Visual Illusions
| Visual and decision illusions |  |
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Circle illusion
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| Table illusion |  |
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| Jastrow illusion |  |
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| Stroop illusion |  |
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| Cube illusion |  |
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| Line illusion |  |
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| Checker Board |  |
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| Koffka Ring |  |
Tweet 
Like Test Yourself
PI with Diamond & Sparkcreative
"Mac vs. PC" videos
| See really | |
| So many mistakes | |
| I have experiments | |
| Supermen of the Mind | |
| My Planner |
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| Duke Basketball | |
| Gifts | |
| The Dan Ariely Show |  |
Chapters at a glimpse
| Introduction: How an Injury Led Me to Irrationality |  |
| Chapter 1: The Truth about Relativity |  |
| Chapter 2: The Fallacy of Supply and Demand |
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| Chapter 3: The Cost of Zero |  |
| Chapter 4: The Cost of Social Norms |  |
| Chapter 5: The Influence of Arousal |  |
| Chapter 6: The Problem of Procrastination and Self- Control |  |
| Chapter 7: The High Price of Ownership |  |
| Chapter 8: Keeping doors open |  |
| Chapter 9: The effect of expectations |  |
| Chapter 10: The power of price |  |
| Chapters 11 and 12: The context of our character |  |
| Chapter 13: What is behavioral economics? |  |