Happy irrational birthday

June 1, 2013 BY danariely

Three years ago today was the publication date of “The Upside of Irrationality”

The book has 2 parts: the first is about motivation at work, and the other is about personal life (dating, happiness etc).  Interestingly, in the last year I am getting much more interest from companies to do field research related to both of these domains, and this is leading to some new exciting findings on the psychology of labor and on dating…..   More to come.

For now, Mazal Tov