DAN ARIELY

Updates

Ask Ariely: On Roommate Relationships, Painful Priorities, and Admitting Aging

June 11, 2016 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I live with several roommates, and our landlord ­recently refunded some of our rent to make up for construction-related hassles in the building. What should we do with the ­money? We could divide it among ourselves, use it for house supplies or get a bigger TV to watch movies together. How should we think about this?

—Kristen 

I vote for doing something fun with the windfall—ideally something that would let all the roommates have a new experience together. Your relationships with each other are, I suspect, the biggest contributing factor to your happiness (or misery) at home: When they are good, life smiles on you, and when they are bad, you probably tend to stay out as much as possible.

Doing some activity together—say, sailing, skydiving or learning a new skill—would bring all of you closer and encourage you to be nicer to each other. You would ordinarily have a hard time asking everyone to chip in for an expensive group activity; after all, you are roommates, not standard friends.

But a refund from your landlord should feel more like free money—cash that no one planned on having and that everyone can probably manage without. That should make it easier to persuade your roommates to partake in some group-bonding activity.

Looking for the ideal skill to learn together? I would suggest a cooking class. You’ll not only have fun learning something new, but you’ll also enjoy better food—and perhaps the joy of cooking for each other for a long time.

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Dear Dan,

It has increasingly struck me that humans feel pain much more intensely than pleasure. Is this true, and is there a reason why pain affects us more?

—Brian 

Yes, we do experience pain much more intensely, which makes sense from an evolutionary perspective. In general, nature wants to teach us to seek things that are good for us or the species (food, warmth, sex), so these give us pleasure. Nature also wants us to stay away from dangerous things (predators, toxins, fire), so these give us pain.

One might imagine that the things nature wants us to seek would give us pleasure, while the things that we should avoid would leave us feeling neutral. But the benefits and harms of life aren’t symmetrical. A good outcome (a delicious piece of fruit, for example) can give us some modest benefit, but a bad outcome (say, poison) can kill us—which is a very significant downside.

If the evolutionary priority for us is to seek good outcomes but especially to avoid bad ones, then our tendency to focus on pain (and potential pain) is a pretty effective way to shape our behavior. Even during painful times, I’ve found that a somewhat comforting thought.

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Dear Dan,

A friend of mine from work is turning 45. What should I get him?

—Janet 

If he doesn’t have reading glasses, get him a pair. People generally delay getting reading glasses, because it is hard to recognize the slow deterioration of our vision and because it means admitting that we are aging. If you give your friend a pair, you will spare him the procrastination, and he will immediately realize that he has been living in a blurry world. He might not immediately feel deep appreciation, but it would still be a very helpful present.

See the original article in the Wall Street Journal here.

Ask Ariely: On Switching Stylists, Blood Loss, and a Broadcasting Behavior

May 28, 2016 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I am 65 and have been going to the same hair salon for ten years. I have gotten to know well the experienced stylist who cuts my hair. Recently, she had to cancel two appointments, so I got my hair cut by her former protégé, who works at the same shop. I discovered that I like the way the protégé cuts my hair better. I don’t see any way of switching to the younger stylist because of the social problems it will cause me and the stylists themselves. Both of them work the same hours on the same days.

I guess at my age, I just have to live with it. But I wonder, using my situation as an example, how can someone make such a change when faced with a similar dilemma?

—Alvin 

I don’t think you have to resign yourself to worse haircuts. You could instead use a positive message to tell your long-time stylist that you’d like to switch. You could tell her that you are trying to make changes in as many areas of your life as possible—and that if she doesn’t mind, you would like to try the other stylist. At age 65, why not take the statement seriously and try to change some other things in your life and explore other new directions?

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Dear Dan,

When my grandfather died in a house fire decades ago, he had been a blood donor for 70 years. I made it my mission to continue donating “for him.” I lived in Belgium at the time and donated with the Red Cross every 3 months.

