My new book Irrationally Yours, based on my “Ask Ariely” column in the Wall Street Journal, comes out today.

In this video, I offer advice to passersby on everything ranging from commuting to work to a trip around the world.

Irrationally Yours,

Dan Ariely

This reader was inspired to pursue her dreams after reading Irrationally Yours. Hear her story below:

Irrationally Yours,

Dan Ariely

Here’s eight!

To see the entire collection of Reader Responses for Irrationally Yours, check out this album.

Irrationally Yours,

Dan Ariely

In this video, Day 7 in the Reader Response series, a reader explains how Irrationally Yours helped her become a better decision maker.

Irrationally Yours,

Dan Ariely

Yet another!

Check out all the Reader Responses in this album.

Irrationally Yours,

Dan Ariely

This just in: Critics are calling Irrationally Yours the best behavioral economics book to come out this May!

Hear what one reader has to say below.

Irrationally Yours,

Dan Ariely

Enjoy this video review from another loyal reader.

Irrationally Yours,

Dan Ariely

Third in the Reader Response series, see what this generous reader has to say about my upcoming book Irrationally Yours.

Irrationally Yours,

Dan Ariely

Another kind reader agreed to review my upcoming book.

Irrationally Yours,

Dan Ariely

Please enjoy the first of a series of reviews of my upcoming book “Irrationally Yours” that I will be posting for you.

Watch it here: https://vimeo.com/127289358

“Irrationally Yours” is based on my “Ask Ariely” advice column in the Wall Street Journal, and is illustrated by cartoonist William Haefeli (who you will surely recognize from The New Yorker).

Irrationally Yours,

Dan Ariely