Hello hello,

I am happy to announce that on September 19, 2023, HarperCollins will be publishing my new book MISBELIEF.

In the early Covid days, I had the misfortune to experience first-hand how it feels to be brutally attacked by people who believed that Covid was a plot designed to destroy humanity. One of the results of this experience was my fascination with the process by which people adopt beliefs that are patently untrue about other individuals, the news, and institutions. This book is partly a description of the people and experiences I encountered along my journey. But mostly it’s an explanation of the psychological machine that takes people and changes them in ways that seem difficult to understand. A psychological machine I call “the funnel of misbelief.”

You can learn more about the book here and here. If you decide you want to read the book, this page includes an option to order a copy for yourself + a copy to be donated to an educator.  The book can also be found at Amazon, Bookshop.org, Audible, BAM, or Barnes & Noble.

Here are some kind things that people have said:

“In this thoughtful, moving and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”
– Yuval Noah Harari, Bestselling author of Sapiens

“Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society.”
– Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret

“Once again Dan Ariely writes in a way that gets us to think and reflect about our human nature. In Misbelief, Ariely helps us understand the nature of our opinions, how they’re formed, and how the forces of misinformation can distort them. This is an important book for those who want to understand themselves and the increasingly complex world around us.”
– Arianna Huffington, Founder & CEO, Thrive Global

“For most of us it is tempting to think that people misbelieve things because they are uneducated, unintelligent, or misinformed. But as one of the world’s leading scientists studying beliefs, Dan Ariely, convincingly demonstrates in this important book (and as he discovered first hand in being wrongly accused of leading a nefarious conspiracy!), Misbelief is a process to which any of us can fall prey. More importantly, he offers science-based suggestions on what we can do about the polarization and breakdown in trust that comes with Misbelief.”
– Michael Shermer, Publisher Skeptic magazine and author of Conspiracy: Why the Rational Believe the Irrational

 I hope you enjoy the book.

Irrationally yours,

Dan