Sex and Smart Phones

September 10, 2010 BY danariely

Popular online dating site OkCupid recently released some numbers users reported regarding their sex lives. One interesting correlation was between smart phone usage and number of sexual partners. As you see below, women iPhone users (at the age of 30) report having had 12.3 sexual partners, over twice as many as women Android users. Male smart phone users show a similar jump: from 6.0 sexual partners on Android to 10 on the iPhone. Blackberry users fall almost exactly in the middle.

The conclusion seems very simple: Look for a cute iPhone owner to get lucky with.

But, being careful about interpreting correlational data (and an avid iPhone user, I might add), I’ll offer a bit of advice: Please consider an alternative explanation of this graph: that iPhone owners might simply be more prone to exaggerate…..