Theory vs. Reality
[quicktime]http://stream.fuqua.duke.edu/Content/Users/dandan/MacPC/MacPC03-G_512K.mov[/quicktime]
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Dan Ariely
My Irrational LifeParticipate in our study now
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The Books
The Upside of Irrationality
Irrationality is not all bad. In the Upside of irrationality we examine some of the positive effects irrationality have on our lives and offer a new look on the irrational decisions that influence our personal lives and our workplace experiences.
Predictably Irrational
When we make decisions we think we're in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.
