Let me set the scene: It’s midway through the annual Society for Judgment and Decision Making conference in Toronto. Inside a conference room, behavioral and health scientists passionately discuss how to help people make healthier decisions while the event staff set up a snack table with coffee and huge cookies outside.

The session ends and the scientists start to exit, and I wonder what will happen next—will these scientists who are so interested in promoting health eat the cookies?

The answer is a resounding “Yes!” Every cookie is gone within minutes (even the raisin ones).

How should we make sense of these scientists’ apparent hypocrisy? It may be hard to imagine, but scientists can have difficulty following their own goals, just like everyone else. Behavioral scientists don’t just study irrationality, but live with it, too. Despite our own efforts to live rational lives, we find ourselves choosing irrationally and failing like everyone else—and this can become a large inspiration for our research.

As researchers, we understand that we have troubles with email addiction, procrastination, and blind optimism.  We look at our own lives and say, “What could have helped me be more rational or what could have helped me exert more self-control?” At others times we ask ourselves, “What could have helped me relax more?”

Behavioral scientists should arguably be the most motivated to make healthy and rational choices, because we know the consequences of our actions all too well and are aware of the mistakes we make in pursuing our goals. Yet, we still do things like reach for the cookies we know we shouldn’t eat and constantly check our email, even though we know that such cognitive switching can greatly impair our work performance.

If all this education is not enough, then we need more than just lessons. That’s why we need research to develop technologies that aid us in self-control such as choice architecture, decision aids, better public policies, and general environmental design that enables better decisions.

At the Center for Advanced Hindsight, we make efforts to create a healthy and productive environment that can protect ourselves from ourselves. We try to keep the cupboards full of easily accessible health foods to protect us from our junk food temptations. We make public social pacts to protect us from our lazy temptations. We make the lab fun and even have the peace and simplicity of the Thinking & Dreaming room to keep us protected from our inefficient overworking temptations.

Today, there are way too many cookies outside of conference rooms. We must eliminate and reduce these cookies from our environments. Rather than act as individuals and fight with our current environments, we must work to create environments that help us be great individuals together.

~Troy Campbell~

Relevant Topical Readings.

Self-Control
Depletion
Cognitive Load
Public Policy and Behavioral Economics

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.

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Dear Dan,

This depressing election season has left me deeply disheartened by the current state of American politics. Do you have advice on how I can remain optimistic? Are there any politicians whom you admire?

—Alfredo 

My favorite politician, without question, is Antanas Mockus—a Colombian mathematician and philosophy professor turned unconventional pol who served some years ago as the mayor of Bogotá and made several unsuccessful runs for Colombia’s presidency. During his two terms in office (1995-97 and 2001-03), Mr. Mockus introduced lots of positive behavioral changes to his unruly, crime-ridden city. He reduced water usage, prodded Colombians to obey traffic laws and reduced violence.

Mr. Mockus rooted his unconventional, often theatrical mayoralty in a deep understanding of our social nature. One of his inventions was the 1995 Ley Zanahoria (literally, the “Carrot Law”—in Colombia, the word for the vegetable evokes nerdiness), which ordered bars and other late-night joints to close at 1 a.m., thereby cutting crime and car crashes.

Mr. Mockus worked formally and informally to cultivate honorable civic behavior—praising good-humored citizens who played by the rules and didn’t cut corners. By popularizing this standard and asking citizens of Bogotá to call each other out when they saw unseemly behavior, he invited his city’s residents to end vicious cycles and reinforce virtuous ones. He led the way in establishing better, stronger social norms.

Mr. Mockus also had an unconventional way of saving water. As a World Bank report noted, he was once shown “in a TV ad taking a shower with his wife”—demonstrating how to get clean with less water while having more fun.

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Dear Dan,

As the school year comes to an end, I am starting to think about summer activities for my children—ages 10 and 13, both relatively good at music and interested in theater and dance. Would sending them to a camp for the performing arts be a good way for them to spend the summer?

—Vanessa 

First, kudos to you for being so thoughtful about your kids’ summer plans. One of the most interesting (and depressing) lessons we have learned about education is that, without summer enrichment programs, kids tend to forget a great deal while school is out.

