Upside of Irrationality: Paperback!

May 18, 2011 BY danariely

The Upside of Irrationality has been released today in paperback! To celebrate this occasion, I will be releasing videos over the next few months — each discussing one of the chapters.

Here is a look into the introduction:

p.s I just learned that the world is going to end on May 21, so if you want to get the book, do it quickly (and pay with a credit card).

irrationally yours