Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com.
Why do young people on dates go to loud, crowded places? The dim light prevents the couple from talking to each other and eliminates any possibility that they will actually get to know one other better. So what’s the point?
Have you considered the possibility that these daters are not interested in getting to know each other better?
More seriously, noisy and crowded places help daters in many ways—most clearly by masking awkward silences. If the could-be-couple runs out of topics from time to time, they can have the illusion that the silence isn’t due to their inability to keep up a lively conversation and chalk it up to the difficulty of talking over the music or their fascination with the song being played.
A second benefit of such date venues: The noisy surroundings give couples an excuse to get physically closer to each other in order to be heard. A loud bar may even give them permission to talk into their date’s ear. (Permission to nibble is up to the date.)
Finally, music and crowds have been found to be very effective in creating general arousal. Yes, arousal. With noise and people all around them, our daters may feel more aroused as well—and, more importantly, they may attribute this emotional state to the person they’re with. (Social scientists call this “misattribution of emotions.”) To the extent that people confuse the emotions created by the environment with the emotions created by the person sitting next to them, going out to loud, busy places could well be a winning strategy. I hope this explains the mystery—and inspires you to start going on dates in noisy places.
How should I maximize my return on investment at an all-you-can-eat buffet? Should I go for dessert first and then hit the entrees? Or should I stick to the salads and pick only healthy foods from the main courses?
I appreciate this return-on-investment, or ROI, mindset, but in food, as in all other areas of life, we must focus on the right type of returns. Your question seems to focus on the short-term returns, not the long-term ones. If you go into a buffet trying to maximize your short-term ROI, you might gulp down more food, but then you’ll have to deal with the long-term effects of spending extra hours in the gym or packing on the pounds—downsides that take away the fun of the buffet. Also, avoid the common mistake of trying to maximize the cost of the food to the buffet’s operators.
Instead, I would stick to a balanced and mostly healthy diet. But since many buffets boast a large assortment of dishes, I would make some exceptions and sample a delicacy I’d never tried before—just for the experience.
What is the function of the “Like” button on Facebook posts? Why doesn’t the site have options for “Dislike” or “Hate,” for example?
Facebook’s “Like” button is much more than a way for us to react to other people. It is a social-coordination mechanism that tells us how we can respond. It gives us feedback on what is OK (and not OK) to post and generally tells us how to behave on Facebook. Adding buttons such as “Dislike” or “Hate” would probably destroy the social network’s positive atmosphere. But I’d favor adding a button for “Love.”
See the original article in the Wall Street Journal here.