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Tag:
Value

Blog

The Rationality of One-Star Reviews

April 10, 2011 | BY danariely
When publisher Hachette Book Group set its price for Michael Connelly’s latest suspense thriller, The Fifth Witness, it decided to charge $14.99 for the Kindle version and $14.28 for the hardback version, a difference of $0.71. From a utility point of view,…
Behavioral Economics & PsychologyfinanceValue

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