Upside of Irrationality: Paperback!

The Upside of Irrationality has been released today in paperback! To celebrate this occasion, I will be releasing videos over the next few months — each discussing one of the chapters. Here is a look into the introduction: p.s I just learned that the…

Sunday Book Review

From the NYT Sunday Book Review: STUFF YOUR BRAIN SAYS: “The Upside of Irrationality,” Dan Ariely’s follow-up to his 2008 best seller “Predictably Irrational,” hits the hardcover list at No. 12 this week. Ariely, a professor at Duke, is a leading researcher in…