Reviews – Interviews

Testimonials
groopman.jpg “A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.”Jerome Groopman, Recanati Professor, Harvard Medical School and author of “How Doctors Think”
gilbert.jpg “Predictably Irrational is a charmer — filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making.”Daniel Gilbert, Professor of Psychology, Harvard University and author of “Stumbling on Happiness”
mcfadden.gif “Predictably Irrational is going to be the most influential, talked-about book in years. It is so full of dazzling insights — and so engaging — that once I started reading I couldn’t put it down.”
OR
BUY THIS BOOK! It is a page-turner, absorbing and instructive, a REAL BARGAIN! You won’t be able to put it down! In addition to learning about flaws in your decision-making and how to correct them, you get, ABSOLUTELY FREE!, dazzling insights into the best and brightest of contemporary social research. Predictably Irrational is going to be the most influential, talked-about book in years. Be the first person in your social circle to get a copy! You will be glad you did!
Daniel McFadden, Nobel Laureate in Economics, 2000 Morris Cox Professor of Economics, University of California at Berkeley
arrow.jpg Dan Ariely’s ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, Predictably Irrational provides a standing criticism to the explanatory power of rational egotistic choice.
Kenneth Arrow, Nobel Laureate in Economics 1972, Professor of Economics Stanford University.
moore.jpg A delightfully brilliant guide to our irrationality – and how to overcome it – in the marketplace and everyplace.
Geoffrey Moore, author of “Crossing the Chasm” and “Dealing with Darwin”
nn.jpg After reading this book, you will understand the decisions you make in an entirely new way.
Nicholas Negroponte, founder of MIT’s Media Lab and founder and chairman of the One Laptop per Child non-profit association.
ross3.jpg This entertaining yet brilliant book helps us recognize the foibles that underlie the decisions we make in our life — large and small, profound and banal. More than just pointing our mistakes, Ariely helps us understand and appreciate the complex beauty of human nature. It’s nothing less than a witty survival manual for the early 21st century.
David A. Ross Director emeritus, San Francisco Museum of Modern Art and Director emeritus, Whitney Museum of American Art
dafna2.jpg A fascinating book, original in style and perspective. Every chapter presents different counter intuitive findings, and important insights that will leave you questioning a wide spectrum of beliefs about the decisions we all make. A fascinating and charming read, much like the author himself.
Dafna Ariely, Dan’s mother
james2.jpg Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good.
James Surowiecki, author of “The Wisdom of Crowds”
shapeimage_18.jpg Dan brilliantly shatters common misperceptions in highly unusual ways that become permanently etched in your memory. Predictably Irrational will forever change how you think about such diverse subjects as product pricing, packaging, and online sex. It is a must read for anyone who wants to make better decisions in either their personal or professional life. We plan to buy copies for all of our clients. Of course, we expect to receive a family discount….
Yoram Ariely, Dan’s father
shapeimage_17.jpg Predictably Irrational is a an engaging, insightful and funny book, with important lessons for the decisions we make every day. But, imagine how it feels to live with the author ….
Sumi Ariely, Dan’s wife
whm.jpg Predictably Irrational is a solidly scientific, eminently readable, and remarkably insightful look into why we do what we do every day … and why it’s so hard to change, even when we “know better.”
Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia
alan_kay4.png One of the best books this year, or any year. A towering contribution that helps us better understand how much un-thinking we do most of the time, and how
to counteract it. Everyone who has to make decisions (and has to deal with decisions of others) must read this book.
Alan Kay, President of Viewpoints Research, winner of the Turing, Draper, and Kyoto Prizes
daniel_kahneman_200×250.jpg Predictably Irrational will amuse you as it makes you wiser, and what you will learn about how you make choices will surprise you and may even change you. As a bonus, you will learn how much fun the
scientific study of decision making can be.
Daniel Kahneman, Nobel Laureate in Economics, 2002
Eugene Higgins Professor of Psychology and Public Affairs, Princeton University.
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Interviews
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