Introducing the Predictably Irrational Short Stories Series

July 15, 2009 BY danariely

I pleased to announce a new series of short fictional stories written by Duke undergraduate students who took my Behavioral Economics class this last spring.

I will post another one of these stories twice a month for the next few months.

The first story is called “A Pinch of Saffron,” which is about a business executive who redesigns her mother’s traditional Indian restaurant to monetize on people’s irrationalities. You can download it here.