Happy irrational birthday

Three years ago today was the publication date of “The Upside of Irrationality” The book has 2 parts: the first is about motivation at work, and the other is about personal life (dating, happiness etc).  Interestingly, in the last year I am…

EXCERPTS

Excerpted from Chapter 1 – The Truth About Relativity Excerpted from Chapter 2 – The Fallacy of Supply and Demand Excerpted from Chapter 4 – The Cost of Social Norms Excerpted from Chapter 7 – The High Price of Ownership Chapter 8:…

ABOUT THE BOOK

Do you know why we so often promise ourselves to diet and exercise, only to have the thought vanish when the dessert cart rolls by? Do you know why we sometimes find ourselves excitedly buying things we don’t really need? Do you…