DAN ARIELY

Updates

Ask Ariely: On Favorite Flicks, Cosmetic Complications, and Expert Exchanges

January 5, 2021 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

My friends and I are huge fans of action movies, and before the pandemic we used to gather once a month at someone’s house to watch a film. We’ve tried to keep the tradition going by picking a movie for everyone to watch on their own schedule and then getting together on a video chat to talk about it. I enjoy the discussions, but why don’t I seem to like watching the movies as much anymore?

—Jack

Research has shown that when people do something together, shared emotions are amplified, making the activity feel more intense and engaging. That’s especially true if there’s an exciting or emotional component to the activity, as with an action movie. To bring back some of the experience you’re missing, try organizing a watch-party where everyone streams the movie at the same time. Knowing you’re part of a group experience, even in virtual form, can bring back some of the excitement until you can start meeting in person again.

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Dear Dan,

Earlier this year my brother decided to have cosmetic surgery. He understood that there was some risk involved, although it was low. Unfortunately, there were complications during the surgery and he ended up even more dissatisfied with his appearance than before. Now he’s considering a second surgery to correct the first one, but he’s worried that he’s making the same mistake twice. Do you think he should go ahead?

—Lee 

Learning from past decisions is important, but it’s tricky to be sure we’re learning the right thing. In your brother’s case, the fact that his decision to have surgery led to unfavorable results doesn’t necessarily mean the decision was wrong. It’s easy to be swayed by “outcome bias”—using our knowledge of how a decision turned out to judge whether it was right in the first place. Based on the available information at the time, having the surgery could have been the right decision even if it turned out badly.

Likewise, your brother has to decide about a second surgery based on the information that’s available now, not knowing what the future will bring. My advice is for him to talk to his surgeon and learn everything he can about the probability of new complications. He should only go forward with the surgery if he’s willing to live with that risk, knowing that it can be reduced but not eliminated.

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Dear Dan,

My family did a Secret Santa gift exchange this year, and I was assigned my sister’s new boyfriend, whom I hardly know. I ended up getting him a book, but I have no idea whether he liked it. What’s the best way to buy a gift for someone you don’t know well?

—Allison 

Rather than trying to figure out what the recipient likes and risk getting it wrong, why not give them an experience they’ve never had before, like trying a new kind of cuisine? That way, even if they end up not loving the gift, at least they will have something new and unexpected to look forward to.

See the original article in the Wall Street Journal here.

Ask Ariely: On Seasonal Steps, Vibrant Videos, and Peak-End Presentations

December 12, 2020 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

Every year around this time I take down boxes of holiday lights from the attic, thinking I will put up a big display in front of my house. But it always seems to take longer than I expected, and I don’t manage to get it done in time for Christmas. What can I do to make a better plan?

—Chris 

Our tendency to underestimate the amount of time it will take to complete a task is referred to as the planning fallacy, and it’s very common. Research has shown, however, that people are much better at estimating the amount of time required for smaller tasks compared with bigger ones. So a good way to combat the planning fallacy is to break up a complex project into many sub-tasks. This year, try thinking in advance about all the steps involved in putting up a light display: getting the boxes down from the attic, designing the display, stringing lights, setting up the power connection. By estimating how long each step will take, you’ll get a better sense of how early you need to start.

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Dear Dan,

My local gym offers live classes online, and I really enjoy them. Last week I had to miss a class with my favorite instructor and meant to download a recording of it later in the day, but somehow it just didn’t feel as urgent, and I never got around to it. Why do you think the class not being live made such a difference?

—Jenna 

It might seem odd, but in a sense it’s easier to schedule a live event at a fixed time than a recorded one you can view whenever you choose. With a live event, we know we have to put it on our calendar and schedule other things around it. But since a recording can be viewed at any time, we usually don’t bother to schedule it in advance, thinking we’ll get around to watching it whenever we have time. As a result, it falls to the bottom of our to-do list, behind more time-sensitive obligations. Next time you have to miss an exercise class, I suggest you schedule a time for viewing it and put it on your calendar as if it were live. That will help you protect the time rather than letting the extra flexibility cheat you out of it.

