Special Deals at Whole Foods

Jared Wolfe, one of the students working with me, took the following pictures at Whole Foods a few days ago.  They illustrate amazing creativity in defining what the term “a deal” means. 1) Regular price is $1.99 and the Sale price is?…

Black pearls

How do we decide how much we are willing to pay for things? Let’s take black pearls as an example: The interesting thing about black pearls is that when they were first introduced to the market there was essentially no way to…