At the Startup Lab (my incubator at Duke University’s Center for Advanced Hindsight), we aim to empower early stage startups to build better consumer health and finance products by teaching them how to apply both the findings and methods of behavioral economics to their products and business models.

While the in-depth Startup Lab program is limited to a small group of startups that go through our rigorous application process, it would be an injustice to not share some of its lessons with the greater community. So I’ve collaborated with +Acumen to create an online course to help social entrepreneurs make an impact – by designing products that change consumer behaviors for good. But what I am most excited about is the lesson on experimentation. I am always getting questions about how startups can experiment within their small companies (with few resources, especially time), and this course provides the tools for entrepreneurs to take a systematic approach to experimentation.

Sign up for my Master Class with +Acumen on Changing Customer Behavior, now available here: http://bit.ly/2e11cOZ

After reading Irrationally Yours, this entrepreneur is finally able to make her mark.

Irrationally Yours,

Dan Ariely

StartupOnomics is an annual gathering to help startups think about human behavior. At the end of the weekend, attendees will walk away knowing how to move the needle on their biggest customer problems…and with some tangible ideas to test and implement immediately.

Apply to StartupOnomics if you are at a company that is trying to improve people’s lives in these ways:

• Helping people live better financial lives (save money, make money, pay off debt)
• Improving our education system, specifically early education system
• Addressing any of the variety of health issues facing society

Our ideal applicant:

• Smart
• Handsome *Good-looking 😉
• Good sense of humor
• Interested in applying principles of human behavior to help solve big problems
• The company is doing consumer focused products or services
• You are a product leader, designer, marketing manager or data analyst.   Two people from your team should plan on attending if you are accepted.

*Please not that the term “handsome” was not meant to exclude females, and that we would be happy with both good-looking males and females.

Apply Here by July 7th