The Upside of Irrationality

By Dan Ariely

Irrationality is not all bad. In the Upside of irrationality, Dan Ariely examines some of the positive effects irrationality have on our lives and offers a new look on the irrational decisions that influence our personal lives and our workplace experiences as well as our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.

“The fact that we’re not as logical as a computer is not a bug, but a feature. In this insightful, delightful, and illuminating book, Ariely shows how letting our emotional selves beat out our rational selves changes the decisions we make in the long run, often because we ignore the inconvenient facts in front of us.” CHRIS ANDERSON  |  Editor-in-Chief of Wired, Author of The Long Tail

“Everyone who has to make decisions (and has to deal with decisions of others) must read this book.” MEHMET OZ M.D.  |  Vice Chair and Professor of Surgery at Columbia University; Host of the Dr. Oz Show

“Once again, Dan Ariely takes us on a funny, fascinating, alarming tour of our own irrational minds. You’ll never look at money, work, romance, revenge, politics, medicine, shopping, or happiness the same way again.” DAVID POGUE  |  New York Times Technology Columnist