When I moved to California, I decided to continue donating blood, but there was a problem: I had to lie on the questionnaire about whether I had spent time in Europe in the 1980s. The fear was contamination from mad cow disease. There was never a case of it in Belgium, ever, so I didn’t feel that I had to disclose that part of my past. After my most recent donation, the Red Cross became suspicious of my personal history, and now they have caught me. I am convinced that my blood will be destroyed and I will be barred from donating ever again.

I am beyond sad and feel that I broke my promise to my dead grandfather. What advice do you have to offer me?

—Christie 

From time to time, we all experience rules that we think are strange, crazy, over strict, applied inappropriately and so on. But we also have to remember that very large organizations like the Red Cross have to create some rules in order to operate efficiently and safely. It would have been better not to lie to the Red Cross, even at the cost of not being able to donate blood.

As for your commitment to your grandfather, I think that you should understand it only as doing your best to donate. You have no control over whether the Red Cross accepts your blood, and you should not blame yourself. Given that you still want to honor your grandfather, how about donating money to the Red Cross or a local burn unit?

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Dear Dan,

What’s the best way to deal with a difficult teenage boy? He stays out as much he can; he’s rude and dismissive; and he refuses to do chores. Whenever he’s away from home, he’s charming. Any suggestions?

—Claudia 

The good news is that he is charming away from home, which means that he is capable of being nice. Sadly, he does not seem to be interested in acting this way with you.

What if you set up a webcam in a very visible part of the house and made it clear that his behavior would be streaming to Facebook for his friends to see? That way, he might bring his outside behavior into the house. After a few weeks of this, he might develop new habits toward his family, and you could turn off the camera (but maybe keep it there unplugged, just as a reminder).

See the original article in the Wall Street Journal here.

Ask Ariely: On The Carrot Law, Summer Season, and Sticky Situations

May 14, 2016 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

This depressing election season has left me deeply disheartened by the current state of American politics. Do you have advice on how I can remain optimistic? Are there any politicians whom you admire?

—Alfredo 

My favorite politician, without question, is Antanas Mockus—a Colombian mathematician and philosophy professor turned unconventional pol who served some years ago as the mayor of Bogotá and made several unsuccessful runs for Colombia’s presidency. During his two terms in office (1995-97 and 2001-03), Mr. Mockus introduced lots of positive behavioral changes to his unruly, crime-ridden city. He reduced water usage, prodded Colombians to obey traffic laws and reduced violence.

Mr. Mockus rooted his unconventional, often theatrical mayoralty in a deep understanding of our social nature. One of his inventions was the 1995 Ley Zanahoria (literally, the “Carrot Law”—in Colombia, the word for the vegetable evokes nerdiness), which ordered bars and other late-night joints to close at 1 a.m., thereby cutting crime and car crashes.

Mr. Mockus worked formally and informally to cultivate honorable civic behavior—praising good-humored citizens who played by the rules and didn’t cut corners. By popularizing this standard and asking citizens of Bogotá to call each other out when they saw unseemly behavior, he invited his city’s residents to end vicious cycles and reinforce virtuous ones. He led the way in establishing better, stronger social norms.

Mr. Mockus also had an unconventional way of saving water. As a World Bank report noted, he was once shown “in a TV ad taking a shower with his wife”—demonstrating how to get clean with less water while having more fun.

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Dear Dan,

As the school year comes to an end, I am starting to think about summer activities for my children—ages 10 and 13, both relatively good at music and interested in theater and dance. Would sending them to a camp for the performing arts be a good way for them to spend the summer?

—Vanessa 

First, kudos to you for being so thoughtful about your kids’ summer plans. One of the most interesting (and depressing) lessons we have learned about education is that, without summer enrichment programs, kids tend to forget a great deal while school is out.

Here’s the real question about your choice: Would your children be better off improving their skills in activities that already engage them (music, acting and dance), or would they be better served by learning skills that they haven’t yet cultivated?

Since your kids are very young and their tastes and talents haven’t yet matured and stabilized, I would suggest using the summer as an opportunity to expand their horizons by getting them to try things that they usually don’t get to explore. Maybe send them to a camp that focuses on creative writing, science or hiking.

