Even brothels offer free gas

July 7, 2008 BY danariely

As it turns out (see promotion below), automobile manufacturers are not the only ones trying to entice consumers with free gas — the Shady Lady brothel has just joined this new trend (see a story about this). I am guessing that free gas is effective in getting people to buy cars — at least relative to direct discount — but I am wondering what is the sense in discounting brothel related services. Perhaps it is meant to give people the feeling that their drive to and from the place is free!