

I did not anticipate this, but I got more email in response to this topic than any other answer I have given over the years. Who knew? This was news to me, but maybe someone should start a support group to help people deal with these topics. And what did people write? Some emails were expressing strong anti-squirrel emotions, some were giving me more facts about the damage that squirrels create. One email even provided me with an analysis of the cost to the electrical grid as a consequence of squirrels eating away at the power lines. And of course I got lots of pictures describing the many ways people are trying to protect their birdfeeders (below is my favorite example):

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4 Ways Freud Is Still Relevant

February 3, 2014 BY danariely
Illustration courtesy M.R. Trower.
Illustration by M.R. Trower, inspired by those classic 80s and 90s TV commercials

For better or worse, the man Sigmund Freud remains the image of psychology. Though over one hundred years have passed since Sigmund Freud started to unveil his ideas, YouTube’s insanely popular Crash Course YouTube series made Freud the near entire focus and image of their first psychology video to promote their new online psychology “crash course.”

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Should modern psychologists be angry about this?

Well maybe. Many modern psychologists have complained, and rightly so, that some of Freud’s ideas (even some of the obviously bad ideas he took back or eased up on) have remained popular amongst many people, academic departments (e.g. many humanities departments), and even therapists. However, we want to take a moment and comment that a lot of the best modern psychology is still rooted in a lot of Freudian ideas. And so maybe Freud as a mascot isn’t the best, but not completely terrible either. Because regardless of the flaws and floweriness of much Freudian psychology, there are many basic ideas that he “invented” and/or popularized that positively shape the current exploration of the human mind.

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Here are 4 positive ways Freud’s ideas live on in modern research.

Goals and Goal Conflict

Much of modern psychological research is about goals. In fact, in the eyes of many current psychological theorists a person can be best understood as a creature that pursues and manages goals.

Freud’s id-ego-superego theory was all about different goals and managing such goals. In Freudian theory, the id is our basic desires (food, sex, and video games), the super-ego is “anti-id” and focused on high desires (propriety, education, honor), and the ego is the man in the middle that is both separate from and part of the other parts. Current research on goal hierarchies, multiple goal pursuits, and the information signal model (the latter of which shows people more or less people lying to different parts of themselves) are very Freudian at their core.

Psychic Energies

Though it seems archaic to call the forces in the mind energies, it may not be far from the truth. Roy Baumeister and many other psychologists have discovered that one’s self-control is more or less a type of energy.

That is, one’s self-control can be depleted with too much use over too short of a period. It can be replenished (e.g. through relaxation, food, or positive moods). Furthermore, one’s self-control can expand. If one works at it, one’s self-control machine can gain, in a manner of speaking, a larger energy capacity. Roy Baumesiter even chose to call his theory of self-control depletion “ego-depletion” as a nod to Freud and the “energy” nature of it. One’s ego can get tired when it gets pulled in so many different ways (see title image).

Dual Attitudes

Research finds people have multiple attitudes toward the same thing and this often happens at the same time. Additionally, people can often hold conscious attitudes that differ from their automatic non-conscious attitudes. For instance people can have explicitly positive feelings toward an out-group (e.g. African Americans) but can hold unconscious biases against them. It all is very id versus superego like. And it is very important to recognize how unconscious tendencies influence behavior, especially when a majority of psychology and economics examine the human as always engaged in rational and conscious processing.

Unconscious desires

Let’s be honest, Freud went in some exaggerated and frankly wrong directions with the unconscious—especially when it comes to repression and repressed memories. However, Freud presented us with an important concept: our behavior may be guided by factors outside of conscious thought. Time and time again research has found that we are motivated by unconscious “thoughts” and we even pursue goals and experience emotions without awareness. And simply on a temporal level, neuroscience research shows that actions and decisions often occur before our awareness. The unconscious might not do everything Freud said it did. It might not be as full of repressions and daddy-mother issues, but it is just as powerful and important. And if it weren’t for Freud it would have been much longer before we realized that.

~Troy Campbell~