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Dear Dan,

For a few years now, I’ve been trying desperately to overcome my addiction to pornography, without much success. Are there any techniques that can help to break such stubborn bad habits?

—Zain 

One thing we know about addiction is that staying in the same environment makes it very hard to quit. When we remain in the same spaces where we have engaged in addictive behavior, the environmental cues substantially increase our cravings—making it very hard to resist our desires. It is important for heroin addicts, for instance, to change where they live and the people whom they associate with.

With your pornography addiction, changing the environment is more complex—but try to replace your phone and computer so that you can have new devices that won’t evoke memories of your past behavior. Good luck.

See the original article in the Wall Street Journal here.

Ask Ariely: On Allowances for Appearance, Desirable Drafts, and Too Many Tasks

April 30, 2016 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I’m a young woman who works at a Fortune 500 company, and I feel pressure at work to dress up. Between hair, makeup and a different, interesting outfit every day, I’d estimate that the extra effort takes about an hour a day and costs more than 10% of my income. So shouldn’t women be allowed to come to work an hour later than men and get paid 10% more?

—Maria 

You’re quite right that the different standards we have for men and women in the workplace create lots of inequalities that, as a society, we need to fix. But your modest proposal is inherently flawed. If we followed it to its next logical steps, we would give raises to people with strong body odor who need to spend more time in the shower. Would we make bald men work longer because they don’t need to spend time washing their hair? And what about women who worry less or more about their attractiveness? Would your “dressing-up allowance” of time and money be provided only to those who focus on such things? You are basically proposing that we overcome sexism with reverse discrimination, which usually creates new and sometimes more complex problems.
Still, even if we agree to disagree over whether women as a class should make more than men, I hope we can agree that equal pay for equal work would be a key step forward.

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Dear Dan,

I’m a college professor, and every year, I have a few wonderful students who work and work on their papers to make them better and better. They almost always miss their deadlines and get penalized. What can I do to get them to be less perfectionistic and more punctual?

—Howard 

Perfectionists don’t have it easy. They feel so bad about submitting subpar work (and of course, nothing is ever perfect) that they are willing to pay all kinds of costs in their struggle for perfection—including being late and getting lower grades.
To overcome the perfectionists’ problem, what if you asked your students to write their papers using Google Docs and to share their drafts with you? You would then have access to their work every step of the way, and the students—including the perfectionists—would know that you’ve been exposed to various versions of their less-than-perfect paper.
Alternatively, you could ask your students to submit their first drafts by the middle of the semester. You could explain that you expect these papers to be half-baked and encourage them to keep on improving their drafts by handing you an updated version every week. This approach would also make the students submit an imperfect paper, and once they did, they might be more relaxed moving forward.

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Dear Dan,

Children today are continuously exposed to multimedia on their cellphones and other devices. At a sporting event a few weeks ago, I saw some kids who were watching the live game in front of them while also playing a videogame on their phones. I’m amazed by such versatility. Are they more able to handle multiple tasks at the same time than us dinosaurs?

—Rob 

Kids these days certainly do a lot simultaneously, and they certainly think that they can handle multiple tasks—but they have the same limited attention span as the rest of us. The sad outcome of their overconfidence in their multitasking capacities is that they listen to a lecture while scrolling through Facebook, play a videogame while watching a movie and text while having a family dinner—and don’t really benefit from any of these activities.

See the original article in the Wall Street Journal here.

Ask Ariely: On Life Changes, Valuable Visits, and Killer Odds

April 16, 2016 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

Should I get a tattoo or a dog?

—Jeff

Since you are asking me, I’m guessing that you don’t have much experience with either. So my advice would be to experiment first.  In general, when we ask questions about the future, we are trying to simulate how our future will look with the changes that we have in mind and how happy they will make us. The problem is that it is very hard to replicate things in our mind (including your potential life with a dog or a tattoo), which is where experimentation can help. Put on one of these ink tattoos for a few weeks, then take care of a friend’s dog for a few weeks and see which experience gave you more pleasure.  My guess is that by the end of the experiment, you will wonder if you should be making some other life change altogether.