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Dear Dan,

Recently I gave a talk as part of an online conference. There were lots of technical problems at the beginning, which made me get flustered and trip over my words. But eventually I regained my composure and the talk ended well. Afterward, I heard that the attendees responded very positively to my presentation, which surprised me given the rocky start. I’m wondering if maybe the people just felt bad for me?

—Talya 

If the audience gave equal weight to every minute of your talk you might have ended up with a lukewarm response. But when people reflect on experiences they tend to follow the “peak-end rule,” meaning they are most influenced by the high point and the end of the experience. This worked to your advantage, since people remembered the end of your talk better than the beginning. Next time you give a talk, remember that even if you get off to a bad start, you shouldn’t get too stressed because you still have time to fix things.

See the original article in the Wall Street Journal here.

Ask Ariely: On Pandemic Plans, Big Birthdays, and Appraisal Agreements

November 14, 2020 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

The holidays are right around the corner, but I’ve been hesitating to make plans to visit family or host a party. The changing Covid-19 situation means that any plan I make is likely to change or fall through, and I could end up really disappointed. Am I right that it’s better to wait and see what happens closer to Thanksgiving?

—Maggie 

It’s perfectly understandable that you’re wary about making plans. Many of the things we looked forward to in 2020 were disrupted by the pandemic, leaving us with a long list of disappointments. Nevertheless, making plans is important: It gives us something to look forward to, which is useful and important in itself. Instead of doing nothing, then, why don’t you make plans with built-in contingencies.

For example, you could invite a small group of guests for an outdoor potluck on Thanksgiving, and say that if the weather is too cold or people are unwell, you’ll arrange a way to donate the food to the needy. We might end up not having the holiday we hoped for this year, but in general people can bounce back from a change in plans much more easily than we can deal with uncertainty about the future.

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Dear Dan,

I’m about to turn 60, and I’ve noticed that lately I’ve been doing things that are out of character for me. Last month I even signed up for a 5K race, even though I’ve never been a runner. Do you think this could be some kind of avoidance mechanism, so I won’t have to think about my big birthday?

—Bryan 

We get older every day, yet some birthdays carry more weight than others. Researchers have found that at the start of a new decade of life, people tend to search for new sources of meaning. Often this means taking on new challenges or doing other things that break their normal pattern of life, such as having an extramarital affair. So all things considered, running a 5K race sounds like one of the most positive ways you can respond to turning 60.

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Dear Dan,

When my parents died, they left their house to me and my siblings. I would really like to live in the house, so I offered to pay my brother and sister for their share. We got appraisals of the house’s value from multiple real-estate agents, but they each gave different estimates and my siblings and I can’t reach an agreement on how much it’s really worth. Do you have any thoughts on how to resolve the situation?

—David 

The problem here is that real-estate agents are often mistaken when they price a houses, so you and your siblings aren’t sure which estimate to trust. So let the market determine the house’s value instead. Put it on the market for a set time-frame, such as three months, and see what’s the highest offer you get. Then you can decide if you want to sell the house or pay your siblings at that value. With this method, no one will feel like they have been cheated out of their fair share.

See the original article in the Wall Street Journal.

Ask Ariely: On Halloween Handouts, Language Lapses, and Better Bids

October 31, 2020 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

For Halloween this year, we are going to leave a plastic jack-o-lantern full of wrapped treats on the doorstep along with a sign that says “Only one piece of candy per trick-or-treater, please.” Is there anything we can do to make sure children follow this rule?

—Julie 

You might be surprised to learn that this isn’t a new question. Back in the 1970s, a study tested if trick-or-treaters would take more candy from an unattended bowl than they were supposed to. Unsurprisingly, the answer was yes. But the researchers found that if they placed a mirror next to the bowl, children were less likely to take too much. Evidently, seeing ourselves increases our sense of self-awareness, which in turn leads to greater pressure to behave honestly. With that in mind, try adding a mirror to your Halloween display this year.

