I do research in behavioral economics and try to describe it in plain language.

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THE BLOG: A new online course for social entrepreneurs

At the Startup Lab (my incubator at Duke University’s Center for Advanced Hindsight), we aim to empower early stage startups to build better consumer health and finance products by teaching them how to apply both the findings and methods of behavioral economics...

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What do you mean by the term irrational?

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A Documentary
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