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Dear Dan,

Many museums have taken to offering free-admission days, but accumulating evidence shows that this tactic doesn’t do much to encourage short- and long-term attendance from folks who aren’t already familiar with museums. The museums’ idea was that free days would attract new audiences who would become more regular museumgoers. Not only hasn’t this approach worked, but now some patrons who would have made a return visit anyway simply choose to do so on the free days. Why isn’t this working?

—Carter 

In general, free as a strategy rarely turns people into long-term users. The basic logic of a free trial is that by (temporarily) removing the price, all barriers to try the product or service are eliminated, and once people try it, they will realize how empty their lives had been up to that point—and promptly become loyal users.  

This approach can work in a few very specific cases—mostly where the service or product is unquestionably amazing but people don’t realize just how amazing it is. A free-trial approach also works well for addictive products such as heroin, where a dealer just needs to get people to try it once. Museums don’t fit in these categories.  

My suggestion? Instead of offering free days (which also means shifting existing patrons from paying days to nonpaying days and undermining the perceived value of the museum), think about new types of value-added experiences that would make your museum more appealing to broader audiences.

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Dear Dan,

I recently read a story about lottery winners who get robbed and sometimes killed. That left me wondering whether people find it more morally justifiable to rob and kill people who won the lottery compared to people who receive a similar amount of money as a year-end bonus at their jobs. Any insights?

—Damjan 

I don’t think that this type of difference in morality is what drives the robbery and murder of lottery winners—but I do think that, as in many of our other behaviors, that salience and convenience play crucial roles.

First, on salience, we simply hear and know a lot about lottery winners. They are in the news, and their stories command a larger part of our attention. Second, in terms of convenience, lottery players often come from low-income neighborhoods, where the crime rate is likely to be higher and the perpetrators can more easily execute their plans.

More generally, I find state-sponsored lotteries immoral because they largely take money away from the poor citizens who buy so many of the tickets. Maybe this is another reason to take a closer look at the social effect of lotteries—and cancel them.

See the original article in the Wall Street Journal here.

Ask Ariely: On Work as Play, Volunteer Value, and Shower Scheduling

April 3, 2016 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

Any tips for encouraging kids to view their homework as play?

—Gordon 

Not really. You can get kids to enjoy homework more or hate it less, but play is a different matter. A few years ago, some nonprofit groups came up with the idea of “PlayPumps”—merry-go-round-style systems hooked up to water pumps in rural parts of Africa that needed more drinking water. As children whirled about on the merry-go-rounds, their motion would pump groundwater up from below, whereupon it could be stored for later use.
The idea of PlayPumps seemed promising at first, but the results have been underwhelming. It turns out that when you take a play activity and force children to do it, you change the activity from play to work, and the fun goes away. Having to do something on command and on a particular schedule just isn’t play, and that isn’t ever going to change.
If you really want kids to view their homework as play, you need to change the way they view school. If school had more autonomy and choice, if students had more say in their daily routine there, education as a whole might start to become more playful. Sadly, in my experience, the only time in the educational journey when learning is genuinely self-directed is the dissertation phase of a Ph.D., but we should certainly try to introduce elements of play far earlier.

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Dear Dan,

I no longer enjoy my job, and I am considering quitting and volunteering for a few years at a local organization that does great work. Will my self-worth drop if I no longer have a job?

