Fashion and Science – The "Matchy Equation"

FabulousnessHere’s a perfect Friday post for you, featuring science on a lighter topic. Credit to Slate.com and author Alina Simone.

A woman breezes ahead of you on an airport walkway looking like a page out of Vogue. What is it about her, you wonder as you drag your squeaking roller-bag with a hoodie tied around your waist, that makes her so exquisitely fashionable? The classic cut of her blazer? The Mandarin collar on her silk shirt? That vented trench coat with welt pockets? Well, that certain je ne sais quoi has now been sewed up by science. Specifically:

Fashionableness  =  -.50m2 + .62m + .49 where m = matching z-score.

Or put another way: Don’t be too matchy-matchy.

That’s the conclusion a team of researchers led by psychologist Kurt Gray arrived at after conducting a pioneering study of the sad question confronting the sartorially challenged each morning: What exactly makes an outfit fashionable? Of course, we perceive clothing as chic for many reasons, not the least of which has to do with whatever Maisie Williams or Ryan Gosling wore to the Best People on Earth Awards. But Gray and his team hypothesized that there must be some pattern underlying our aesthetic preferences.

To read the rest of this article about CAH member Nina Strohminger’s new work click here.