Ask Ariely: On Misplaced Cars and Memory, Forgotten Loans, and The Mystery of Marriage

July 5, 2014 BY danariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.


Dear Dan,

A few days ago I got out of a meeting and couldn’t find my car keys. I suddenly realized that I must have left the keys in the ignition. I forgetfully do that from time to time, and my husband scolds me for it. Frantic, I headed for the parking garage, only to discover that the car was gone. I immediately called the police. I later called my husband and told him, “I left the keys in the car, and it’s been stolen.” There was a moment of silence. He said, “Are you kidding me? I dropped you off!” Embarrassed, I said, “Can you come and get me?” And his response was, “I’ll be there as soon as I convince this cop that I didn’t steal your car.”

Should I expect more moments like this as I start to pass into my golden years? Any advice on how to make it less painful? 


Memory is a gift that we don’t sufficiently appreciate until we start losing it. But appreciating memory isn’t helpful in figuring out what you can do to decrease memory loss.

The best tools are habit and repeated behavior. You may no longer be able to remember easily where you left your glasses or book the last time you used them, but if you always try to put them in the same place, the odds are higher that you will find them. Rehearsal is also useful: Repeating things multiple times helps to transfer them from short-term to long-term memory (with the risk of looking crazy if people see you talking to yourself). Another tool is to take notes that will bypass the need to rely on memory (aside from remembering to look at your note pad). A modern version of such notes is to use your phone to take pictures, which come with even more context around the item you are trying to remember.

Your story is highly amusing, so perhaps you can also try to see the funny side of these senior moments. In fact, if you can make a point of sharing them with your friends and family, you will benefit from remembering those happy moments, too.


Dear Dan,

Many years ago a friend of mine asked me to lend her a substantial amount of money. At the time I was happy to help her, but now it has been years since I lent her the money. She has never mentioned it, and the shadow of this exchange is clouding our relationship. What should I do? Should I say something?


Because you’re the one who loaned the money, you probably think that she ought to be the one to bring up the topic. The problem is that the asymmetry in your relationship makes it much, much harder for her to do this. Someone unquestionably should, though, and given the power dynamic I think it should be you. It might be a bit uncomfortable in the short run, but in the long run, it could save your friendship.

Next, the question is what to say. If you need the money, I would say something like, “A few years ago I was happy to loan you some money, but I’m trying to sort out my accounts in the next few weeks. I just need to know when would be a good time for you to repay me.” If you don’t need the money and are willing to give it to your friend, I would say something like, “A few years ago, you asked me for some money, and I just wanted to make sure that you knew I always meant it as a gift.”

Either way, the topic would be out, and you would have a better chance to resume your friendship.


Dear Dan,

Why is the divorce rate so high?


It is hard to imagine we can be happy with any decision even a year down the line, much less 10, 20 or even 50 years later. Frankly, I am amazed by how low the divorce rate is.


See the original article in the Wall Street Journal here.