—Sabrina 

Sadly, I suspect it will. By trading a salaried job for pro bono volunteering, you are probably going to stop thinking about yourself as someone who has a career and generates income. Right now, both of these factors seem to contribute something to your sense of self, and they won’t be replaced. The wonderful organization you’ve found will surely offer you other sources of fulfillment and meaning, but the loss of self-worth will be there as well.
Organizations that rely on the goodwill of volunteers can take a few steps to help mitigate these problems. They can give volunteers titles that suggest a long-term view and offer a sense of making progress, such as “community manager” or “social dreamer.” They could even use the American Express trick of writing down the year that you started at the group and hailing someone as, say, a “Member Since 2012.” These small touches won’t turn volunteering into a career, but they might help the volunteers see their efforts as lastingly important.
All this still doesn’t address the problem of your lost salary. But what if nonprofits gave people a generic pay stub that recorded the impact that they had made for the organization? Such a pretend pay stub wouldn’t be the same as money, but it could give people a more concrete sense of contribution and worth.
One final point: I suspect that many new stay-at-home parents face an even worse crisis of self-worth. That is an occupation in which people have no prospects of career progression or even a faux salary, so maybe we also should think about ways to recognize how much their efforts matter.

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Dear Dan,

Is it better to shower at night or in the morning?

—Rachael

No question about it: at night. We get dirtier more quickly when we interact with the outside world, so showering first thing in the morning means that we will spend the rest of the day and all night in a grimy state. But if you shower at night, you will be clean while you sleep and thus maximize the number of cleanliness-hours per shower—clearly a better approach.

See the original article in the Wall Street Journal here.

Ask Ariely: On Interesting Incentives and Buying Bitcoins

March 19, 2016 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

Ratings systems for different services often aren’t driven by incentives. One example: Instead of just rating Uber and Lyft drivers after they drop us off, what if their ratings were based on the size of the tips they got? In such a system, drivers who consistently received larger tips would get higher ratings; those who were penalized would be seen less favorably. Wouldn’t this be better than the current rating system?

—Ruoxi 

Would you really give a bad tip to an annoying driver who had just dropped you off at home and knows where you live? (I am partially joking here, but I do wonder whether tips for taxis are higher when people are coming back home.)

Like other pay-for-performance approaches, your proposal for a tip-based ratings system would raise a lot of problems. First, discretionary payments such as tips reflect satisfaction, but they also reflect wealth and price sensitivity. Basically, some people care less about money and are likely to give higher tips than more price-sensitive people. Since the wealth and the price sensitivity of the passenger aren’t a precise reflection of the quality of the driver, your suggestion would just replace one flawed system with another. A second, even more serious problem: Drivers would get an incentive to drive more in areas where people are less bothered by high prices, thereby providing worse service to other people who might need transportation more. Finally, what would stop drivers from giving cash back to passengers who gave them larger tips—returning some of the extra money but gaining reputation points in the process?

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Dear Dan,

Some time ago, I bought some bitcoins. In just a few months, their value increased by 1,000%. They’ve just kept rising and are now about 4,000% higher than when I originally purchased them. My original investment is now worth more than $100,000—a substantial amount of money for me. Should I sell or hold onto them and hope for further increases?

—Geoff 

It is hard for me to say whether this is a good investment or not, but here’s a more rational perspective for examining the question: Simply ask yourself if you would buy these bitcoins now, at their current price. If your answer is yes, you should hold onto your investment and maybe even buy more. But if your answer is no, it means that you don’t really think that the expected increase in value is worth the risk, and you should sell.

The more general point here is that our investment decisions should be about what we think the future will hold (hard as that is to predict), and we need to work hard to overcome the influences of our past actions. No matter what you purchased a given investment for, and regardless of what it is worth now, you should make your decisions only about where you think this investment is headed.

One last piece of advice: If you do decide to sell your bitcoins, don’t look up their value afterward. Yes, if the value drops, you’d be a bit happier that you sold, but if the value rose, your misery would be much higher—so resist the urge to check.

See the original article in the Wall Street Journal here.

Ask Ariely: On Fair Friends, Channel Choosing, and a Heartbreak Diet

March 5, 2016 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I’m organizing a long weekend of skiing with 10 friends who have very different financial situations. I’d like everyone to be able to pay what that they’re comfortable with, and I also want to avoid creating an awkward social dynamic. I considered charging everyone a low base amount and then asking the wealthier friends to pay extra, but that doesn’t seem quite right. What’s the best way to divide up the cost?

