Pocket Ariely takes Dan
Ariely’s lifelong work in
behavioral economics
and puts it at the tip of
your fingers... literally.

From Center for Advanced Hindsight Blog: Capture Attention for Your Cause: Behavioral Triggers for Giving

By Jessica Cox, Giving Docs, 2017 Startup Lab  Despite popular science publications making it common knowledge that giving makes us happier (1), giving is the exception, not the norm. This infrequent donation behavior was…

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