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Tag:
experiments

Blog

The Power of Defaults in How We Eat

March 15, 2010 | BY danariely
A few months ago I attended a conference held by the American Council for an Energy-Efficient Economy. One of the interesting things they noted this year was about their lunch offering. You might be surprised to know that meat production, between raising,…
carbon footprintdefaultsexperimentsFood&Drinkhealththe environment
Blog

NYT Year In Ideas

December 15, 2009 | BY danariely
The New York Times Magazine publishes once a year the “years in ideas.” This is the third year in a row that they are picking one of my papers, which is very nice of them. It is also particularity nice of them…
Behavioral Economics & Psychologycounterfeitsethicsexperimentsfashionmoralitytrustultimatum game
Blog

Sex, Shaving, and Bad Underwear

November 15, 2009 | BY danariely
Sex, Shaving, and Bad Underwear Or how to trick yourself into exerting self-control Recently, I gave a lecture on the problem of self-control. You know the one: At time X you decide that you’re done acting a certain way (No more smoking!…
Behavioral Economics & PsychologyexperimentsProcrastinationself control
Blog

Change Begets Change

September 25, 2009 | BY danariely
Change Begets Change This is how you put a positive spin on the recession. In a new study, Moore School of Business marketing professor Stacy Wood suggests that it’s in times of upheaval that we’re particularly inclined to leave our comfort zone…
Behavioral Economics & Psychologychangeconsumersexperimentsfinancemarketing
Blog

Are We More Rational Than Our Fellow Animals?

August 20, 2009 | BY danariely
We usually accept without argument the notion that man is at the top of the animal hierarchy. After all, only mammals have a neocortex – the most recently evolved part of the brain and the center of higher mental functions – and…
animalsBehavioral Economics & Psychologyexperimentsfairnessfinancemoneyour brainstrust
Blog

The Nuances of the FREE! Experiment

August 10, 2009 | BY danariely
The New York Times and Time Magazine have recently posted interesting articles about two new books that discuss consumer behavior: Chris Anderson’s Free and Ellen Ruppel Shell’s Cheap (see links in The New York Times and Time Magazine). Both books reference our…
Behavioral Economics & PsychologyexperimentsfreemarketingPredictably Irrational
Blog

The Trouble with Cold Hard Cash

August 5, 2009 | BY danariely
Motivating people is an extremely difficult and delicate task as anyone who’s ever taught, managed, collaborated with or given birth to someone knows. In business, as opposed to say, child-rearing, the debate is slightly less daunting, though not always much clearer. For…
Behavioral Economics & Psychologybusinessesexperimentsfinanceincentivesmoneymotivation
Blog

The value of advice (by Alon Nir)

July 10, 2009 | BY danariely
A few days ago Dan wrote about Don Moore’s research on how we accept advice from others. A lab experiment showed that subjects adhered to advice from confident, not necessarily accurate, sources. The findings of another research, led by Prof. Gregory Berns…
adviceBehavioral Economics & Psychologyexperimentsfinanceour brainsself assessment
Blog

We’re Swayed by Confidence More than Expertise

June 25, 2009 | BY danariely
“For the great majority of mankind are satisfied with appearances, as though they were realities, and are more often influenced by the things that ‘seem’ than by those that ‘are.’” -16th-century Italian politician Niccolo Machiavelli It’s something we come across regularly: presentation…
adviceBehavioral Economics & Psychologybusinessescertaintyconfidenceexperimentsfinanceself assessment
Blog

How Concepts Affect Consumption

June 7, 2009 | BY danariely
Our prehistoric ancestors spent much of their waking hours foraging for and consuming food, an instinct that obviously paid off. Today this instinct is no less powerful, but for billions of us it’s satisfied in the minutes it takes to swing by…
Behavioral Economics & PsychologybusinessesconsumersexperimentsfinanceFood&Drinkmarketingmoney
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