Dan Ariely

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Tag:
Mastery

psychology

Why People Crave Both Freedom and Constraint

September 1, 2014 | BY danariely
The following is an article Troy Campbell and features research by CAH members, non CAH members, and Troy’s dissertation. Today, consumers desire to interact rather than to just mindlessly consume. Consumers don’t want to just read; they want to comment. They don’t…
Behavioral Economics & PsychologycreativityIKEA effectMasteryTroy Campbell
psychology, Real-World

An Academic and Personal Analysis of Sunday's 'Star Wars Day'

May 2, 2014 | BY danariely
This Sunday is “May the Fourth Be With You” Day or more commonly known as “Star Wars Day.” Our graduate student Troy Campbell combines his research and personal experience to analyze why this day and Star Wars itself means so much to many. …
Behavioral Economics & PsychologyFantasyMasteryMay the FourthNerdsStar WarsTroy Campbell

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