DAN ARIELY

Updates

PREDICTABLY IRRATIONAL SHORT STORY SERIES NO. 4

September 8, 2009 BY danariely

Today we have a dark story about the very controversial topic of end of life decision making that demonstrates what we in decision making studies call the “endowment effect.” Again, this wonderful story is written by another one of my undergraduate behavioral economics students at Duke. Hope you enjoy it! You can find it here.