Reader Response: Day 15

Jun 03

Like this reviewer, you may discover some untapped talents after reading Irrationally Yours.

Irrationally Yours,

Dan Ariely

Reader Response: Day 14

Jun 01

After reading Irrationally Yours, this entrepreneur is finally able to make her mark.

Irrationally Yours,

Dan Ariely

Reader Response: Day 13

May 30

On lucky day 13, listen to this gentleman reader’s turnaround story.

Irrationally Yours,

Dan Ariely

Reader Response: Day 12

May 28

Hear her story on an open door policy below, and check out more reader responses in this album.

Irrationally Yours,

Dan Ariely

Reader Response: Day 11

May 26

This reader got lucky after reading Irrationally Yours. Maybe you can get lucky too!

Irrationally Yours,

Dan Ariely

Review of Irrationally yours (ASSOCIATED PRESS)

May 25


In his compilation of articles from his Wall Street Journal column, “Ask Ariely,” Dan Ariely wraps in a clever bow all the questions we’ve ever wanted answered concerning the behavioral intricacies that dictate the decisions we make.

He offers extremely practical advice, like babysitting friends’ children for an entire week to better estimate the costs and benefits of having children, in addition to brain-stretching teasers like how to choose the least used bathroom stall (it’s the one furthest from the door).

As always, Ariely’s intelligence is swathed in humility and charm. Bolstering his already likable writing style are cartoons by the talented William Haefeli, which help to humorously drive home Ariely’s points.

While “Irrationally Yours” offers some tangible steps on how one can stick to a diet or have a better time vacationing, it also offers something more. For example, in one piece we learn exactly why long commutes are so hard on us (in a word, unpredictability). In another, we learn how to feel better about ourselves in the midst of that traffic (in another word, altruism). On one page he offers concrete solutions, and on another, a different way to think about the problem in the first place, therefore minimizing our dissatisfaction.

Some answers are very insightful, with an added dose of humor. A few land solidly on the witty side and offer little sound advice. However, it’s this mix of academics and laughs that makes the book not only useful, but also enjoyable. Without the drawings and one-off jokey answers, “Irrationally Yours” could prove an information overload for someone seeking real decision-making help. But combine Ariely’s obvious intellect with funny quips and whip-smart cartoons, and you have a read that could lightheartedly change your life.

So for those less interested in a detailed write-up of lengthy experiments conducted using the scientific method and more interested in the conclusions those experiments deliver, Ariely’s words will offer high quality rationality with a quick pace. There is even a section providing insight about the best way to recommend a book. Taking a cue from Ariely himself, let’s just say heightened expectations are a safe bet this time.

Ask Ariely: On Risky Questionnaires, Great Expectations, and Victims of Piracy

May 23

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to

This week, in celebration of my new book Irrationally Yours (which is based on this column), I’d like to share some feedback that I received from a reader. Please enjoy the video.


Dear Dan,

I am ready to start investing for my retirement, but I’m struggling with those risk questionnaires. I’m not sure that I really know any of the answers. The results show that I’m somewhat conservative, but I don’t trust their conclusions. Any advice? 


Deciding how much risk to stomach in your investment plans is a huge decision that will have a major impact on your savings and ability to retire. AND I don’t think you should base that big decision on your response to some risk-assessment questionnaire. The questions in most of these risk-attitude-assessment tools are about feelings, but you should focus on how much money you’ll need to retire and the quality of life you would have under different investment scenarios. Let’s just assume that you hate the feeling of losing. So what? Should we doom you to a life of poverty just because you feel bad when you lose money? My advice: Figure out how your life might look like with various investment approaches, figure out which tradeoffs you are (and aren’t) willing to make and plan your investments accordingly. Meanwhile, you can deal with your fear of risk directly. Learn yoga, meditate, take some medication, avoid looking at your portfolio more than twice a year—do whatever you need to deal with your emotions, but make sure that doesn’t interfere with the way you decide to invest.


Dear Dan,

The other day, I ordered a new drink, a “London Fog tea latte,” at a local café. It arrived on the counter in a porcelain teacup with a saucer, and four lavender seeds were arranged in a fleur-de-lis at the center of the froth. The barista gave me a bestowing nod. It was the best tea latte I’d ever tasted; I found myself saying “Mmm” before the cup even reached my lips. Do our expectations actually affect how things taste to us? 