Here’s the real question about your choice: Would your children be better off improving their skills in activities that already engage them (music, acting and dance), or would they be better served by learning skills that they haven’t yet cultivated?

Since your kids are very young and their tastes and talents haven’t yet matured and stabilized, I would suggest using the summer as an opportunity to expand their horizons by getting them to try things that they usually don’t get to explore. Maybe send them to a camp that focuses on creative writing, science or hiking.

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Dear Dan,

For a few years now, I’ve been trying desperately to overcome my addiction to pornography, without much success. Are there any techniques that can help to break such stubborn bad habits?

—Zain 

One thing we know about addiction is that staying in the same environment makes it very hard to quit. When we remain in the same spaces where we have engaged in addictive behavior, the environmental cues substantially increase our cravings—making it very hard to resist our desires. It is important for heroin addicts, for instance, to change where they live and the people whom they associate with.

With your pornography addiction, changing the environment is more complex—but try to replace your phone and computer so that you can have new devices that won’t evoke memories of your past behavior. Good luck.

See the original article in the Wall Street Journal here.

The dark side of “Productivity Enhancing Tools”

Email, Facebook, and Twitter have greatly enhanced the ways we communicate. These handy modes of communication allow us to stay in touch with people all over the world without the restrictions of snail mail (too slow) or the telephone (is it too late/early to call?). As great as these communication tools are, they can also be major time-sinks. And even those of us who recognize their inefficiencies still fall into their trap. Why is this?

I think it has something to do with what the behavioral psychologist B. F. Skinner called “schedules of reinforcement.” Skinner used this phrase to describe the relationship between actions (in his case, a hungry rat pressing a lever in a so-called Skinner box) and their associated rewards (pellets of food). In particular, Skinner distinguished between fixed-ratio schedules of reinforcement and variable-ratio schedules of reinforcement. Under a fixed schedule, a rat received a reward of food after it pressed the lever a fixed number of times—say 100 times. Under the variable schedule, the rat earned the food pellet after it pressed the lever a random number of times. Sometimes it would receive the food after pressing 10 times, and sometimes after pressing 200 times.

Thus, under the variable schedule of reinforcement, the arrival of the reward is unpredictable. On the face of it, one might expect that the fixed schedules of reinforcement would be more motivating and rewarding because the rat can learn to predict the outcome of his work. Instead, Skinner found that the variable schedules were actually more motivating. The most telling result was that when the rewards ceased, the rats that were under the fixed schedules stopped working almost immediately, but those under the variable schedules kept working for a very long time.

So, what do food pellets have to do with e-mail? If you think about it, e-mail is very much like trying to get the pellet rewards. Most of it is junk and the equivalent to pulling the lever and getting nothing in return, but every so often we receive a message that we really want. Maybe it contains good news about a job, a bit of gossip, a note from someone we haven’t heard from in a long time, or some important piece of information. We are so happy to receive the unexpected e-mail (pellet) that we become addicted to checking, hoping for more such surprises. We just keep pressing that lever, over and over again, until we get our reward.

This explanation gives me a better understanding of my own e-mail addiction, and more important, it might suggest a few means of escape from this Skinner box and its variable schedule of reinforcement. One helpful approach I’ve discovered is to turn off the automatic e-mail-checking feature. This action doesn’t eliminate my checking email too often, but it reduces the frequency with which my computer notifies me that I have new e-mail waiting (some of it, I would think to myself, must be interesting, urgent, or relevant). Another way I am trying to wean myself from continuously checking email (a tendency that only got worse for me when I got an iPhone), is by only checking email during specific blocks of time.  If we understand the hold that a random schedule of reinforcement has on our email behavior, maybe, just maybe we can outsmart our own nature.

Even Skinner had a trick to counterbalance daily distractions: As soon as he arrived at his office, he would write 800 words on whatever research project he happened to be working on—and he did this before doing anything else. Granted, 800 words is not a lot in the scheme of things but if you think about writing 800 words each day you would realize how this small output can add up over time.  I am also quite certain that if Skinner had email he would similarly not have checked it before putting in a few hours of productive work.  Now if we could only learn something from one of the world’s experts on learning….