Irrationally Yours is published today!

May 18, 2015 BY danariely

Dear Friends,

My new book — Irrationally Yours is out today.  The book is based on my “Ask Ariely” column with some amazing cartoons by William Haefeli.

Here is a sample of what you might learn from the book…..

  • What can you do to stay calm when you’re playing the volatile stock market?
  • What’s the best way to get someone to stop smoking?
  • How can you maximize the return on your investment at an all-you-can-eat buffet?
  • Is it possible to put a price on the human soul?
  • Can you ever rationally justify spending thousands of dollars on a Rolex?

And here are some extra kind words from a few individuals:

With 70% of his body burned, 3 years in hospital, and decades of experiments in social science, Dan views life from a unique perspective. In this thoroughly entertaining book Dan providing insightful advice to a vast range of human problems. I loved it.

Terry Jones, Monty Python member, director, actor and writer


Ariely is a master observer of human foibles. His advice is funny, thoughtful, and well-founded. Sometimes all three together. My advice: read it, enjoy it, think about it.

Al Roth, Craig and Susan McCaw Professor of Economics at Stanford University, Nobel laureate in Economics.


From advice on relationships to insight on superstitions, Ask Ariely is as informative as it is witty. I really enjoyed reading it.

Dr. Ruth K. Westheimer, Sex Therapist


The human brain is one of the largest mysteries in the world. Trying to understand its complexities and improve our behavior is one of the main challenges society deals with. In Irrationally Yours, Dan shares with us some of these mysteries and the tools for accomplishing this task.

Anthony “Tony” Robbins, life coach. Author of Unlimited Power, Unleash the Power Within and Awaken the Giant Within.


Dan is the most provocative, interesting, and to-the-point advice columnist you are likely to read, whether on your job, your love life, your kids or your disrespectful neighbors.

Tyler Cowen, Holbert L. Harris Professor of Economics at George Mason University, Author of Average Is Over and blogger at marginalrevolution.com


There is nobody better placed to solve your problems than Dan Ariely. A master of both rationality and irrationality, he’s wise enough to know which to recommend in any situation. A funny, addictive, life-changing book.

Tim Harford, author of The Undercover Economist Strikes Back


And here are a few links:

Amazon: http://bit.ly/1yIGKcx

B&N: http://bit.ly/1GZ2oz1

Indiebound: http://bit.ly/1Jt1Wa8

iBooks: http://bit.ly/18k0Q3b

Books-a-Million: http://bit.ly/1yIGOcg