For sure. In an experiment we conducted about ten years ago at MIT, we gave the students two small beer samples and asked them to pick the one they wanted a full glass of. One sample was just plain beer, but the other sample was a regular beer plus some balsamic vinegar. We didn’t tell some students about the special ingredient, and they liked the beer with the dark additive. But when we told our tasters about the vinegar, their expectations kicked in; they expected to hate it and sure enough, they did. Such results show that expectations do indeed change what we like. More important, they show us that expectations are a fascinating interplay between our brain and our mind. We are always trying to predict the future and prepare for it. As our body changes to accommodate to the anticipated experience, it also makes those anticipations more likely to materialize. This is why expectations can change our actual experience—and why we should embrace them as much as we can. (My next answer, by the way, is going to be particularly insightful. Wait 30 seconds, and read on.)


Dear Dan,

My nephew has been downloading music and movies illegally from the Internet. How can I get him to respect intellectual-property rights without sounding self-righteous? 


My own view on illegal downloads was deeply modified the day that my book on dishonesty was published—when I learned that it had been illegally downloaded more than 20,000 times from one website. (The irony did not escape me.) My advice? Get your nephew to create something and then, without him knowing, put it online and download it many, many times. I suspect that will make it much harder for him to keep up his blithe attitude toward piracy.

See the original article in the Wall Street Journal here.

Irrationally Yours is out TODAY!

May 19

My new book Irrationally Yours, based on my “Ask Ariely” column in the Wall Street Journal, comes out today.

In this video, I offer advice to passersby on everything ranging from commuting to work to a trip around the world.

Irrationally Yours,

Dan Ariely

Irrationally Yours is published today!

May 18

Dear Friends,

My new book — Irrationally Yours is out today.  The book is based on my “Ask Ariely” column with some amazing cartoons by William Haefeli.

Here is a sample of what you might learn from the book…..

  • What can you do to stay calm when you’re playing the volatile stock market?
  • What’s the best way to get someone to stop smoking?
  • How can you maximize the return on your investment at an all-you-can-eat buffet?
  • Is it possible to put a price on the human soul?
  • Can you ever rationally justify spending thousands of dollars on a Rolex?

And here are some extra kind words from a few individuals:

With 70% of his body burned, 3 years in hospital, and decades of experiments in social science, Dan views life from a unique perspective. In this thoroughly entertaining book Dan providing insightful advice to a vast range of human problems. I loved it.

Terry Jones, Monty Python member, director, actor and writer


Ariely is a master observer of human foibles. His advice is funny, thoughtful, and well-founded. Sometimes all three together. My advice: read it, enjoy it, think about it.

Al Roth, Craig and Susan McCaw Professor of Economics at Stanford University, Nobel laureate in Economics.


From advice on relationships to insight on superstitions, Ask Ariely is as informative as it is witty. I really enjoyed reading it.

Dr. Ruth K. Westheimer, Sex Therapist


The human brain is one of the largest mysteries in the world. Trying to understand its complexities and improve our behavior is one of the main challenges society deals with. In Irrationally Yours, Dan shares with us some of these mysteries and the tools for accomplishing this task.

Anthony “Tony” Robbins, life coach. Author of Unlimited Power, Unleash the Power Within and Awaken the Giant Within.


Dan is the most provocative, interesting, and to-the-point advice columnist you are likely to read, whether on your job, your love life, your kids or your disrespectful neighbors.

Tyler Cowen, Holbert L. Harris Professor of Economics at George Mason University, Author of Average Is Over and blogger at


There is nobody better placed to solve your problems than Dan Ariely. A master of both rationality and irrationality, he’s wise enough to know which to recommend in any situation. A funny, addictive, life-changing book.

Tim Harford, author of The Undercover Economist Strikes Back


And here are a few links:






Reader Response: Day 9

May 18

This reader was inspired to pursue her dreams after reading Irrationally Yours. Hear her story below:

Irrationally Yours,

Dan Ariely

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