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Dear Dan,

My wife is from the Netherlands, and we’ve talked about moving there someday. I’d like to start learning Dutch to prepare for this possibility, and I’ve bought some textbooks and recordings to help me practice. How should I approach the task? Is it better to study a small amount every day or to have longer sessions on the weekends?

—Terrance 

Learning a new language is much harder for adults than for young children. It takes time and dedication, but we can easily get discouraged when we feel we’re not making progress. My recommendation is to set yourself the goal of practicing every day, but allow yourself to skip one day each week. Research shows that building some “slack” into our goals helps them to seem more attainable. Just as important, it helps us not to feel like complete failures when we inevitably slip, making it easier to get back on schedule.

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Dear Dan,

I recently attended my first art auction, but to my surprise it was nothing like in the movies—no raised paddles or emotional bidding wars. Instead, participants submitted private bids, and each lot went to the highest, with no chance for people to raise their bids. Why would an auction house use this method?

—Lisa 

What you witnessed was a “sealed-bid auction,” where each person submits a bid in advance and no one knows what other people are bidding. This is less exciting than an “English auction,” where participants bid against each other and the last person willing to raise their bid gets the item and pays for it. These are just two of the many possible auction formats, and new ones keep being invented. This year’s Nobel Prize in economics went to Paul Milgrom and Robert Wilson for their work on auctions.
Which auction format to use depends on the seller’s assumptions about how much buyers are willing to pay. If the seller expects the potential bidders to differ greatly in how much they will pay for an item, it’s advantageous to use a sealed-bid auction, since it keeps high bidders from discovering that they could have won the item for less. When potential bidders don’t know how much an item is potentially worth, an English auction will usually bring the highest price, because it allows bidders to establish the item’s value by learning from one another’s bids. As you discovered, the goal of the auction house isn’t to create the most exciting auction but to maximize sale prices.

See the original article in the Wall Street Journal.

Ask Ariely: On Apologetic Accomplishments, Polling Plans, and Donation Dollars

October 17, 2020 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I’m about to meet my girlfriend’s parents for the first time, and I want to make a good impression. How can I tell them about my accomplishments without coming across as conceited?

—Chris 

People want to be liked and respected, but our instincts about how to impress others can be wrong. One popular technique is to balance self-promotion with humility by using “humblebragging”—for example, “For some reason, I keep on getting asked to lead all the innovative projects at my company.” You might think this is a good way to convey to your girlfriend’s parents that you are accomplished but not arrogant.

According to a 2018 study, however, humblebragging usually makes people like you less than straightforward boasting, because they see it as insincere. So I humbly suggest that when you meet the parents, you mention just one or two things you’re proud of, but do it directly and unapologetically.

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Dear Dan,

I’ve been voting in presidential elections for decades, but this year is the first time I’ve been bombarded with emails and social-media posts telling me to “make a plan” to vote. Why are organizations spending so much to get this message out? Don’t most people already know how to vote?

—Naomi 

Whether the issue is saving money, exercising more often or voting in an election, good intentions don’t automatically lead to action. The message to “make a voting plan” stems from social science research showing that people are more likely to follow through when they are prompted in advance about logistics and contingencies.

The power of prompts was demonstrated in a study conducted by David Nickerson and Todd Rogers during the 2008 Democratic primary in Pennsylvania. One group of citizens got a standard “get out the vote” phone call encouraging them to vote, while a different group was asked. “When will you vote? Where will you be coming from? And how are you going to get to your polling place?” People who were asked to make a plan ended up being twice as likely to vote as those who got the standard phone call.

It’s great that you have every intention of voting, but if you make a plan now, it’s more likely that you will end up actually doing it.

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Dear Dan,

The pandemic has hurt many people financially, making charities that provide food and shelter more important than ever. But people aren’t contributing to charities as much as they used to because of their own financial hardship. What can be done to break this vicious cycle?

—Luis 

When people evaluate their financial well-being, they tend to compare their current income with what they made in recent years. But even if your income has declined this year because of salary cuts or furloughs, you might still be well-off compared with other people in real need. For charities, reminding people of their relative privilege can be a powerful tool. The Royal Australian Mint, for example, is releasing “donation dollar” coins with a special design. The coins are legal tender, but they are intended to be given to a charitable cause. The idea is that the coins will remind people of their relative wealth, leading them to donate more than just the symbolic dollar.

