Audience with a Dragon Tattoo

I’ve explored the power of free in the context of tattoos before, and anyone who saw last years’ comedy Bridesmaids no doubt laughed at this particularly memorable scene. But this story out of the Netherlands caught me a little off guard just the…

The Economics of Sterilization

When it comes to sterilization, Denmark has had a rather turbulent history. In 1929, in the midst of rising social concerns regarding an increase in sex crimes and general “degeneracy,” the Danish government passed legislation bordering on eugenics, requiring sterilization in some…

The Power of Free Tattoos

In many past experiments we have shown that people are often overly excited about things that are FREE (see Predictably Irrational).  An interesting opportunity to further look at this behavior presented itself when a few weeks ago a nightclub in New York…