5th birthday

February 19, 2013 BY danariely

5 years ago today Predictably Irrational was published.

It has been an amazing five years — and I just wanted to say thanks to those of you who read and reacted to this research.

Irrationally yours



p.s This was my blog post from 5 years ago:

I am delighted to announce the birth of Predictably Irrational.

Predictably Irrational was born after a rather long but mostly painless labor, and so far seems healthy and in good spirit. Predictably Irrational is largely orange and blue, but they tell me that this is normal (or at least acceptable).

At birth it is about 300 pages, and 9 x 6 x 1.1 inches.

They tell me that the next few weeks will be a lot of work around the clock, and sleepless nights. But as the proud father, I am looking forward to this next step.