—Zach 

There are three considerations here. The first is to make sure that the amount people pay covers the cost of the trip. The second is to get everyone to feel that the payment is fair. And the third is to make sure that the payment procedure doesn’t harm your relationships and hamper the fun.
My guess is that if you approached a few of the wealthier people and asked them to pay extra, this wouldn’t seem fair and would change the social dynamic. If the wealthier individuals paid more, they would probably want to get the better rooms in the rented house, they might not feel the same need to help with meals and cleanup, etc.
I would try to overcome these challenges by setting up a rule that said: If your annual salary is X or less, please contribute Y; if it is up to 1.5X, please contribute 1.5Y.
This isn’t the same fairness rule as equal pay, but it is still a fair rule. I would add some social framing to this, reminding your friends that you all value the shared experience and the joint company, and it is important that everybody participates and isn’t stressed about the trip. I would also make the payments private, so that no one knows how much other people are paying.
The challenge with this approach is that you probably don’t know your friends’ exact incomes, and some of them might not pay what they should under your scheme. I suggest that you take this into account by adding an extra 10% to the price. And if your friends surprise you by being honest, have a nice party on the last day of the trip.
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Dear Dan,

Why do I still listen to the radio and watch live TV when I have access to all the same content from different streaming services, which lets me skip what I don’t like and more easily change my experience?

—Colin 

One possibility is that you are listening to the radio and watching live TV because you don’t want to have the ability to switch. When you just experience something that cannot be changed, you are more likely to get into the flow and fully enjoy it. By contrast, when you are continuously monitoring the experience and asking yourself how happy you are, it can be exhausting, ultimately taking away from the sense of immersion. Sometimes the freedom to choose among options isn’t a recipe for happiness.

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Dear Dan,

I recently experienced some turbulent emotional times, and I realized that I was eating a lot of chocolate and gaining weight. I am now wondering if chocolate really has mood-improving powers, as many people seem to think, or if I just gained weight for no good reason.

—Mia 

Some research has found that chocolate can in fact boost your mood—perhaps due to compounds found in cocoa. Interestingly, women seem to be more likely than men to eat chocolate to try to boost their moods. That could mean that experiencing some heartbreak is a good diet for men but not for women.

See the original article in the Wall Street Journal here.

Ask Ariely: On Experimental Explanations, Procrastination Punishments, and Server Strategies

February 6, 2016 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

For some time now, I’ve been proposing different experiments at my company—experiments with the prices we charge, what we pay employees and the way we treat customers who call to complain. But the experimental approach that seems so successful for science bumps into substantial resistance within my company. Any ideas about how to make experiments more palatable in the business world?

—Darren 

Without knowing exactly why your colleagues are balking at the experimental approach, it is hard to propose a solution. But based on my own corporate experiences, I’ll assume that they are objecting to the idea that some people in your experiments will get better treatment and some will get worse treatment, which just seems unfair.
One of my colleagues at Duke experienced a related challenge recently. He asked a local urban high school if he could offer half the students a free lunch to see how it might influence their attendance and academic performance. In the spirit of experimentation, he wanted to randomly select which pupils would get the free lunch and which ones wouldn’t. The school found the suggestion repugnant: It seemed offensive to select some kids and not others.
My colleague waited a few months and tried again. This time, he told the school administrators that he wanted to give all the students the free lunch but could only afford to pay for half of them—and asked the school how to decide who would get the free lunch. And what was their suggestion? You guessed it: to pick the kids randomly. As this story illustrates, equity is a major obstacle to executing experiments. But if you can figure out how to frame them as fair, they might become more palatable.

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Dear Dan,

I’m a philosophy professor, teaching metaphysics and philosophy of language. What’s the best policy for penalizing students who hand in coursework late, with an eye on preparing them for the world of work?