See the original article in the Wall Street Journal.

Ask Ariely: On Personal Prices, Research Restrictions, and Mourning Methods

October 3, 2020 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I recently listed some household items for sale online—things like a coffee-maker and a vacuum cleaner. Some of them belonged to me and others belonged to my mother-in-law, who asked for my help because she’s not tech-savvy. I was surprised to see that most of the items I posted for my mother-in-law sold in a few hours, while most of mine didn’t attract buyers, even though they were similar in quality. What happened?

—Barbara 

People have a tendency to assign a higher monetary value to things when they own them. Behavioral economics calls this the “endowment effect.” It’s possible that when you were pricing the items for sale online, you unconsciously inflated the value of the things you owned, while you were more objective about the value of your mother-in-law’s things and priced them in line with what people were willing to pay. To avoid the endowment effect, try asking someone to have a look at your items and suggest prices, the way that you did for your mother-in-law.

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Dear Dan,

I am a doctoral student in biochemistry, and I need access to my university’s lab and equipment to complete my research. Due to Covid restrictions, lab time has been sharply limited, with each researcher assigned a time slot so they won’t overlap with others. At first I worried that this would jeopardize my research, but to my surprise, I’ve ended up getting a lot more work done in less time than I used to before the pandemic. How can this be?

—Rita 

When we lack a resource, whether it’s money, food or time, our brains focus on optimizing what we have, pushing other tasks to the side. This tunnel vision, also referred to as a “focus dividend,” can make us much more productive when it comes to our main task. But it can also have negative consequences for all the other responsibilities we push aside. So while you’re getting a lot done in the lab, make an extra effort to pay attention to parts of the work you might be neglecting, such as keeping good records and following safety protocols.

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Dear Dan,

A person very dear to my heart recently passed away, and I’m struggling to comprehend this immense loss. Do you have any suggestions for dealing with grief?

—Rose 

The death of someone we love is one of life’s most painful and difficult experiences. That’s why all human communities have developed mourning rituals, which give us a concrete way to express our grief. Rituals differ between cultures, but they often involve the mourner altering their appearance in some way, by wearing a special item of clothing, only wearing certain colors or styling their hair differently. Such rituals are less common in America today than they used to be, but if you don’t have a traditional mourning custom you can invent your own as a way to honor the deceased. In addition, you may find comfort in keeping something alive that was dear to the person you lost, by donating to a charity or cause in their name.

See the original article in the Wall Street Journal.

Ask Ariely: On Easy Eats, Payroll Problems, and Small Steps

September 19, 2020 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

Before the pandemic started I would have meals delivered from restaurants once or twice a week, but over the months of quarantine it’s climbed to four or five times a week, which isn’t good for my budget or health. I think about preparing a meal myself, but delivery apps make it so easy: I click a button, and there’s a yummy meal at my doorstep in about 30 minutes. How can I break this habit?

—Beata 

People are inclined to do what’s easiest, especially when we’re hungry and tired like at dinnertime. Food delivery apps capitalize on this tendency with features like one-click ordering. So one way to curb your spending is to make it a little more difficult to order food. For example, don’t store your credit card details in the app, so you have to go through the process of entering them every time you order. If you want to go a step further, delete the app after you use it so you have to download it again every time you want to order food. Having to work harder to order in may slow you down and give those groceries a better chance.

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Dear Dan,

In response to the pandemic, the U.S. government gave employers the option to defer their employees’ Social Security contributions. I just got a notification from my employer that they will not be deferring my contributions, even though I could certainly use the extra money. Why did my employer choose not to defer my payroll tax?

—Linus 

Though deferring your Social Security contribution gives you extra income now, it is not free money. It’s more like a loan from the government, and at some point in the not too distant future, you will have to make up the payments you skip. The risk of payroll tax deferral is that employees will feel richer and increase their spending, leaving them unable to pay their taxes when they come due. For this reason, I think the program will leave most people worse off in the long term, so while your employer may be depriving you of a benefit now, it is actually helping you avoid financial hardship in the future.

