Ask Ariely: On Regret over Rental, Guns under Control, and Dishes with Friends

October 31, 2015 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.


Dear Dan,

On a recent trip, the car-rental agency offered me insurance that cost almost as much as the rental itself. I ended up taking it, but when I got the credit-card bill, I couldn’t understand what I’d been thinking. Why do we buy these things?


It has to do with counterfactual thinking and regret. Imagine that you take the same route home from work every day. One day, along the usual route, a tree falls and totals your car. Naturally, you’d feel bad about the loss of the car—but you’d feel much worse if, on that particular day, you had tried a shortcut and, with the same bad luck, come across the car-wrecking tree. In the first case, you’d be upset, but in the shortcut case, you’d also feel regret about taking that different route.

The same principle applies to car rentals. When a rental agent offers us pricey insurance, we start imagining how stupid and regretful we’d feel if we skipped it and (God forbid) had an accident. Our desire to avoid feeling this way makes us much more interested in the insurance.

Now, it probably is OK to pay a bit more to avoid remorse from time to time—but when the price tag gets large, we should start looking for ways to cope more directly with our feelings of regret.


Dear Dan,

I’m wondering what you make of gun control. Obviously, it is in everyone’s best interest to have a safer country where you’re less likely to be shot in public. But since the massacre in Oregon, gun sales have only gone up. Is there anything we can do to reduce gun violence?


This all strikes me as a case of over-optimism. When we hear about gun violence, we tell ourselves, “If I didn’t have a gun, I might get attacked—but if I had a gun, I could protect myself.” We can imagine the benefits of gun ownership, but we can’t imagine the stress or panic we’d feel while being attacked. (In wartime, in fact, many guns never get fired because of the stress felt by people under fire.) We also can’t imagine ourselves as hotheaded attackers or imagine our new gun being used by people in our household to attack others.

After all, we’re such good, reasonable people, and those surrounding us are similarly upstanding and calm. So people buy guns, often with good intentions—but these guns make it easy for someone having a moment of anger, hate or weakness to do something truly devastating.

Since humanity will keep having emotional outbursts, what can we do to lessen gun violence? One approach would be to try to make it less likely that we will make mistakes under the influence of emotions. When we set rules for driving, we’re very clear about when and how cars can be used, which involves heeding the speed limit, obeying traffic rules and so on. Maybe we should also set up strict rules for guns that will make it clear when and under what conditions guns can be carried and used. And we could require gun owners to get licenses and training—again, on the model of car safety—with penalties for breaking the rules.


Dear Dan,

When my chore-hating kids visit their friends, they clear their dishes and help in the kitchen. How can I get them to do that at home?


Like many of us, kids are motivated by the impressions they make on people they care about. Clearly (and sadly), you aren’t on that list. Maybe you can get one of those home cameras, connect it to your kids’ Facebook feeds and observe the power of impression management as they try to impress their friends.

See the original article in the Wall Street Journal here.