By DAVID BERREBY Published: March 16, 2008  For years, the ideology of free markets bestrode the world, bending politics as well as economics to its core assumption: market forces produce the best solution to any problem. But these days, even Bill Gates…

Not as rational as we think we are

By Russ Juskalian, Special for USA TODAY Can thinking about an arbitrary number influence how much you’re willing to pay for a computer keyboard, a bottle of wine or a box of chocolates? Apparently so – and the degree of influence may…

Irrationality is human

Anti-economist Dan Ariely says people act in predictably foolish ways Joseph Brean, National Post Published: Saturday, February 23, 2008 The Martian scientist who descends to Earth to bring fresh perspective to human foibles is a common conceit in everything from anthropology to…

The choice isn’t yours

Review by Tim Harford Published: February 23 2008 00:17 | Last updated: February 23 2008 00:17 Not long ago three professors, Daniel Ariely, Elie Ofek and Marco Bertini, set up a stall to hand out free cups of coffee at the Massachusetts…

Master Of Decision (the Jewish Week 03/05/2008)

Dan Ariely is an MIT professor who served beer in a brewery and dressed in a waiter’s outfit as part of his research into decision making. A leading behavioral economist, Ariely has heightened abilities to observe what’s going on around him, from…