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Dear Dan,

When I was admitted to law school I knew it was a three-year commitment. But at the start of my second year I’m feeling anxious and unmotivated, and I often don’t feel like studying. What can I do to make sure I stay on track until I graduate?

—Juliana 

Setting long-term goals is important, but it’s very difficult to feel motivated when your daily progress seems so small. Over three years of law school, every week of study gets you less than 1% of the way to your goal, no matter how hard you work.

To avoid frustration, try setting smaller and more frequent learning goals, which will allow you to celebrate more moments of success. At the end of a week when you’ve made good progress, reward yourself with a glass of wine; at the end of a month, allow yourself to take a day off. By changing your focus from two years from now to the end of the week or the month, you’ll be able to feel regularly that you’re making progress.

See the original article in the Wall Street Journal here.

Ask Ariely: On Management Methods, Dramatic Donations, and Online Offers

September 12, 2020 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I’ve tried several techniques to be more organized and productive—to-do lists, time-management apps, keeping a journal. But switching between all these methods only makes things more confused. How do I figure out the best productivity system for me?

—Wesley 

Behavioral economists refer to this kind of overplanning as structured procrastination. Juggling productivity tools and platforms makes us feel we’re making progress, when in fact they’re just another way of distracting us from our work.
To avoid this, take an experimental approach: Pick one time-management method and use it exclusively for a month. When the month is up, ask yourself if you really need a different method or extra tool. By committing to a single method and giving it time to work, you’ll be able to find out which productivity tools suit your needs and which just waste your time.

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Dear Dan,

I’m an actor in a local theater company, and sometimes we perform at benefit events for nonprofits that only pay a small stipend. In those cases, I always donate the money back to the group. But recently I was in a benefit where the play was so popular that we gave a number of extra performances, and the fee I received was significant. This time I find myself resisting the idea of donating the money, even though I never expected to earn anything from the play. Why do I feel so reluctant and how can I overcome it?

—Carol 

We all enjoy the warm glow we get from being generous, but that feeling tends to diminish as the amount of money we give increases. Donating $500 doesn’t feel 10 times as good as donating $50, while the pain of giving up the larger sum is much more noticeable. The best way to avoid this problem is to commit to a donation policy in advance, rather than to evaluate each individual gift. For example, you could tell your theater’s manager that you want to donate all your stipends from benefit performances for the coming year and even ask for a certificate or receipt. That way you won’t feel tempted to change your mind each time.

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Hi, Dan.

I have a 12-year-old son, and when I looked at his social media accounts last week, I was shocked to see how many ads and solicitations he receives. I’ve already talked to my son about more serious internet dangers, but how can I teach him to resist the pressure to throw away money online?

—Sadaf 

Instead of telling your son how these solicitations conflict with your values as a parent, try pointing out how they conflict with his own values. A clever 2016 study by behavioral scientist Christopher Bryan and colleagues found that adolescents could be convinced to avoid unhealthy snacks by framing it as a way of standing up against the deceptive advertising practices of junk food companies. Similarly, asking your son to take a stand against manipulative online solicitations will help him feel that he’s striking a blow for his own independence rather than obeying a parental rule.

See the original article in the Wall Street Journal.

Ask Ariely: On Philanthropic Freebies, Missing Masks, and Behavioral Biases

August 22, 2020 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I often get mailers from environmental charities containing items such as address labels, note pads and greeting cards, along with a request for a contribution. Do these freebies actually increase contributions, or would charities do just as well with a simple request for money?

—Ted 

Charities are usually better off if they avoid offering incentives like gifts, premiums and raffles. Such rewards encourage us to think about donating as an exchange, raising the question of whether a sheet of address labels is really worth $50. The question the environmental charity should be asking is whether the future well-being of the planet is worth $50. Instead of focusing on transactions, charities do best when they connect with people on the level of identities and values.

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Hi Dan,

During a pandemic, wearing a mask in public places is an easy way to promote the common good. What makes some people so vehemently opposed to masks, despite the scientific evidence in favor of wearing them?

