Now that it’s the end of a busy teaching semester, I thought I’d take a moment to share one of my favorite classroom moments from a marketing course I taught some years ago at MIT.

The first 2 questions of my exam

Here are the first two question of the exam I just gave: 1) My parents and grandparents would be most proud of me if: a. I did not cheat on this exam and got the score I deserve b. I cheated on…