Thousands of people are currently involved with getting out the vote. They canvas neighborhoods, stand on street corners, write letters, make calls, and donate money to campaigns. But they rarely know if this has an impact. That’s about to change.
We teamed up with Rock the Vote and VoteRockIt to design and build a new app that allows highly engaged voters to make an impact within their personal networks. The Rock the Vote 2016 app amplifies the motivation and energy of get-out-the-vote volunteers by creating direct links from dedicated voters to their more complacent friends.
Here’s where science comes in. Research has found that simply making a plan can be incredibly effective for actual follow-through. Additionally, letting your friends, family, and co-workers know that voting fulfills a social obligation is something that can serve as an important reminder of their civic duty and generate more interest and involvement going forward.
Interested? Great! We’re here to help you channel your efforts into impacting our democracy, one fence-sitter friend at a time. Become a voter champion by inviting friends in your virtual or local networks to join your team; sign the Rock the Vote pledge, find your polling site, look up the candidates on your ballot, and share posts to your larger social media networks. Most importantly, turn your voting enthusiasm into action-based, goal-driven steps for others. Use the app to encourage your complacent friends to commit to voting, to make a concrete plan, and finally, to share that they’ve actually done it. The power is in your hands.
The team that created the app includes Dan Ariely, Julie O’Brien PhD, Steven Prince PhD, Stephanie Tepper, and Allison Waters (Center for Advanced Hindsight), Matt Hudson (app developer and founder of VoteRockit), and the civic tech and policy team at Rock the Vote.