The day has finally come! We’ve just launched the Irrational Game Kickstarter campaign, which means you can now get the game and some other rewards here. The Irrational Game – We hope it will be a thought provoking, engaging and fun way to incorporate social…
Boston Globe By David MeheganGlobe Staff / March 18, 2008CAMBRIDGE – We love to be told we’re smarter than we thought we were, but a surprise bestseller by an MIT professor has a less happy message: We’re consistently irrational much of the…
By DAVID BERREBY Published: March 16, 2008 For years, the ideology of free markets bestrode the world, bending politics as well as economics to its core assumption: market forces produce the best solution to any problem. But these days, even Bill Gates…
Interview by Robin D. Schatz March 13 (Bloomberg) — Behavioral economists are a fun- loving bunch, to judge from the intriguing new book “Predictably Irrational: The Hidden Forces That Shape Our Decisions.” One moment author Dan Ariely is observing how sexually aroused…
By David Berreby Published: March 14, 2008 For years, the ideology of free markets bestrode the world, bending politics as well as economics to its core assumption: market forces produce the best solution to any problem. But these days, even Bill Gates…
By Russ Juskalian, Special for USA TODAY Can thinking about an arbitrary number influence how much you’re willing to pay for a computer keyboard, a bottle of wine or a box of chocolates? Apparently so – and the degree of influence may…
Anti-economist Dan Ariely says people act in predictably foolish ways Joseph Brean, National Post Published: Saturday, February 23, 2008 The Martian scientist who descends to Earth to bring fresh perspective to human foibles is a common conceit in everything from anthropology to…
Review by Tim Harford Published: February 23 2008 00:17 | Last updated: February 23 2008 00:17 Not long ago three professors, Daniel Ariely, Elie Ofek and Marco Bertini, set up a stall to hand out free cups of coffee at the Massachusetts…
Ask people if they’d like a 15-cent Lindt truffle or a one-cent Hershey’s Kiss, and 73% buy the truffle. Drop a penny off the price of each – a 14 cent truffle or a free Hershey’s Kiss – and only 31% choose…
Dan Ariely is an MIT professor who served beer in a brewery and dressed in a waiter’s outfit as part of his research into decision making. A leading behavioral economist, Ariely has heightened abilities to observe what’s going on around him, from…