Birth announcement

February 19, 2008 BY danariely

I am delighted to announce the birth of Predictably Irrational.

Predictably Irrational was born after a rather long but mostly painless labor, and so far seems healthy and in good spirit. Predictably Irrational is largely orange and blue, but they tell me that this is normal (or at least acceptable).

At birth it is about 300 pages, and 9 x 6 x 1.1 inches.

They tell me that the next few weeks will be a lot of work around the clock, and sleepless nights. But as the proud father, I am looking forward to this next step.