DAN ARIELY

Updates

The Switching Type

November 2, 2016 BY danariely

Companies in the electric power industry want to keep their current customers and attract new ones. But when customers move to a new residence, they often switch providers. So, what’s the most effective way to convince these customers to switch back? A recent study suggests that goal-oriented go-getters are motivated not just by saving money, but by completing a task. Julie O’Brien, a research associate at Duke’s Center for Advanced Hindsight, discribes the “switching type” a personality trait and a novel way to appeal to customers.

 

And the iTunes link:

https://itunes.apple.com/us/podcast/the-switching-type/id420535283?i=1000377340352&mt=2