—Wayne 

When we justify our own behavior, we often say that it’s the result of careful deliberation about values and benefits. Opponents of wearing masks might argue that they are defending individual liberty against government power or that masks aren’t really necessary to avoid infection. In reality, however, the way we behave is usually governed by what people around us are doing, especially those we perceive as being in our own social group.

This means that if you belong to a community where the norm of mask-wearing hasn’t been established, you’re unlikely to buck the trend by wearing one yourself. But if the norm shifts and mask-wearing becomes expected, most people will change their behavior, regardless of the principled reasons they once gave for not wearing a mask.

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Dear Dan,

As a teacher in an executive education program, I give my students a lot of advice about how to avoid bad habits and biased thinking. But I find that I often fall victim to these things myself, even though I’m aware of the dangers. Do you find that being a behavioral economist makes it easier to behave rationally?

—Madison 

Behavioral biases affect everyone, including those of us who study them. Biases are like optical illusions: Even when we know what we’re seeing isn’t real, we can’t help seeing it. In my experience, the best strategy is to recognize that I will behave in predictably irrational ways unless I make it easier for myself to act the way I want to.

For example, I want to eat more vegetables, and I know that I’m more likely to actually do it if I find them ready to eat when I open the refrigerator. So I make sure to clean and prepare vegetables in advance, in order to not give myself an excuse to eat something quick and unhealthy instead. Similarly, I know that I’m more likely to go for a morning run if I make an appointment to run with a friend. Designing the right environment for ourselves is the best way to control our own bad tendencies.

See the original article in the Wall Street Journal.

Ask Ariely: On Tasty Treats, Pandemic Protocols, and Sustained Stressors

August 3, 2020 BY Dan Ariely

Here’s my Q&A column from the WSJ this week  and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

I manage a small company, and I want to give my employees a gift that will bring them joy during these difficult times. Any suggestions?

—Maya 

I would suggest gifts that provide a fun experience while fostering a feeling of connection, which we all need nowadays. One option would be to give people a gift card for a takeout meal from their favorite restaurant. That would give your employees a treat and allow them to support a local business they care about.

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Dear Dan,

I live in New Zealand, where we are currently almost Covid-19-free. The border is closed except for New Zealand citizens coming back home, and they have to spend two weeks in isolation in a designated quarantine hotel. Recently, there have been several big news stories about returnees who broke quarantine to go to a supermarket or a liquor store, potentially exposing dozens of people to the virus. What makes people think it’s OK to flout the rules like this?

—David 

Getting people to follow safety protocols during the pandemic is a good example of the economic problem known as the tragedy of the commons. If everyone follows the rules, the whole community benefits. But if one person starts to bend the rules for their own advantage, others will follow suit, until the system falls apart and everyone is worse off. The common danger we’re all in should be an opportunity to increase cooperation and social cohesion, not just in New Zealand but everywhere.

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Hi, Dan.

As a teacher, I’ve been closely following the debate over whether to reopen schools. My school district closed in March when there were just a handful of cases in the state. Now we have thousands of cases, but the schools are planning to reopen in the fall. Why have people’s perceptions of Covid-19 risk changed so much in the last few months?

—Ashe 

Deciding whether to reopen schools involves balancing many factors—not just the quality of remote versus in-person instruction but student’s need for school lunches and the economic burden of child care on working parents. Our perception of risk, however, has been affected over the last five months by what psychologists call habituation. When Covid-19 began to spread, the unknown nature of the virus and the rapid increase in hospitalizations and deaths created widespread fear, making people very unwilling to take risks.

That level of alarm is hard to sustain. In general, people adapt to new realities surprisingly quickly. The danger of Covid-19 hasn’t gone away—in fact, in many places it’s worse than ever—but we soon stop paying as much attention to frightening statistics and headlines. We may start lowering our guard in small ways—forgetting to wear a mask or leaving our “bubble” to visit a parent or friend. When it comes to schools, the benefits of reopening now feel bigger to many people than the dangers, simply because we’ve gotten used to living in a risky environment.

See the original article in the Wall Street Journal.