Temptations and Self-Control

December 20, 2010 BY danariely

A few months ago I got to visit Woods Hole (a fantastic place by the way) when they were having their TEDx event — and here is my talk.

One of the challenges of human life is knowing that what’s good for us in the long term often doesn’t seem good for us right now. Dieting, for example, is not very fun now, but good for us in the future; the same goes for saving money or submitting to preventive medical tests. When we face such tradeoffs, we often focus on the short-term rather than our long-term goals, and in the process we get ourselves into trouble.

But wait! There is hope. By understanding where we fall short, there are methods we can use to overcome our natural (and less than desirable) inclinations.