—Andrew 

If the goal is to prepare students for life, I would start by creating a penalty system with a continuously increasing punishment—say, cutting their total grade by 3% for every day of delay. This largely resembles the penalties that adult life imposes: Even for things with very clear deadlines, like taxes, you can be late—but there’s a penalty for doing so, and the longer you wait, the larger it becomes.
Since you’re interested in helping your students more generally, you could also help them learn how to better plan their time. Students procrastinate, routinely and repeatedly, and they rarely seem to conquer this pattern. You could take a more active role in helping them create virtuous habits of planning and time management, perhaps by helping them break down daunting tasks into manageable sub-tasks and showing them how to schedule these in their calendars. Such ploys won’t teach them philosophy, but by dedicating some class time to such things, you might teach your students some important life lessons—and free up more time for them to read Aristotle and Wittgenstein.

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Dear Dan,

I’m a server in a New York City restaurant in New York, and I want diners to trust my recommendations and leave me larger tips. Any advice?

—Robert 

As soon as you hand them the menu, tell them that you strongly recommend they avoid the branzino special (or any other very expensive dish). By demonstrating that you’re willing to steer them away from a pricey entrée, they’re more likely to think that you truly care about them, trust your advice and tip you more.

See the original article in the Wall Street Journal here.

 

Ask Ariely: Surge Charges, Moving Costs, and Expiration Dates

January 23, 2016 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I use Uber more and more these days, but I feel bad about using it when they slap on surge pricing rates, as they seem increasingly prone to do. Even with the surge rates, Uber is often cheaper than taxis—so why the mixed emotions?

—Wendy 

Your question contrasts two sides of pricing: supply and demand, on the one hand, and fairness, on the other. Surge prices occur when users’ demand for rides outstrips the supply that existing drivers can provide—at which point Uber adds a multiplier to each fare to encourage more drivers to work and, simultaneously, to discourage more frugal passengers from asking for rides.
From an economic perspective, surge pricing is a beautiful, two-front solution to this supply/demand mismatch. But it still feels unfair: When you take an Uber at the regular rate to start your evening and are suddenly told that the trip home will be three times more expensive, you feel blackmailed.
To think about the fairness issue, imagine that you’re very thirsty. The only lemonade stand in the area knows this and charges you three times as much for a glass. Something not too different took place some years ago in Brazil: On hot days, Coca-Cola decided to increase the prices in their vending machines. People hated it, much as you find yourself reacting to Uber’s surge rates.
This fairness question is central to Uber’s business model. For its long-term sustainability, it needs to handle the problem in a way that doesn’t feel unfair. Perhaps a loyalty program?

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Dear Dan,

My partner and I make a reasonable income, and we’ve been able to save some money over the years. We can afford to move to a more expensive neighborhood, but we aren’t sure if this is the right way to spend our money. What do you say?

—Paul 

I’d be cautious about moving to a pricier area. We tend to compare ourselves with our surroundings, and our happiness stems directly from those comparisons. If the people around us drive Hondas, we feel good in a Honda; if those around us drive Audis, our old Honda will make us cringe.
Moreover, we quickly become accustomed to the fancy new car and derive less excitement and fun from it. This phenomenon is called the “hedonic treadmill”: We continuously chase prestige, thinking it will make us lastingly happy, but we rather quickly revert to our pre-purchase level of happiness.
So you should be careful when trying to figure out the benefits of moving. Right now, you’re probably overestimating the value of a move; six months afterward, its value is likely to seem lower. As a practical shortcut for all this, you could assume that the value of moving is only half of what it seems right now—and ask if you’d still move. If the answer is still yes, go for it; if it is no, stay put, and look for other ways to spend your money.

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Dear Dan,

What’s the best way to improve the quality of marriages?

—Maayan 

The No. 1 enemy of relationships is being taken for granted. So I would set up marriages to expire automatically every five years and be renewable only if both parties opt in for another five-year period. Sure, this setup would mean that more people separate (you asked about the quality of marriages, not their longevity). But spouses would have to think more carefully about their partners, take them less for granted and thereby strengthen their relationships.

See the original article in the Wall Street Journal here.