Dan Ariely on Motivation
Mac vs. PC Series
Predictably Irrational w/ Sparkcreative
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Introduction
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Relativity: We Rely on Comparisons
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First Decisions Matter a Lot
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The Temptation of Free
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Social vs. Financial Exchanges
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Hot States: We Don’t Recognize Ourselves
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Hot States: Self-Control Mechanisms
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High Cost of Attachment
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Keeping Options Open
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Expectations Color Experiences
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Dishonesty: Everyone Cheats a Little Bit
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The Promise of Behavioral Economics
Predictably Irrational by Chapter
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Chapter 1: The Truth about Relativity
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Chapter 2: The Fallacy of Supply and Demand
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Chapter 3: The Cost of Zero
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Chapter 4: The Cost of Social Norms
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Chapter 5: The Influence of Arousal
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Chapter 6: The Problem of Procrastination
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Chapter 7: The High Price of Ownership
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Chapter 8: Keeping doors open
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Chapter 9: The effect of expectations
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Chapters 11 & 12: The Context of Our Character