Dear Irrational,

Congratulations on being selected as one of Fortune’s 10 new gurus of the year.

My question to you is how do I get my son to call me more frequently?  Any advice on this?
Yours

Yoram

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Dear Aba (father in Hebrew),

I suspect that guilt could work as one of the best ways to increase phone call frequency — so I would try that first.  Also it would help if you would answer your cell phone more frequently…

Anyway, I just got home after being away for 5 days, so I will call you tomorrow.

Love

Dan