Introduction: How an Injury Led Me to Irrationality |
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Chapter 1: The Truth about Relativity |
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Chapter 2: The Fallacy of Supply and
Demand |
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Chapter 3: The Cost of Zero |
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Chapter 4: The Cost of Social Norms |
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Chapter 5: The Influence of Arousal |
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Chapter 6: The Problem of Procrastination and Self- Control |
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Chapter 7: The High Price of Ownership |
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Chapter 8: Keeping doors open |
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Chapter 9: The effect of expectations |
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Chapter 10: The power of price |
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Chapters 11 and 12: The context of our character |
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Chapter 13: What is behavioral economics? |
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