I do research in behavioral economics and try to describe it in plain language.

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THE BLOG: Email Notifications

How many of our emails should we know about the moment someone decides to email us? 205 billion.  That’s the number of emails we sent and received in 2015, and that number is expected to grow to 246 billion by 2019.[1]  What does...

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What do you mean by the term irrational?

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