Conversations on Google+

Today, Dan will talk to some lucky google+ers about the psychology of money. To participate, join the Psychology Community on Google+ and post your thoughts about this topic. Dan will select the most insightful contributors to join him in a Hangout On…

Are Wii U Prices Manipulating Shoppers' Psychology?

The pricing structure of Nintendo’s Wii U could manipulate shopper psychology via the decoy effect (see here and here for more on the effect). The Wii U is mainly available in two forms: a $350 Deluxe version and a $300 Basic, and without…